Baozun (BZUN) Operating Margin (2014 - 2026)

Baozun's Operating Margin history runs 13 years deep, the most recent figure standing at 0.01% for Q1 2026.

• In Q1 2026, Operating Margin rose 409.0% year-over-year to 0.01%; the TTM figure through Mar 2026 stood at 1.39% (up 294.0% YoY), while the FY2025 annual figure was 0.57%, up 179.0% from the prior year.
• Operating Margin was 0.01% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
• In the past five years, Operating Margin ranged from a high of 5.53% in Q4 2025 to a low of 7.44% in Q3 2023.
• Historically, Operating Margin has averaged 1.03% across 5 years, with a median of 1.19% in 2025.
• The sharpest annual moves came in 2022 and 2023: Operating Margin soared 674 bps in 2022, then tumbled 593 bps in 2023.
• A 5-year view of Operating Margin shows it stood at 4.86% in 2022, then plunged by 95 bps to 0.23% in 2023, then jumped by 962 bps to 2.44% in 2024, then soared by 126 bps to 5.53% in 2025, then slumped by 100 bps to 0.01% in 2026.
• The last three Operating Margin figures came in at 0.01% (Q1 2026), 5.53% (Q4 2025), and 1.19% (Q3 2025), per Business Quant data.