Bilibili (BILI) Net Margin (2017 - 2026)
Bilibili's Net Margin was 4.33% in Q2 2026, up 1.34 percentage points from 2.98% a year earlier and up 1.52 percentage points from the prior quarter.
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Analysis
Bilibili (BILI) Net Margin (2017 - 2026) Analysis & Trends
On a trailing twelve-month basis, Bilibili's Net Margin was 4.87% through Jun 30, 2026, up 4.12 percentage points year-over-year; for FY2025, it was 3.93%, up 9.03 percentage points from FY2024.
- Net Margin has now increased for four consecutive years, with a five-year change of +31.74 percentage points (FY2020 to FY2025).
- In earlier years, Net Margin was -5.10% in FY2024 (+15.62 pp), -20.72% in FY2023 (+12.86 pp), -33.58% in FY2022 (+3.62 pp) and -37.20% in FY2021 (-9.39 pp).
- Quarterly Net Margin has moved between -124.73% (Q4 2021) and 6.17% (Q4 2025) over five years.
- Compared with a year earlier, Net Margin has increased for nine straight quarters, with an average year-over-year change of +10.78 percentage points over the last eight quarters.
- The best year-over-year quarter for Net Margin over five years was Q4 2022 (a gain of 100.39 percentage points); the worst was Q4 2021 (a drop of 103.17 percentage points).
- Per Business Quant data, BILI's Net Margin in the three quarters before Q2 2026 was 2.81% (Q1 2026), 6.17% (Q4 2025) and 6.12% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,142.09 Bn | 3,899.62 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,754.39 Bn | 1,456.91 Bn | 49.47 Bn | 26.07% |
| 3 | Netflix | 291.47 Bn | 251.67 Bn | 6.52 Bn | 27.08% |
| 4 | Alibaba Group Holding | 252.29 Bn | 66.07 Bn | 15.11 Bn | 3.92% |
| 5 | Shopify | 224.97 Bn | 202.15 Bn | 1.71 Bn | 41.92% |
| 6 | Uber Technologies | 139.88 Bn | 111.68 Bn | 6.38 Bn | 16.87% |
| 7 | Booking Holdings | 125.36 Bn | 58.41 Bn | - | 26.52% |
| 8 | PDD Holdings | 113.80 Bn | -129.98 Bn | 9.45 Bn | 24.19% |
| 9 | Spotify Technology | 108.58 Bn | 66.08 Bn | 1.86 Bn | 11.41% |
| 10 | Bilibili | 11.66 Bn | 2.13 Bn | 433.97 Mn | 4.33% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.33% |
| Mar 31, 2026 | 2.81% |
| Dec 31, 2025 | 6.17% |
| Sep 30, 2025 | 6.12% |
| Jun 30, 2025 | 2.98% |
| Mar 31, 2025 | -0.15% |
| Dec 31, 2024 | 1.16% |
| Sep 30, 2024 | -1.09% |
| Jun 30, 2024 | -9.93% |
| Mar 31, 2024 | -13.21% |
| Dec 31, 2023 | -20.42% |
| Sep 30, 2023 | -23.28% |
| Jun 30, 2023 | -29.16% |
| Mar 31, 2023 | -12.38% |
| Dec 31, 2022 | -24.33% |
| Sep 30, 2022 | -29.57% |
| Jun 30, 2022 | -40.88% |
| Mar 31, 2022 | -45.15% |
| Dec 31, 2021 | -36.12% |
| Sep 30, 2021 | -51.42% |
API Access
Bilibili Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BILI&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BILI", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BILI&period=max&api_key=YOUR_API_KEY");
const data = await res.json();