Baozun (BZUN) Net Margin (2014 - 2026)
Baozun (BZUN) reported Net Margin of 0.62% for Q2 2026, up 1.94 percentage points from -1.32% a year earlier and up 0.93 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) Net Margin (2014 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Baozun's Net Margin came in at -1.26%, down 0.42 percentage points year-over-year; for FY2025, it was -2.43%, down 0.47 percentage points from FY2024.
- Net Margin has a five-year change of -6.99 percentage points (FY2020 to FY2025).
- By year, Net Margin came in at -1.97% in FY2024 (+1.19 pp), -3.16% in FY2023 (+4.62 pp), -7.78% in FY2022 (-5.44 pp) and -2.34% in FY2021 (-6.89 pp).
- The Q2 2026 figure ranks as the highest quarterly Net Margin since Q4 2024.
- Year over year, Net Margin gained in four of the last eight quarters, with an average year-over-year change of +0.72 percentage points.
- The high point for year-over-year Net Margin in five years was Q4 2023 (a gain of 11.06 percentage points); the low point was Q3 2021 (a drop of 18.94 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at -0.31% (Q1 2026), -1.20% (Q4 2025) and -4.97% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,122.35 Bn | 3,879.87 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,752.56 Bn | 1,455.08 Bn | 49.47 Bn | 26.07% |
| 3 | Netflix | 286.72 Bn | 246.91 Bn | 6.52 Bn | 27.08% |
| 4 | Alibaba Group Holding | 252.66 Bn | 66.44 Bn | 15.11 Bn | 3.92% |
| 5 | Shopify | 225.12 Bn | 202.31 Bn | 1.71 Bn | 41.92% |
| 6 | Uber Technologies | 140.22 Bn | 112.02 Bn | 6.38 Bn | 16.87% |
| 7 | Booking Holdings | 125.66 Bn | 58.71 Bn | - | 26.52% |
| 8 | PDD Holdings | 113.97 Bn | -129.80 Bn | 9.45 Bn | 24.19% |
| 9 | Spotify Technology | 108.24 Bn | 65.74 Bn | 1.86 Bn | 11.41% |
| 10 | Baozun | 213.38 Mn | -1.37 Bn | 302.56 Mn | 0.62% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.62% |
| Mar 31, 2026 | -0.31% |
| Dec 31, 2025 | -1.20% |
| Sep 30, 2025 | -4.94% |
| Jun 30, 2025 | -1.32% |
| Mar 31, 2025 | -3.06% |
| Dec 31, 2024 | 0.00% |
| Sep 30, 2024 | -4.28% |
| Jun 30, 2024 | -1.28% |
| Mar 31, 2024 | -3.37% |
| Dec 31, 2023 | -1.74% |
| Sep 30, 2023 | -6.93% |
| Jun 30, 2023 | -0.86% |
| Mar 31, 2023 | -4.44% |
| Dec 31, 2022 | -10.80% |
| Sep 30, 2022 | -9.70% |
| Jun 30, 2022 | -3.66% |
| Mar 31, 2022 | -6.17% |
| Dec 31, 2021 | -0.26% |
| Sep 30, 2021 | -15.40% |
API Access
Baozun Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();