Baozun (BZUN) Operating Margin (2014 - 2026)
Baozun (BZUN) posted quarterly Operating Margin of 0.01% for Q1 2026, up 409.0% year-over-year from 0.0% in Q1 2025, and down 99.8% quarter-over-quarter from 5.53% in Q4 2025.
Baozun (BZUN) Operating Margin (2014 - 2026) Analysis & Trends
Baozun's Operating Margin history runs 13 years deep, the most recent figure standing at 0.01% for Q1 2026.
- In Q1 2026, Operating Margin rose 409.0% year-over-year to 0.01%; the TTM figure through Mar 2026 stood at 1.39% (up 294.0% YoY), while the FY2025 annual figure was 0.57%, up 179.0% from the prior year.
- Operating Margin for Q1 2026 stood at 0.01%, down from 5.53% in the prior quarter.
- The five-year high for Operating Margin was 5.53% in Q4 2025, with the low at 7.44% in Q3 2023.
- The 5-year median for Operating Margin is 1.19% (2025), against an average of 1.03%.
- The sharpest annual moves came in 2022 and 2023: Operating Margin surged 674 bps in 2022, then slumped 593 bps in 2023.
- Baozun's Operating Margin stood at 4.86% in 2022, then tumbled by 95 bps to 0.23% in 2023, then soared by 962 bps to 2.44% in 2024, then surged by 126 bps to 5.53% in 2025, then sank by 100 bps to 0.01% in 2026.
- Business Quant data shows BZUN's Operating Margin at 0.01% in Q1 2026, 5.53% in Q4 2025, and 1.19% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,931.64 Bn | 2,808.66 Bn | 198.88 Bn | 13.43% |
| 2 | PDD Holdings | 506.17 Bn | 446.63 Bn | 9.83 Bn | 22.37% |
| 3 | Mercadolibre | 98.29 Bn | 83.09 Bn | 4.16 Bn | 6.72% |
| 4 | DoorDash | 92.11 Bn | 86.76 Bn | 2.35 Bn | 3.50% |
| 5 | JD.com | 87.50 Bn | 58.32 Bn | 7.66 Bn | 1.21% |
| 6 | Sea | 78.22 Bn | 69.70 Bn | 3.15 Bn | 80.28% |
| 7 | Ebay | 47.18 Bn | 43.87 Bn | 2.30 Bn | 21.57% |
| 8 | Coupang | 29.74 Bn | 23.63 Bn | 2.49 Bn | -6.28% |
| 9 | Zkh | 16.36 Bn | 16.36 Bn | 51.11 Mn | -1.06% |
| 10 | Baozun | 507.26 Mn | 89.06 Mn | 243.45 Mn | 0.01% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.19% |
| Jun 30, 2025 | -0.37% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.15% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
| Jun 30, 2021 | 4.63% |