Baozun (BZUN) Operating Margin (2014 - 2026)
Baozun (BZUN) posted Operating Margin of 2.31% for Q2 2026, up 20900.29% on a QoQ basis from 0.01% in Q1 2026, and up 268.0% year-over-year from 0.63% in Q2 2025.
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Analysis
Baozun (BZUN) Operating Margin (2014 - 2026) Analysis & Trends
Baozun has reported Operating Margin for 13 years, with the latest figure at 2.31% in Q2 2026.
- On a quarterly basis, Operating Margin rose 268.0% year-over-year to 2.31% in Q2 2026; TTM through Jun 2026 was 2.05%, a 348.0% increase from a year earlier, with the FY2025 full-year figure at 0.57%, up 179.0% from the prior year.
- Operating Margin was 2.31% for Q2 2026 at Baozun, up from 0.01% in the prior quarter.
- The five-year high for Operating Margin was 5.53% in Q4 2025, with the low at 7.44% in Q3 2023.
- Average Operating Margin over 5 years is 0.84%, with a median of 1.14% recorded in 2022.
- The sharpest annual moves came in 2022 and 2023: Operating Margin jumped 674 bps in 2022, then slumped 593 bps in 2023.
- Over 5 years, Operating Margin stood at 4.86% in 2022, then tumbled by 95 bps to 0.23% in 2023, then surged by 962 bps to 2.44% in 2024, then jumped by 126 bps to 5.53% in 2025, then sank by 58 bps to 2.31% in 2026.
- The last three Operating Margin figures came in at 2.31% (Q2 2026), 0.01% (Q1 2026), and 5.53% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Shopify | 166.44 Bn | 161.49 Bn | 1.71 Bn | 13.62% |
| 2 | Global-E Online | 6.43 Bn | 6.07 Bn | 131.87 Mn | 14.94% |
| 3 | Vtex | 629.70 Mn | 443.81 Mn | 51.71 Mn | 15.00% |
| 4 | Rezolve Ai | 369.68 Mn | 258.57 Mn | - | - |
| 5 | Commerce.com | 275.92 Mn | 119.60 Mn | 63.53 Mn | 3.20% |
| 6 | Baozun | 152.97 Mn | -66.33 Mn | 302.56 Mn | 2.31% |
| 7 | BeLive Holdings | 24.01 Mn | 17.39 Mn | - | - |
| 8 | Paid | 18.65 Mn | 17.57 Mn | 1.22 Mn | -0.40% |
| 9 | Caro Holdings | 11.71 Mn | 11.71 Mn | - | -16,338.08% |
| 10 | Amaze Holdings | 1.11 Mn | 1.11 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.31% |
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.19% |
| Jun 30, 2025 | -0.37% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.15% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
API Access
Baozun Operating Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=operating-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "operating-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=operating-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();