Baozun Inc. (BZUN) Operating Margin (2014 - 2026)

Baozun (BZUN) has reported Operating Margin for 13 consecutive years, with 0.01% the latest figure, recorded in Q1 2026.

• In Q1 2026, Operating Margin rose 409.0% year-over-year to 0.01%; the TTM figure through Mar 2026 stood at 1.39% (up 294.0% YoY), while the FY2025 annual figure was 0.57%, up 179.0% from the prior year.
• Operating Margin came in at 0.01% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
• The five-year high for Operating Margin was 5.53% in Q4 2025, with the low at 7.44% in Q3 2023.
• Average Operating Margin over 5 years is 1.03%, with a median of 1.19% recorded in 2025.
• Across the five-year window, Operating Margin soared 674 bps in 2022 and plunged 593 bps in 2023, its largest moves.
• Year by year, Operating Margin stood at 4.86% in 2022, then sank by 95 bps to 0.23% in 2023, then jumped by 962 bps to 2.44% in 2024, then soared by 126 bps to 5.53% in 2025, then tumbled by 100 bps to 0.01% in 2026.
• According to Business Quant data, Operating Margin over the past three periods registered 0.01%, 5.53%, and 1.19% for Q1 2026, Q4 2025, and Q3 2025 respectively.