Baozun (BZUN) Operating Margin (2014 - 2026)

Baozun's Operating Margin history runs 13 years deep, the most recent figure standing at 0.01% for Q1 2026.

• In Q1 2026, Operating Margin rose 409.0% year-over-year to 0.01%; the TTM figure through Mar 2026 stood at 1.39% (up 294.0% YoY), while the FY2025 annual figure was 0.57%, up 179.0% from the prior year.
• Operating Margin for Q1 2026 stood at 0.01%, down from 5.53% in the prior quarter.
• The five-year high for Operating Margin was 5.53% in Q4 2025, with the low at 7.44% in Q3 2023.
• The 5-year median for Operating Margin is 1.19% (2025), against an average of 1.03%.
• The sharpest annual moves came in 2022 and 2023: Operating Margin surged 674 bps in 2022, then slumped 593 bps in 2023.
• Baozun's Operating Margin stood at 4.86% in 2022, then tumbled by 95 bps to 0.23% in 2023, then soared by 962 bps to 2.44% in 2024, then surged by 126 bps to 5.53% in 2025, then sank by 100 bps to 0.01% in 2026.
• Business Quant data shows BZUN's Operating Margin at 0.01% in Q1 2026, 5.53% in Q4 2025, and 1.19% in Q3 2025.