AppLovin (APP) Invested Capital (2020 - 2025)
AppLovin (APP) posted quarterly Invested Capital of $200.0 million for Q1 2025, up 462.38% year-over-year from $35.6 million in Q1 2024, and up 462.38% quarter-over-quarter from $35.6 million in Q3 2024.
AppLovin (APP) Invested Capital (2020 - 2025) Analysis & Trends
AppLovin (APP) has reported Invested Capital for 6 consecutive years, with $200.0 million the latest figure, recorded in Q1 2025.
- In Q1 2025, Invested Capital rose 462.38% year-over-year to $200.0 million; the TTM figure through Dec 2025 stood at $200.0 million (up 87.46% YoY), while the FY2023 annual figure was $215.0 million, up 545.45% from the prior year.
- Invested Capital advanced to $200.0 million in Q1 2025 per APP's latest filing, from $35.6 million in the prior quarter.
- Across five years, Invested Capital topped out at $215.0 million in Q3 2023 and bottomed at $18.3 million in Q1 2021.
- Historically, Invested Capital has averaged $63.3 million across 5 years, with a median of $33.3 million in 2022.
- Annual changes were most pronounced in 2023 — Invested Capital surged 545.45% — and 2024, when it sank 83.46%.
- AppLovin's Invested Capital stood at $25.8 million in 2021, then gained by 29.06% to $33.3 million in 2022, then soared by 545.45% to $215.0 million in 2023, then tumbled by 83.46% to $35.6 million in 2024, then jumped by 462.38% to $200.0 million in 2025.
- Business Quant data shows APP's Invested Capital at $200.0 million in Q1 2025, $35.6 million in Q3 2024, and $35.6 million in Q2 2024.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Invested Cap. (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 102.68 Bn | 99.62 Bn | 1.70 Bn | - |
| 2 | Omnicom | 24.63 Bn | 21.29 Bn | 1.30 Bn | 48.80 Mn |
| 3 | Trade Desk | 6.18 Bn | 4.69 Bn | 530.72 Mn | - |
| 4 | Wpp | 5.69 Bn | 2.52 Bn | - | 1.98 Bn |
| 5 | Magnite | 3.36 Bn | 3.03 Bn | 130.79 Mn | 3.63 Mn |
| 6 | Stagwell | 2.15 Bn | 2.04 Bn | 269.24 Mn | 37.78 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | - |
| 8 | Ziff Davis | 2.04 Bn | 435.42 Mn | 241.03 Mn | 148.94 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn | 314,000.00 |
| 10 | Quinstreet | 1.18 Bn | 1.08 Bn | 41.34 Mn | 25.46 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2025 | 200.00 Mn |
| Sep 30, 2024 | 35.56 Mn |
| Jun 30, 2024 | 35.56 Mn |
| Mar 31, 2024 | 35.56 Mn |
| Dec 31, 2023 | 215.00 Mn |
| Sep 30, 2023 | 215.00 Mn |
| Jun 30, 2023 | 33.31 Mn |
| Mar 31, 2023 | 33.31 Mn |
| Dec 31, 2022 | 33.31 Mn |
| Sep 30, 2022 | 33.31 Mn |
| Jun 30, 2022 | 33.31 Mn |
| Mar 31, 2022 | 29.56 Mn |
| Dec 31, 2021 | 25.81 Mn |
| Sep 30, 2021 | 18.31 Mn |
| Jun 30, 2021 | 18.31 Mn |
| Mar 31, 2021 | 18.31 Mn |
| Dec 31, 2020 | 15.21 Mn |