AppLovin (APP) Invested Capital (2020 - 2026)
AppLovin's (APP) quarterly Invested Capital came in at $6.7 billion in Q2 2026, up 42.75% year-over-year from $4.7 billion in Q2 2025, and up 13.62% quarter-over-quarter from $5.9 billion in Q1 2026.
Analysis
AppLovin (APP) Invested Capital (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Invested Capital for 7 consecutive years, with $6.7 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Invested Capital rose 42.75% year-over-year to $6.7 billion in Q2 2026; TTM through Jun 2026 was $6.7 billion, a 42.75% increase from a year earlier, with the FY2025 full-year figure at $5.6 billion, up 22.81% from the prior year.
- Invested Capital was $6.7 billion for Q2 2026 at AppLovin, up from $5.9 billion in the prior quarter.
- Over five years, Invested Capital peaked at $6.7 billion in Q2 2026 and troughed at $4.3 billion in Q1 2024.
- A 5-year average of $5.0 billion and a median of $4.9 billion in 2023 frame the typical range for Invested Capital.
- Across the five-year window, Invested Capital surged 157.67% in 2022 and dropped 15.89% in 2024, its largest moves.
- Over 5 years, Invested Capital stood at $5.1 billion in 2022, then fell by 6.61% to $4.8 billion in 2023, then slipped by 4.34% to $4.6 billion in 2024, then gained by 22.81% to $5.6 billion in 2025, then increased by 18.25% to $6.7 billion in 2026.
- The last three Invested Capital figures came in at $6.7 billion (Q2 2026), $5.9 billion (Q1 2026), and $5.6 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Invested Cap. (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 738.65 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 6.68 Bn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | - |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 1.29 Bn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | - |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | 568.33 Mn |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 418.62 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | - |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 1.01 Bn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.68 Bn |
| Mar 31, 2026 | 5.88 Bn |
| Dec 31, 2025 | 5.65 Bn |
| Sep 30, 2025 | 4.99 Bn |
| Jun 30, 2025 | 4.68 Bn |
| Mar 31, 2025 | 4.49 Bn |
| Dec 31, 2024 | 4.60 Bn |
| Sep 30, 2024 | 4.48 Bn |
| Jun 30, 2024 | 4.37 Bn |
| Mar 31, 2024 | 4.32 Bn |
| Dec 31, 2023 | 4.81 Bn |
| Sep 30, 2023 | 4.44 Bn |
| Jun 30, 2023 | 4.75 Bn |
| Mar 31, 2023 | 5.14 Bn |
| Dec 31, 2022 | 5.15 Bn |
| Sep 30, 2022 | 5.13 Bn |
| Jun 30, 2022 | 5.16 Bn |
| Mar 31, 2022 | 5.27 Bn |
| Dec 31, 2021 | 5.39 Bn |
| Sep 30, 2021 | 3.82 Bn |