Baozun (BZUN) Operating Margin (2014 - 2026)
Baozun (BZUN) posted Operating Margin of 2.31% for Q2 2026, up 2.68 percentage points from -0.37% a year earlier and up 2.30 percentage points from the prior quarter.
Powered by 
Analysis
Baozun (BZUN) Operating Margin (2014 - 2026) Analysis & Trends
For the trailing twelve months through Jun 30, 2026, Operating Margin at Baozun was 2.05%, up 3.48 percentage points year-over-year; for FY2025, it came in at 0.57%, up 1.79 percentage points from FY2024.
- Annual Operating Margin shows a five-year change of -5.74 percentage points (FY2020 to FY2025).
- In prior years, Baozun's Operating Margin was -1.22% in FY2024 (+1.12 pp), -2.34% in FY2023 (-2.74 pp), 0.40% in FY2022 (+0.32 pp) and 0.07% in FY2021 (-6.24 pp).
- Quarterly Operating Margin has run from a low of -8.24% in Q3 2021 to a high of 5.53% in Q4 2025 over five years.
- On a year-over-year basis, Operating Margin has increased in each of the last five quarters, with an average year-over-year change of +2.18 percentage points over the last eight quarters.
- The strongest year-over-year quarter for Operating Margin in the past five years was Q3 2022, with a gain of 6.74 percentage points; the weakest was Q3 2021, with a drop of 12.87 percentage points.
- According to Business Quant data, Operating Margin for the three prior quarters was 0.01% (Q1 2026), 5.53% (Q4 2025) and -1.19% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,124.29 Bn | 3,881.82 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,753.25 Bn | 1,455.77 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 287.26 Bn | 247.46 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 252.64 Bn | 66.42 Bn | 15.11 Bn | 5.64% |
| 5 | Shopify | 225.28 Bn | 202.47 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 140.42 Bn | 112.22 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 125.89 Bn | 58.94 Bn | - | 34.00% |
| 8 | PDD Holdings | 113.98 Bn | -129.80 Bn | 9.45 Bn | 24.71% |
| 9 | Spotify Technology | 108.39 Bn | 65.90 Bn | 1.86 Bn | 13.71% |
| 10 | Baozun | 214.54 Mn | -1.37 Bn | 302.56 Mn | 2.31% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.31% |
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.19% |
| Jun 30, 2025 | -0.37% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.15% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
API Access
Baozun Operating Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=operating-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "operating-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=operating-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();