Baozun (BZUN) Net Margin (2014 - 2026)
Baozun (BZUN) reported Net Margin of 0.62% for Q2 2026, up 1.95 percentage points from -1.33% a year earlier and up 0.93 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) Net Margin (2014 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Baozun's Net Margin came in at -1.26%, up 0.67 percentage points year-over-year; for FY2025, it was -2.43%, down 0.44 percentage points from FY2024.
- Net Margin has a five-year change of -7.25 percentage points (FY2020 to FY2025).
- By year, Net Margin came in at -2.00% in FY2024 (+1.18 pp), -3.17% in FY2023 (+4.81 pp), -7.99% in FY2022 (-5.65 pp) and -2.34% in FY2021 (-7.15 pp).
- The Q2 2026 figure ranks as the highest quarterly Net Margin since Q2 2021.
- Year over year, Net Margin gained in five of the last eight quarters, with an average year-over-year change of +0.93 percentage points.
- The high point for year-over-year Net Margin in five years was Q4 2023 (a gain of 9.06 percentage points); the low point was Q3 2021 (a drop of 18.94 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at -0.31% (Q1 2026), -1.20% (Q4 2025) and -4.97% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 20.51% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 15.26% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 28.46% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 3.92% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 12.35% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 3.47% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 65.86% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 10.42% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 30.55% |
| 10 | Baozun | 199.21 Mn | -1.36 Bn | 303.63 Mn | 0.62% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.62% |
| Mar 31, 2026 | -0.31% |
| Dec 31, 2025 | -1.20% |
| Sep 30, 2025 | -4.97% |
| Jun 30, 2025 | -1.33% |
| Mar 31, 2025 | -3.06% |
| Dec 31, 2024 | 0.00% |
| Sep 30, 2024 | -4.28% |
| Jun 30, 2024 | -1.28% |
| Mar 31, 2024 | -3.37% |
| Dec 31, 2023 | -1.74% |
| Sep 30, 2023 | -6.93% |
| Jun 30, 2023 | -0.86% |
| Mar 31, 2023 | -4.44% |
| Dec 31, 2022 | -10.80% |
| Sep 30, 2022 | -9.70% |
| Jun 30, 2022 | -3.66% |
| Mar 31, 2022 | -6.17% |
| Dec 31, 2021 | -0.26% |
| Sep 30, 2021 | -15.40% |
API Access
Baozun Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();