Direct Digital Holdings DRCT
NASDAQ DRCT
$1.79 -0.16 (-8.21%)
As of: Sep 9, 2026 · 3:58 PM EDT

Direct Digital Holdings (DRCT) Goodwill (2021 - 2026)

Direct Digital Holdings' (DRCT) quarterly Goodwill came in at $6.5 million in Q2 2026, little changed year-over-year from $6.5 million in Q2 2025, and little changed quarter-over-quarter from $6.5 million in Q1 2026.

Analysis

Direct Digital Holdings (DRCT) Goodwill (2021 - 2026) Analysis & Trends

Direct Digital Holdings (DRCT) has reported Goodwill for 6 consecutive years, with $6.5 million the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Goodwill changed 0.0% year-over-year to $6.5 million in Q2 2026; TTM through Jun 2026 was $6.5 million, a 0.0% change from a year earlier, with the FY2025 full-year figure at $6.5 million, changed 0.0% from the prior year.
  • Goodwill was $6.5 million for Q2 2026 at Direct Digital Holdings, roughly flat from $6.5 million in the prior quarter.
  • Over five years, Goodwill peaked at $6.5 million in Q4 2022 and troughed at $6.5 million in Q1 2022.
  • A 5-year average of $6.5 million and a median of $6.5 million in 2022 frame the typical range for Goodwill.
  • Across the five-year window, Goodwill gained 0.01% in 2022 and changed 0.0% in 2023, its largest moves.
  • Over 5 years, Goodwill stood at $6.5 million in 2022, then changed by 0.0% to $6.5 million in 2023, then changed by 0.0% to $6.5 million in 2024, then changed by 0.0% to $6.5 million in 2025, then changed by 0.0% to $6.5 million in 2026.
  • The last three Goodwill figures came in at $6.5 million (Q2 2026), $6.5 million (Q1 2026), and $6.5 million (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Alphabet 4,074.35 Bn 3,645.31 Bn 73.85 Bn
2 AppLovin 107.48 Bn 104.43 Bn 1.70 Bn
3 Trade Desk 6.78 Bn 5.29 Bn 530.72 Mn
4 Magnite 3.46 Bn 3.13 Bn 130.79 Mn
5 DoubleVerify Holdings 2.07 Bn 1.86 Bn 161.31 Mn
6 Digital Turbine 1.28 Bn 1.24 Bn -
7 Quinstreet 1.06 Bn 929.83 Mn 49.81 Mn
8 Taboola.com 972.14 Mn 839.09 Mn 139.48 Mn
9 Mntn 960.26 Mn 722.98 Mn 66.30 Mn
10 Direct Digital Holdings 1.45 Mn -4.43 Mn 2.66 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 6.52 Mn
Mar 31, 2026 6.52 Mn
Dec 31, 2025 6.52 Mn
Sep 30, 2025 6.52 Mn
Jun 30, 2025 6.52 Mn
Mar 31, 2025 6.52 Mn
Dec 31, 2024 6.52 Mn
Sep 30, 2024 6.52 Mn
Jun 30, 2024 6.52 Mn
Mar 31, 2024 6.52 Mn
Dec 31, 2023 6.52 Mn
Sep 30, 2023 6.52 Mn
Jun 30, 2023 6.52 Mn
Mar 31, 2023 6.52 Mn
Dec 31, 2022 6.52 Mn
Sep 30, 2022 6.52 Mn
Jun 30, 2022 6.52 Mn
Mar 31, 2022 6.52 Mn
Dec 31, 2021 6.52 Mn