Creative Realities (CREX) Goodwill (2012 - 2026)
Creative Realities' (CREX) quarterly Goodwill came in at $50.4 million in Q2 2026, up 90.36% year-over-year from $26.5 million in Q2 2025, and down 3.44% quarter-over-quarter from $52.2 million in Q1 2026.
Analysis
Creative Realities (CREX) Goodwill (2012 - 2026) Analysis & Trends
Creative Realities (CREX) has reported Goodwill for 15 consecutive years, with $50.4 million the latest figure, recorded in Q2 2026.
- On a quarterly basis, Goodwill rose 90.36% year-over-year to $50.4 million in Q2 2026; TTM through Jun 2026 was $50.4 million, a 90.36% increase from a year earlier, with the FY2025 full-year figure at $53.3 million, up 43.58% from the prior year.
- Goodwill was $50.4 million for Q2 2026 at Creative Realities, down from $52.2 million in the prior quarter.
- Over five years, Goodwill peaked at $53.3 million in Q4 2025 and troughed at $26.1 million in Q3 2022.
- A 5-year average of $32.5 million and a median of $26.5 million in 2022 frame the typical range for Goodwill.
- Across the five-year window, Goodwill surged 361.53% in 2022 and retreated 23.83% in 2023, its largest moves.
- Over 5 years, Goodwill stood at $26.5 million in 2022, then jumped by 40.24% to $37.1 million in 2023, then changed by 0.0% to $37.1 million in 2024, then soared by 43.58% to $53.3 million in 2025, then slipped by 5.46% to $50.4 million in 2026.
- The last three Goodwill figures came in at $50.4 million (Q2 2026), $52.2 million (Q1 2026), and $53.3 million (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Zeta Global Holdings | 7.10 Bn | 6.79 Bn | 261.77 Mn |
| 2 | Klaviyo | 5.52 Bn | 4.69 Bn | 269.10 Mn |
| 3 | Braze | 3.60 Bn | 3.21 Bn | 138.66 Mn |
| 4 | LiveRamp Holdings | 2.30 Bn | 1.92 Bn | 150.94 Mn |
| 5 | Sharplink | 865.57 Mn | 809.37 Mn | 11.27 Mn |
| 6 | Sprout Social | 688.23 Mn | 568.30 Mn | 96.09 Mn |
| 7 | Yext | 645.34 Mn | 558.52 Mn | 83.84 Mn |
| 8 | TechTarget | 292.93 Mn | 247.11 Mn | 64.48 Mn |
| 9 | Marchex | 69.04 Mn | 60.89 Mn | 6.60 Mn |
| 10 | Creative Realities | 28.43 Mn | 17.72 Mn | 8.30 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 50.36 Mn |
| Mar 31, 2026 | 52.15 Mn |
| Dec 31, 2025 | 53.27 Mn |
| Sep 30, 2025 | 26.45 Mn |
| Jun 30, 2025 | 26.45 Mn |
| Mar 31, 2025 | 26.45 Mn |
| Dec 31, 2024 | 37.10 Mn |
| Sep 30, 2024 | 26.45 Mn |
| Jun 30, 2024 | 26.45 Mn |
| Mar 31, 2024 | 26.45 Mn |
| Dec 31, 2023 | 37.10 Mn |
| Sep 30, 2023 | 26.45 Mn |
| Jun 30, 2023 | 26.45 Mn |
| Mar 31, 2023 | 26.45 Mn |
| Dec 31, 2022 | 26.45 Mn |
| Sep 30, 2022 | 26.09 Mn |
| Jun 30, 2022 | 34.73 Mn |
| Mar 31, 2022 | 30.28 Mn |
| Dec 31, 2021 | 7.53 Mn |
| Sep 30, 2021 | 7.53 Mn |