Baozun (BZUN) Return on Capital Employed [ROCE] (2015 - 2026)
Baozun (BZUN) posted Return on Capital Employed [ROCE] of 2.41% for Q1 2026, up 4.65 percentage points from -2.24% a year earlier and up 1.40 percentage points from the prior quarter.
Baozun (BZUN) Return on Capital Employed [ROCE] (2015 - 2026) Analysis & Trends
For FY2025, Baozun's Return on Capital Employed [ROCE] came in at 0.90%, up 2.61 percentage points from FY2024.
- Annual Return on Capital Employed [ROCE] shows a five-year change of -7.87 percentage points (FY2020 to FY2025).
- In prior years, Baozun's Return on Capital Employed [ROCE] was -1.70% in FY2024 (+1.38 pp), -3.09% in FY2023 (-3.50 pp), 0.41% in FY2022 (+0.31 pp) and 0.11% in FY2021 (-8.67 pp).
- The Q1 2026 figure stands as the highest quarterly Return on Capital Employed [ROCE] since Q3 2021.
- The strongest year-over-year quarter for Return on Capital Employed [ROCE] in the past five years was Q1 2026, with a gain of 4.65 percentage points; the weakest was Q4 2021, with a drop of 6.96 percentage points.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,893.85 Bn | 3,651.37 Bn | 73.85 Bn | 21.49% |
| 2 | Meta Platforms | 1,633.93 Bn | 1,336.45 Bn | 49.47 Bn | 23.74% |
| 3 | Netflix | 271.96 Bn | 233.26 Bn | 6.80 Bn | 33.64% |
| 4 | Alibaba Group Holding | 231.45 Bn | 45.22 Bn | 15.11 Bn | 2.13% |
| 5 | Shopify | 218.36 Bn | 195.54 Bn | 1.71 Bn | 14.37% |
| 6 | Uber Technologies | 135.44 Bn | 107.24 Bn | 6.38 Bn | 13.97% |
| 7 | Booking Holdings | 119.78 Bn | 52.83 Bn | - | 121.68% |
| 8 | Spotify Technology | 119.39 Bn | 76.31 Bn | 1.89 Bn | 20.03% |
| 9 | PDD Holdings | 110.49 Bn | -133.29 Bn | 9.45 Bn | 22.53% |
| 10 | Baozun | 205.86 Mn | -1.38 Bn | 302.56 Mn | 3.45% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.45% |
| Mar 31, 2026 | 2.38% |
| Dec 31, 2025 | 1.01% |
| Sep 30, 2025 | -0.75% |
| Jun 30, 2025 | -2.20% |
| Mar 31, 2025 | -2.26% |
| Jun 30, 2024 | -3.08% |
| Mar 31, 2024 | -3.13% |
| Dec 31, 2023 | -3.21% |
| Mar 31, 2023 | 0.51% |
| Dec 31, 2022 | 0.50% |
| Sep 30, 2022 | -1.25% |
| Jun 30, 2022 | -3.03% |
| Mar 31, 2022 | -1.06% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | 3.44% |
| Jun 30, 2021 | 6.51% |
| Mar 31, 2021 | 6.55% |
| Dec 31, 2020 | 7.02% |
| Sep 30, 2020 | 7.03% |
Baozun Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();