Bilibili (BILI) Operating Margin (2017 - 2026)
Bilibili (BILI) posted quarterly Operating Margin of 2.23% for Q1 2026, up 202.0% year-over-year from 0.74% in Q1 2025, and down 63.14% quarter-over-quarter from 6.06% in Q4 2025.
Bilibili (BILI) Operating Margin (2017 - 2026) Analysis & Trends
Bilibili's Operating Margin history runs 10 years deep, the most recent figure standing at 2.23% for Q1 2026.
- In Q1 2026, Operating Margin rose 202.0% year-over-year to 2.23%; the TTM figure through Mar 2026 stood at 4.13% (up 594.0% YoY), while the FY2025 annual figure was 3.71%, up 871.0% from the prior year.
- Operating Margin for Q1 2026 stood at 2.23%, down from 6.06% in the prior quarter.
- The five-year high for Operating Margin was 6.06% in Q4 2025, with the low at 44.63% in Q2 2022.
- The 5-year median for Operating Margin is 14.45% (2024), against an average of 14.79%.
- Peak annual rise in Operating Margin reached 7333 bps in 2022, while the deepest fall reached 1296 bps in 2022.
- Bilibili's Operating Margin stood at 37.89% in 2022, then jumped by 46 bps to 20.55% in 2023, then surged by 108 bps to 1.63% in 2024, then surged by 270 bps to 6.06% in 2025, then slumped by 63 bps to 2.23% in 2026.
- Business Quant data shows BILI's Operating Margin at 2.23% in Q1 2026, 6.06% in Q4 2025, and 4.61% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Operating Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn | 30.88% |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn | 1.52% |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn | 10.65% |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn | 23.32% |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn | 3.14% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 18.99% |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn | -32.08% |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | 28.79% | |
| 10 | Bilibili | 7.55 Bn | 5.25 Bn | 400.37 Mn | 2.23% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.23% |
| Dec 31, 2025 | 6.06% |
| Sep 30, 2025 | 4.61% |
| Jun 30, 2025 | 3.43% |
| Mar 31, 2025 | 0.21% |
| Dec 31, 2024 | 1.63% |
| Sep 30, 2024 | -0.91% |
| Jun 30, 2024 | -9.55% |
| Mar 31, 2024 | -14.45% |
| Dec 31, 2023 | -20.55% |
| Sep 30, 2023 | -19.07% |
| Jun 30, 2023 | -24.09% |
| Mar 31, 2023 | -27.12% |
| Dec 31, 2022 | -37.89% |
| Sep 30, 2022 | -31.91% |
| Jun 30, 2022 | -44.63% |
| Mar 31, 2022 | -39.39% |
| Dec 31, 2021 | -111.21% |
| Sep 30, 2021 | -36.07% |
| Jun 30, 2021 | -33.83% |