Baozun (BZUN) Gross Profit (2014 - 2026)
Baozun (BZUN) recorded quarterly Gross Profit of $243.4 million in Q1 2026, down 28.64% quarter-over-quarter from $341.2 million in Q4 2025, and up 16.64% on a YoY basis from $208.7 million in Q1 2025.
Baozun (BZUN) Gross Profit (2014 - 2026) Analysis & Trends
Baozun's Gross Profit history runs 13 years deep, the most recent figure standing at $243.4 million for Q1 2026.
- In Q1 2026, Gross Profit rose 16.64% year-over-year to $243.4 million; the TTM figure through Mar 2026 stood at $1.1 billion (up 10.44% YoY), while the FY2025 annual figure was $848.6 million, down 10.86% from the prior year.
- Gross Profit was $243.4 million for Q1 2026 at Baozun, down from $341.2 million in the prior quarter.
- In the past five years, Gross Profit ranged from a high of $341.2 million in Q4 2025 to a low of $182.6 million in Q3 2023.
- Historically, Gross Profit has averaged $238.0 million across 5 years, with a median of $226.9 million in 2022.
- Biggest YoY gain for Gross Profit was 19.77% in 2022; the steepest drop was 17.13% in 2022.
- A 5-year view of Gross Profit shows it stood at $276.9 million in 2022, then grew by 3.9% to $287.7 million in 2023, then rose by 5.74% to $304.2 million in 2024, then advanced by 12.15% to $341.2 million in 2025, then retreated by 28.64% to $243.4 million in 2026.
- The last three Gross Profit figures came in at $243.4 million (Q1 2026), $341.2 million (Q4 2025), and $227.1 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 243.45 Mn |
| Mar 31, 2026 | 243.45 Mn |
| Dec 31, 2025 | 341.17 Mn |
| Dec 31, 2025 | 341.17 Mn |
| Sep 30, 2025 | 227.08 Mn |
| Sep 30, 2025 | 227.08 Mn |
| Jun 30, 2025 | 254.55 Mn |
| Jun 30, 2025 | 254.55 Mn |
| Mar 31, 2025 | 208.71 Mn |
| Mar 31, 2025 | 208.71 Mn |
| Dec 31, 2024 | 304.22 Mn |
| Dec 31, 2024 | 304.22 Mn |
| Sep 30, 2024 | 212.88 Mn |
| Sep 30, 2024 | 212.88 Mn |
| Jun 30, 2024 | 239.61 Mn |
| Jun 30, 2024 | 239.61 Mn |
| Mar 31, 2024 | 206.73 Mn |
| Mar 31, 2024 | 206.73 Mn |
| Dec 31, 2023 | 287.69 Mn |
| Dec 31, 2023 | 287.69 Mn |