Creative Realities CREX
NASDAQ CREX
$2.69 +0.12 (+4.67%)
At close: Sep 4, 2026 · 4:00 PM EDT

Creative Realities (CREX) Goodwill (2012 - 2026)

Creative Realities' (CREX) quarterly Goodwill came in at $50.4 million in Q2 2026, up 90.36% year-over-year from $26.5 million in Q2 2025, and down 3.44% quarter-over-quarter from $52.2 million in Q1 2026.

Analysis

Creative Realities (CREX) Goodwill (2012 - 2026) Analysis & Trends

Creative Realities (CREX) has reported Goodwill for 15 consecutive years, with $50.4 million the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Goodwill rose 90.36% year-over-year to $50.4 million in Q2 2026; TTM through Jun 2026 was $50.4 million, a 90.36% increase from a year earlier, with the FY2025 full-year figure at $53.3 million, up 43.58% from the prior year.
  • Goodwill was $50.4 million for Q2 2026 at Creative Realities, down from $52.2 million in the prior quarter.
  • Over five years, Goodwill peaked at $53.3 million in Q4 2025 and troughed at $26.1 million in Q3 2022.
  • A 5-year average of $32.5 million and a median of $26.5 million in 2022 frame the typical range for Goodwill.
  • Across the five-year window, Goodwill surged 361.53% in 2022 and retreated 23.83% in 2023, its largest moves.
  • Over 5 years, Goodwill stood at $26.5 million in 2022, then jumped by 40.24% to $37.1 million in 2023, then changed by 0.0% to $37.1 million in 2024, then soared by 43.58% to $53.3 million in 2025, then slipped by 5.46% to $50.4 million in 2026.
  • The last three Goodwill figures came in at $50.4 million (Q2 2026), $52.2 million (Q1 2026), and $53.3 million (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Zeta Global Holdings 7.10 Bn 6.79 Bn 261.77 Mn
2 Klaviyo 5.52 Bn 4.69 Bn 269.10 Mn
3 Braze 3.60 Bn 3.21 Bn 138.66 Mn
4 LiveRamp Holdings 2.30 Bn 1.92 Bn 150.94 Mn
5 Sharplink 865.57 Mn 809.37 Mn 11.27 Mn
6 Sprout Social 688.23 Mn 568.30 Mn 96.09 Mn
7 Yext 645.34 Mn 558.52 Mn 83.84 Mn
8 TechTarget 292.93 Mn 247.11 Mn 64.48 Mn
9 Marchex 69.04 Mn 60.89 Mn 6.60 Mn
10 Creative Realities 28.43 Mn 17.72 Mn 8.30 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 50.36 Mn
Mar 31, 2026 52.15 Mn
Dec 31, 2025 53.27 Mn
Sep 30, 2025 26.45 Mn
Jun 30, 2025 26.45 Mn
Mar 31, 2025 26.45 Mn
Dec 31, 2024 37.10 Mn
Sep 30, 2024 26.45 Mn
Jun 30, 2024 26.45 Mn
Mar 31, 2024 26.45 Mn
Dec 31, 2023 37.10 Mn
Sep 30, 2023 26.45 Mn
Jun 30, 2023 26.45 Mn
Mar 31, 2023 26.45 Mn
Dec 31, 2022 26.45 Mn
Sep 30, 2022 26.09 Mn
Jun 30, 2022 34.73 Mn
Mar 31, 2022 30.28 Mn
Dec 31, 2021 7.53 Mn
Sep 30, 2021 7.53 Mn