Baozun (BZUN) Gross Profit (2014 - 2026)

Baozun (BZUN) recorded quarterly Gross Profit of $243.4 million in Q1 2026, down 28.64% quarter-over-quarter from $341.2 million in Q4 2025, and up 16.64% on a YoY basis from $208.7 million in Q1 2025.

Baozun (BZUN) Gross Profit (2014 - 2026) Analysis & Trends

Baozun's Gross Profit history runs 13 years deep, the most recent figure standing at $243.4 million for Q1 2026.

  • In Q1 2026, Gross Profit rose 16.64% year-over-year to $243.4 million; the TTM figure through Mar 2026 stood at $1.1 billion (up 10.44% YoY), while the FY2025 annual figure was $848.6 million, down 10.86% from the prior year.
  • Gross Profit was $243.4 million for Q1 2026 at Baozun, down from $341.2 million in the prior quarter.
  • In the past five years, Gross Profit ranged from a high of $341.2 million in Q4 2025 to a low of $182.6 million in Q3 2023.
  • Historically, Gross Profit has averaged $238.0 million across 5 years, with a median of $226.9 million in 2022.
  • Biggest YoY gain for Gross Profit was 19.77% in 2022; the steepest drop was 17.13% in 2022.
  • A 5-year view of Gross Profit shows it stood at $276.9 million in 2022, then grew by 3.9% to $287.7 million in 2023, then rose by 5.74% to $304.2 million in 2024, then advanced by 12.15% to $341.2 million in 2025, then retreated by 28.64% to $243.4 million in 2026.
  • The last three Gross Profit figures came in at $243.4 million (Q1 2026), $341.2 million (Q4 2025), and $227.1 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Amazon Com 2,551.03 Bn 2,407.94 Bn 171.21 Bn
2 Mercadolibre 82.72 Bn 77.07 Bn 3.86 Bn
3 DoorDash 72.09 Bn 67.22 Bn 2.04 Bn
4 PDD Holdings 62.92 Bn 38.25 Bn 12.81 Bn
5 Ebay 48.30 Bn 44.44 Bn 2.29 Bn
6 Coupang 34.44 Bn 34.35 Bn 2.30 Bn
7 Zkh 14.36 Bn 14.36 Bn 285.30 Mn
8 Wayfair 10.72 Bn 9.65 Bn 880.00 Mn
9 Maplebear 10.27 Bn 9.58 Bn 738.00 Mn
10 Baozun 68.96 Mn -98.13 Mn 243.45 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 243.45 Mn
Mar 31, 2026 243.45 Mn
Dec 31, 2025 341.17 Mn
Dec 31, 2025 341.17 Mn
Sep 30, 2025 227.08 Mn
Sep 30, 2025 227.08 Mn
Jun 30, 2025 254.55 Mn
Jun 30, 2025 254.55 Mn
Mar 31, 2025 208.71 Mn
Mar 31, 2025 208.71 Mn
Dec 31, 2024 304.22 Mn
Dec 31, 2024 304.22 Mn
Sep 30, 2024 212.88 Mn
Sep 30, 2024 212.88 Mn
Jun 30, 2024 239.61 Mn
Jun 30, 2024 239.61 Mn
Mar 31, 2024 206.73 Mn
Mar 31, 2024 206.73 Mn
Dec 31, 2023 287.69 Mn
Dec 31, 2023 287.69 Mn