Ebay (EBAY) Return on Capital Employed [ROCE] (2009 - 2026)
Ebay (EBAY) recorded Return on Capital Employed [ROCE] of 20.50% in Q2 2026, up 2.70 percentage points from 17.80% a year earlier and up 2.41 percentage points from the prior quarter.
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Analysis
Ebay (EBAY) Return on Capital Employed [ROCE] (2009 - 2026) Analysis & Trends
For FY2025, Ebay reported Return on Capital Employed [ROCE] of 16.54%, up 0.44 percentage points from FY2024.
- Annual Return on Capital Employed [ROCE] has a five-year change of -1.34 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Capital Employed [ROCE] came in at 16.10% in FY2024 (+4.49 pp), 11.61% in FY2023 (-0.46 pp), 12.07% in FY2022 (-3.86 pp) and 15.93% in FY2021 (-1.95 pp).
- The Q2 2026 figure is the highest quarterly Return on Capital Employed [ROCE] since Q1 2021.
- On a year-over-year basis, Return on Capital Employed [ROCE] has increased for nine consecutive quarters, with an average year-over-year change of +2.96 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Capital Employed [ROCE] in the last five years was a gain of 5.62 percentage points in Q4 2024, against a drop of 7.08 percentage points in Q1 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 18.09% (Q1 2026), 17.47% (Q4 2025) and 18.34% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,462.85 Bn | 3,197.75 Bn | 76.16 Bn | 18.96% |
| 2 | Meta Platforms | 1,559.43 Bn | 1,223.94 Bn | 51.23 Bn | 19.78% |
| 3 | Netflix | 262.12 Bn | 223.42 Bn | 6.80 Bn | 33.64% |
| 4 | Alibaba Group Holding | 253.57 Bn | 67.20 Bn | 15.16 Bn | 2.15% |
| 5 | Shopify | 191.77 Bn | 170.57 Bn | 1.78 Bn | 15.96% |
| 6 | Uber Technologies | 139.89 Bn | 110.71 Bn | 6.42 Bn | 13.04% |
| 7 | AppLovin | 130.31 Bn | 118.84 Bn | 1.94 Bn | 85.44% |
| 8 | Spotify Technology | 123.80 Bn | 80.72 Bn | 1.89 Bn | 20.03% |
| 9 | Booking Holdings | 120.61 Bn | 54.35 Bn | - | 96.01% |
| 10 | Ebay | 54.16 Bn | 42.10 Bn | 2.32 Bn | 21.27% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 21.27% |
| Jun 30, 2026 | 20.58% |
| Mar 31, 2026 | 18.17% |
| Dec 31, 2025 | 17.55% |
| Sep 30, 2025 | 18.30% |
| Jun 30, 2025 | 17.80% |
| Mar 31, 2025 | 17.30% |
| Dec 31, 2024 | 17.12% |
| Sep 30, 2024 | 15.06% |
| Jun 30, 2024 | 13.54% |
| Mar 31, 2024 | 12.37% |
| Dec 31, 2023 | 11.50% |
| Sep 30, 2023 | 13.28% |
| Jun 30, 2023 | 13.45% |
| Mar 31, 2023 | 12.87% |
| Dec 31, 2022 | 14.97% |
| Sep 30, 2022 | 16.06% |
| Jun 30, 2022 | 14.80% |
| Mar 31, 2022 | 14.00% |
| Dec 31, 2021 | 12.53% |
API Access
Ebay Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=EBAY&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "EBAY", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=EBAY&period=max&api_key=YOUR_API_KEY");
const data = await res.json();