Bilibili (BILI) Net Margin (2017 - 2026)
Bilibili (BILI) posted quarterly Net Margin of 2.81% for Q1 2026, up 294.0% year-over-year from 0.71% in Q1 2025, and down 54.49% quarter-over-quarter from 6.17% in Q4 2025.
Powered by 
Analysis
Bilibili (BILI) Net Margin (2017 - 2026) Analysis & Trends
Bilibili's Net Margin history runs 10 years deep, the most recent figure standing at 2.81% for Q1 2026.
- In Q1 2026, Net Margin rose 294.0% year-over-year to 2.81%; the TTM figure through Mar 2026 stood at 4.58% (up 672.0% YoY), while the FY2025 annual figure was 3.83%, up 885.0% from the prior year.
- Net Margin for Q1 2026 stood at 2.81%, down from 6.17% in the prior quarter.
- The five-year high for Net Margin was 6.17% in Q4 2025, with the low at 40.02% in Q2 2022.
- The 5-year median for Net Margin is 13.17% (2024), against an average of 12.92%.
- Peak annual rise in Net Margin reached 10337 bps in 2022, while the deepest fall reached 1058 bps in 2022.
- Bilibili's Net Margin stood at 21.36% in 2022, then decreased by 19 bps to 25.51% in 2023, then soared by 105 bps to 1.16% in 2024, then surged by 430 bps to 6.17% in 2025, then plunged by 54 bps to 2.81% in 2026.
- Business Quant data shows BILI's Net Margin at 2.81% in Q1 2026, 6.17% in Q4 2025, and 6.12% in Q3 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,083.83 Bn | 3,654.79 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,456.07 Bn | 1,365.81 Bn | 49.47 Bn | 26.07% |
| 3 | Spotify Technology | 111.71 Bn | 104.79 Bn | 1.86 Bn | 11.41% |
| 4 | Nebius | 50.03 Bn | 40.93 Bn | 448.70 Mn | -2.47% |
| 5 | 28.44 Bn | 25.65 Bn | 734.60 Mn | 31.41% | |
| 6 | Bilibili | 13.59 Bn | 11.45 Bn | 433.97 Mn | 4.33% |
| 7 | Tencent Music Entertainment | 12.71 Bn | 9.21 Bn | 582.00 Mn | - |
| 8 | 12.21 Bn | 10.93 Bn | 922.30 Mn | -3.96% | |
| 9 | Match | 9.45 Bn | 8.86 Bn | 648.84 Mn | 19.99% |
| 10 | Snap | 9.26 Bn | 6.60 Bn | 931.11 Mn | -10.26% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.33% |
| Mar 31, 2026 | 2.81% |
| Dec 31, 2025 | 6.17% |
| Sep 30, 2025 | 6.12% |
| Jun 30, 2025 | 2.98% |
| Mar 31, 2025 | -0.13% |
| Dec 31, 2024 | 1.16% |
| Sep 30, 2024 | -1.09% |
| Jun 30, 2024 | -9.93% |
| Mar 31, 2024 | -13.17% |
| Dec 31, 2023 | -20.42% |
| Sep 30, 2023 | -15.12% |
| Jun 30, 2023 | -18.15% |
| Mar 31, 2023 | -20.29% |
| Dec 31, 2022 | -21.36% |
| Sep 30, 2022 | -30.42% |
| Jun 30, 2022 | -40.02% |
| Mar 31, 2022 | -32.70% |
| Dec 31, 2021 | -124.73% |
| Sep 30, 2021 | -30.98% |