Baozun Inc. (BZUN) Net Margin (2014 - 2026)

Baozun (BZUN) posted quarterly Net Margin of 0.31% for Q1 2026, up 275.0% year-over-year from 0.08% in Q1 2025, and up 73.86% on a QoQ basis from 1.2% in Q4 2025.

Baozun Inc. (BZUN) Net Margin (2014 - 2026) Analysis & Trends

Baozun (BZUN) has reported Net Margin for 13 consecutive years, with 0.31% the latest figure, recorded in Q1 2026.

  • In Q1 2026, Net Margin rose 275.0% year-over-year to 0.31%; the TTM figure through Mar 2026 stood at 1.8% (up 13.0% YoY), while the FY2025 annual figure was 2.43%, down 47.0% from the prior year.
  • Net Margin came in at 0.31% for Q1 2026 at Baozun, up from 1.2% in the prior quarter.
  • The five-year high for Net Margin was 0.0% in Q4 2024, with the low at 11.13% in Q4 2022.
  • Average Net Margin over 5 years is 3.79%, with a median of 3.37% recorded in 2024.
  • Across the five-year window, Net Margin tumbled 1087 bps in 2022 and soared 939 bps in 2023, its largest moves.
  • Year by year, Net Margin stood at 11.13% in 2022, then surged by 84 bps to 1.74% in 2023, then soared by 100 bps to 0.0% in 2024, then plunged by 28986 bps to 1.2% in 2025, then surged by 74 bps to 0.31% in 2026.
  • According to Business Quant data, Net Margin over the past three periods registered 0.31%, 1.2%, and 4.97% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 0.00%
Dec 31, 2025 -1.20%
Sep 30, 2025 0.00%
Jun 30, 2025 -1.32%
Mar 31, 2025 -2.77%
Dec 31, 2024 0.00%
Sep 30, 2024 -3.25%
Jun 30, 2024 0.65%
Mar 31, 2024 0.00%
Dec 31, 2023 0.00%
Sep 30, 2023 0.00%
Jun 30, 2023 0.00%
Mar 31, 2023 0.00%
Dec 31, 2022 0.00%
Sep 30, 2022 0.00%
Jun 30, 2022 -3.66%
Mar 31, 2022 -6.17%
Dec 31, 2021 -0.26%
Sep 30, 2021 -15.40%
Jun 30, 2021 0.00%