Baozun (BZUN) EBIT Margin (2014 - 2026)
Baozun's EBIT Margin came in at 2.31% for Q2 2026, up 2.68 percentage points from -0.37% a year earlier and up 2.30 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) EBIT Margin (2014 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Baozun reported EBIT Margin of 2.05%, up 3.48 percentage points year-over-year; for FY2025, it came in at 0.57%, up 1.79 percentage points from FY2024.
- EBIT Margin carries a five-year change of -5.74 percentage points (FY2020 to FY2025).
- Going back by year, EBIT Margin was -1.22% in FY2024 (+1.12 pp), -2.34% in FY2023 (-2.74 pp), 0.40% in FY2022 (+0.32 pp) and 0.07% in FY2021 (-6.24 pp).
- The five-year range for quarterly EBIT Margin is -8.24% (Q3 2021) to 5.53% (Q4 2025).
- Year-over-year, EBIT Margin has increased for five consecutive quarters, with an average year-over-year change of +2.18 percentage points over the last eight quarters.
- The fastest year-over-year change in EBIT Margin over five years came in Q3 2022 (a gain of 6.74 percentage points), and the weakest in Q3 2021 (a drop of 12.87 percentage points).
- Business Quant data shows BZUN's EBIT Margin at 0.01% (Q1 2026), 5.53% (Q4 2025) and -1.19% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 31.81% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 20.10% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 34.63% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 5.64% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 15.18% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 9.80% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 78.22% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 13.52% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 38.43% |
| 10 | Baozun | 199.21 Mn | -1.36 Bn | 303.63 Mn | 2.31% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.31% |
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.19% |
| Jun 30, 2025 | -0.37% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.15% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
API Access
Baozun EBIT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebit-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebit-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebit-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();