Bilibili (BILI) Net Margin (2017 - 2026)
Bilibili (BILI) recorded quarterly Net Margin of 2.81% in Q1 2026, down 54.49% quarter-over-quarter from 6.17% in Q4 2025, and up 294.0% on a YoY basis from 0.71% in Q1 2025.
Bilibili (BILI) Net Margin (2017 - 2026) Analysis & Trends
Bilibili's Net Margin history runs 10 years deep, the most recent figure standing at 2.81% for Q1 2026.
- In Q1 2026, Net Margin rose 294.0% year-over-year to 2.81%; the TTM figure through Mar 2026 stood at 4.58% (up 672.0% YoY), while the FY2025 annual figure was 3.83%, up 885.0% from the prior year.
- Net Margin was 2.81% for Q1 2026 at Bilibili, down from 6.17% in the prior quarter.
- In the past five years, Net Margin ranged from a high of 6.17% in Q4 2025 to a low of 40.09% in Q2 2022.
- Historically, Net Margin has averaged 11.98% across 5 years, with a median of 13.21% in 2024.
- The sharpest annual moves came in 2022 and 2023: Net Margin tumbled 1062 bps in 2022, then surged 2191 bps in 2023.
- A 5-year view of Net Margin shows it stood at 21.4% in 2022, then rose by 5 bps to 20.42% in 2023, then surged by 106 bps to 1.16% in 2024, then soared by 430 bps to 6.17% in 2025, then sank by 54 bps to 2.81% in 2026.
- The last three Net Margin figures came in at 2.81% (Q1 2026), 6.17% (Q4 2025), and 6.12% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | 155.44% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 56.94% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | 47.54% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 15.91% |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 30.75% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -7.30% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | 55.91% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -5.82% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 6.50% |
| 10 | Bilibili | 1,260.36 | -2.30 Bn | 400.37 Mn | 2.81% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.81% |
| Dec 31, 2025 | 6.17% |
| Sep 30, 2025 | 6.12% |
| Jun 30, 2025 | 2.98% |
| Mar 31, 2025 | -0.13% |
| Dec 31, 2024 | 1.16% |
| Sep 30, 2024 | -1.09% |
| Jun 30, 2024 | -9.93% |
| Mar 31, 2024 | -13.21% |
| Dec 31, 2023 | -20.42% |
| Sep 30, 2023 | -14.87% |
| Jun 30, 2023 | -18.18% |
| Mar 31, 2023 | -20.33% |
| Dec 31, 2022 | -21.40% |
| Sep 30, 2022 | -30.47% |
| Jun 30, 2022 | -40.09% |
| Mar 31, 2022 | -32.74% |
| Dec 31, 2021 | -28.71% |
| Sep 30, 2021 | -31.15% |
| Jun 30, 2021 | -29.47% |