Baozun (BZUN) Research & Development (2014 - 2026)

Baozun (BZUN) posted quarterly Research & Development of -$18.1 million for Q1 2026, down 12.92% year-over-year from -$20.8 million in Q1 2025, and down 8.21% quarter-over-quarter from -$16.7 million in Q4 2025.

Baozun (BZUN) Research & Development (2014 - 2026) Analysis & Trends

Baozun's Research & Development history runs 13 years deep, the most recent figure standing at -$18.1 million for Q1 2026.

  • In Q1 2026, Research & Development fell 12.92% year-over-year to -$18.1 million; the TTM figure through Mar 2026 stood at -$67.0 million (up 9.49% YoY), while the FY2025 annual figure was $66.2 million, down 12.14% from the prior year.
  • Research & Development for Q1 2026 stood at -$18.1 million, down from -$16.7 million in the prior quarter.
  • The five-year high for Research & Development was -$13.8 million in Q3 2022, with the low at -$20.1 million in Q4 2024.
  • The 5-year median for Research & Development is -$16.7 million (2023), against an average of -$17.3 million.
  • The sharpest annual moves came in 2022 and 2023: Research & Development rose 21.86% in 2022, then fell 21.96% in 2023.
  • Baozun's Research & Development stood at -$16.3 million in 2022, then dropped by 21.96% to -$19.8 million in 2023, then decreased by 1.28% to -$20.1 million in 2024, then rose by 16.75% to -$16.7 million in 2025, then retreated by 8.21% to -$18.1 million in 2026.
  • Business Quant data shows BZUN's Research & Development at -$18.1 million in Q1 2026, -$16.7 million in Q4 2025, and -$16.2 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) R&D (Qtr)
1 Amazon Com 2,931.81 Bn 2,808.82 Bn 198.88 Bn 62.73 Bn
2 PDD Holdings 507.01 Bn 447.47 Bn 9.83 Bn -714.26 Mn
3 Mercadolibre 98.28 Bn 83.09 Bn 4.16 Bn 1.13 Bn
4 DoorDash 92.43 Bn 87.08 Bn 2.35 Bn 821.00 Mn
5 JD.com 87.46 Bn 58.28 Bn 7.66 Bn -995.00 Mn
6 Sea 77.90 Bn 69.38 Bn 3.15 Bn -1.41 Bn
7 Ebay 47.21 Bn 43.91 Bn 2.30 Bn 697.00 Mn
8 Coupang 29.73 Bn 23.62 Bn 2.49 Bn -
9 Zkh 16.37 Bn 16.37 Bn 51.11 Mn -4.25 Mn
10 Baozun 509.00 Mn 90.81 Mn 243.45 Mn -18.09 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 -18.09 Mn
Dec 31, 2025 -16.72 Mn
Sep 30, 2025 -16.18 Mn
Jun 30, 2025 -16.01 Mn
Mar 31, 2025 -16.02 Mn
Dec 31, 2024 -20.08 Mn
Sep 30, 2024 -20.05 Mn
Jun 30, 2024 -17.86 Mn
Mar 31, 2024 -18.45 Mn
Dec 31, 2023 -19.83 Mn
Sep 30, 2023 -16.50 Mn
Jun 30, 2023 -17.81 Mn
Mar 31, 2023 -16.73 Mn
Dec 31, 2022 -16.26 Mn
Sep 30, 2022 -13.82 Mn
Jun 30, 2022 -16.76 Mn
Mar 31, 2022 -16.61 Mn
Dec 31, 2021 -19.78 Mn
Sep 30, 2021 -17.68 Mn
Jun 30, 2021 -17.88 Mn