Cricut (CRCT) Return on Sales [ROS] (2020 - 2026)
Cricut's Return on Sales [ROS] came in at 30.34% for Q2 2026, up 12.85 percentage points from 17.49% a year earlier and up 15.99 percentage points from the prior quarter.
Powered by 
Analysis
Cricut (CRCT) Return on Sales [ROS] (2020 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Cricut reported Return on Sales [ROS] of 15.50%, up 3.71 percentage points year-over-year; for FY2025, it was 13.55%, up 2.87 percentage points from FY2024.
- Return on Sales [ROS] has increased in each of the last three years, though with a five-year change of -7.36 percentage points (FY2020 to FY2025).
- Going back by year, Return on Sales [ROS] was 10.68% in FY2024 (+1.53 pp), 9.15% in FY2023 (+0.13 pp), 9.02% in FY2022 (-5.71 pp) and 14.73% in FY2021 (-6.18 pp).
- The Q2 2026 figure represents the highest quarterly Return on Sales [ROS] in data going back to Q1 2020.
- Year-over-year, Return on Sales [ROS] increased in five of the last eight quarters, with an average year-over-year change of +1.67 percentage points.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in Q2 2026 (a gain of 12.85 percentage points), and the weakest in Q4 2021 (a drop of 14.79 percentage points).
- Business Quant data shows CRCT's Return on Sales [ROS] at 14.35% (Q1 2026), 6.84% (Q4 2025) and 13.29% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 27.21 Bn | 24.88 Bn | 860.34 Mn | 10.16% |
| 2 | Somnigroup International | 13.20 Bn | 12.74 Bn | 817.20 Mn | 11.06% |
| 3 | Hni | 3.42 Bn | 2.99 Bn | 647.20 Mn | 6.26% |
| 4 | Newell Brands | 2.39 Bn | 1.55 Bn | 812.00 Mn | 14.19% |
| 5 | Sonos | 2.09 Bn | 987.86 Mn | 189.31 Mn | 8.40% |
| 6 | Whirlpool | 1.89 Bn | -1.58 Bn | 442.00 Mn | 4.63% |
| 7 | Millerknoll | 1.47 Bn | 769.70 Mn | 385.30 Mn | 5.61% |
| 8 | Corsair Gaming | 1.44 Bn | 968.13 Mn | 104.29 Mn | 2.42% |
| 9 | Cricut | 1.36 Bn | 334.37 Mn | 116.41 Mn | 30.34% |
| 10 | Arhaus | 1.35 Bn | 431.91 Mn | 172.07 Mn | 14.10% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 30.34% |
| Mar 31, 2026 | 14.35% |
| Dec 31, 2025 | 6.84% |
| Sep 30, 2025 | 13.29% |
| Jun 30, 2025 | 17.49% |
| Mar 31, 2025 | 18.04% |
| Dec 31, 2024 | 6.63% |
| Sep 30, 2024 | 6.31% |
| Jun 30, 2024 | 15.74% |
| Mar 31, 2024 | 15.06% |
| Dec 31, 2023 | 7.14% |
| Sep 30, 2023 | 13.54% |
| Jun 30, 2023 | 10.83% |
| Mar 31, 2023 | 5.81% |
| Dec 31, 2022 | 3.95% |
| Sep 30, 2022 | 9.84% |
| Jun 30, 2022 | 10.90% |
| Mar 31, 2022 | 12.83% |
| Dec 31, 2021 | 6.66% |
| Sep 30, 2021 | 14.51% |
API Access
Cricut Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=CRCT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "CRCT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=CRCT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();