Baozun BZUN
NASDAQ BZUN
$3.56 +0.05 (+1.42%)
At close: Oct 23, 2026 · 4:00 PM EDT

Baozun (BZUN) Return on Capital Employed [ROCE] (2015 - 2026)

Updated

Baozun (BZUN) posted Return on Capital Employed [ROCE] of 2.41% for Q1 2026, up 4.65 percentage points from -2.24% a year earlier and up 1.40 percentage points from the prior quarter.

Analysis

Baozun (BZUN) Return on Capital Employed [ROCE] (2015 - 2026) Analysis & Trends

For FY2025, Baozun's Return on Capital Employed [ROCE] came in at 0.90%, up 2.61 percentage points from FY2024.

  • Annual Return on Capital Employed [ROCE] shows a five-year change of -7.87 percentage points (FY2020 to FY2025).
  • In prior years, Baozun's Return on Capital Employed [ROCE] was -1.70% in FY2024 (+1.38 pp), -3.09% in FY2023 (-3.50 pp), 0.41% in FY2022 (+0.31 pp) and 0.11% in FY2021 (-8.67 pp).
  • The Q1 2026 figure stands as the highest quarterly Return on Capital Employed [ROCE] since Q3 2021.
  • The strongest year-over-year quarter for Return on Capital Employed [ROCE] in the past five years was Q1 2026, with a gain of 4.65 percentage points; the weakest was Q4 2021, with a drop of 6.96 percentage points.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) ROCE (Qtr)
1 Alphabet 3,893.85 Bn 3,651.37 Bn 73.85 Bn 21.49%
2 Meta Platforms 1,633.93 Bn 1,336.45 Bn 49.47 Bn 23.74%
3 Netflix 271.96 Bn 233.26 Bn 6.80 Bn 33.64%
4 Alibaba Group Holding 231.45 Bn 45.22 Bn 15.11 Bn 2.13%
5 Shopify 218.36 Bn 195.54 Bn 1.71 Bn 14.37%
6 Uber Technologies 135.44 Bn 107.24 Bn 6.38 Bn 13.97%
7 Booking Holdings 119.78 Bn 52.83 Bn - 121.68%
8 Spotify Technology 119.39 Bn 76.31 Bn 1.89 Bn 20.03%
9 PDD Holdings 110.49 Bn -133.29 Bn 9.45 Bn 22.53%
10 Baozun 205.86 Mn -1.38 Bn 302.56 Mn 3.45%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 3.45%
Mar 31, 2026 2.38%
Dec 31, 2025 1.01%
Sep 30, 2025 -0.75%
Jun 30, 2025 -2.20%
Mar 31, 2025 -2.26%
Jun 30, 2024 -3.08%
Mar 31, 2024 -3.13%
Dec 31, 2023 -3.21%
Mar 31, 2023 0.51%
Dec 31, 2022 0.50%
Sep 30, 2022 -1.25%
Jun 30, 2022 -3.03%
Mar 31, 2022 -1.06%
Dec 31, 2021 0.09%
Sep 30, 2021 3.44%
Jun 30, 2021 6.51%
Mar 31, 2021 6.55%
Dec 31, 2020 7.02%
Sep 30, 2020 7.03%
API Access

Baozun Return on Capital Employed [ROCE] API

Pull this series into your own models, spreadsheets and apps with the Business Quant Historical Metrics API. The request below matches the chart above — change the frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.

https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEY