Baozun (BZUN) EBIT Margin (2014 - 2026)
Baozun (BZUN) recorded quarterly EBIT Margin of 0.01% in Q1 2026, down 99.81% quarter-over-quarter from 5.53% in Q4 2025, and up 409.0% on a YoY basis from 0.0% in Q1 2025.
Baozun (BZUN) EBIT Margin (2014 - 2026) Analysis & Trends
Baozun's EBIT Margin history runs 13 years deep, the most recent figure standing at 0.01% for Q1 2026.
- In Q1 2026, EBIT Margin rose 409.0% year-over-year to 0.01%; the TTM figure through Mar 2026 stood at 1.39% (up 294.0% YoY), while the FY2025 annual figure was 0.55%, up 177.0% from the prior year.
- EBIT Margin was 0.01% for Q1 2026 at Baozun, down from 5.53% in the prior quarter.
- In the past five years, EBIT Margin ranged from a high of 5.53% in Q4 2025 to a low of 7.44% in Q3 2023.
- Historically, EBIT Margin has averaged 1.03% across 5 years, with a median of 1.18% in 2025.
- The sharpest annual moves came in 2022 and 2023: EBIT Margin soared 674 bps in 2022, then tumbled 593 bps in 2023.
- A 5-year view of EBIT Margin shows it stood at 4.86% in 2022, then plunged by 95 bps to 0.23% in 2023, then jumped by 962 bps to 2.44% in 2024, then soared by 126 bps to 5.53% in 2025, then sank by 100 bps to 0.01% in 2026.
- The last three EBIT Margin figures came in at 0.01% (Q1 2026), 5.53% (Q4 2025), and 1.18% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 13.14% |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 6.91% |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 3.74% |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 22.37% |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 19.78% |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | -2.85% |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | -1.06% |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | -0.38% |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 17.86% |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | 0.01% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 5.53% |
| Sep 30, 2025 | -1.18% |
| Jun 30, 2025 | -0.36% |
| Mar 31, 2025 | -4.07% |
| Dec 31, 2024 | 2.44% |
| Sep 30, 2024 | -5.57% |
| Jun 30, 2024 | -0.79% |
| Mar 31, 2024 | -2.77% |
| Dec 31, 2023 | 0.23% |
| Sep 30, 2023 | -7.44% |
| Jun 30, 2023 | -1.57% |
| Mar 31, 2023 | -2.15% |
| Dec 31, 2022 | 4.86% |
| Sep 30, 2022 | -1.51% |
| Jun 30, 2022 | -1.10% |
| Mar 31, 2022 | -2.08% |
| Dec 31, 2021 | 0.13% |
| Sep 30, 2021 | -8.24% |
| Jun 30, 2021 | 4.63% |