KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Operating Margin (2020 - 2025)

AppLovin (APP) has disclosed Operating Margin for 6 consecutive years, with 76.8% as the latest value for Q3 2025.

  • On a quarterly basis, Operating Margin rose 1282.0% to 76.8% in Q3 2025 year-over-year; TTM through Sep 2025 was 84.86%, a 1236.0% increase, with the full-year FY2024 number at 58.11%, up 2291.0% from a year prior.
  • Operating Margin was 76.8% for Q3 2025 at AppLovin, down from 85.33% in the prior quarter.
  • In the past five years, Operating Margin ranged from a high of 85.33% in Q2 2025 to a low of 540.85% in Q4 2024.
  • A 5-year average of 9.46% and a median of 7.38% in 2021 define the central range for Operating Margin.
  • Biggest YoY gain for Operating Margin was 4242bps in 2024; the steepest drop was -48563bps in 2024.
  • AppLovin's Operating Margin stood at 7.38% in 2021, then crashed by -143bps to 3.19% in 2022, then plummeted by -1629bps to 55.22% in 2023, then tumbled by -879bps to 540.85% in 2024, then surged by 114bps to 76.8% in 2025.
  • Per Business Quant, the three most recent readings for APP's Operating Margin are 76.8% (Q3 2025), 85.33% (Q2 2025), and 44.71% (Q1 2025).