Bilibili (BILI) Net Margin (2017 - 2026)
Bilibili (BILI) posted Net Margin of 4.33% for Q2 2026, up 54.2% on a QoQ basis from 2.81% in Q1 2026, and up 134.0% year-over-year from 1.85% in Q2 2025.
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Analysis
Bilibili (BILI) Net Margin (2017 - 2026) Analysis & Trends
Bilibili has reported Net Margin for 10 years, with the latest figure at 4.33% in Q2 2026.
- On a quarterly basis, Net Margin rose 134.0% year-over-year to 4.33% in Q2 2026; TTM through Jun 2026 was 4.87%, a 412.0% increase from a year earlier, with the FY2025 full-year figure at 3.93%, up 895.0% from the prior year.
- Net Margin was 4.33% for Q2 2026 at Bilibili, up from 2.81% in the prior quarter.
- The five-year high for Net Margin was 6.17% in Q4 2025, with the low at 45.15% in Q1 2022.
- Average Net Margin over 5 years is 12.55%, with a median of 11.16% recorded in 2023.
- The largest YoY upside for Net Margin was 10039 bps in 2022 against a maximum downside of 2199 bps in 2022.
- Over 5 years, Net Margin stood at 24.33% in 2022, then increased by 16 bps to 20.42% in 2023, then soared by 106 bps to 1.16% in 2024, then jumped by 430 bps to 6.17% in 2025, then decreased by 30 bps to 4.33% in 2026.
- The last three Net Margin figures came in at 4.33% (Q2 2026), 2.81% (Q1 2026), and 6.17% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Meta Platforms | 1,696.33 Bn | 1,606.07 Bn | 49.47 Bn | 26.07% |
| 2 | 29.01 Bn | 26.23 Bn | 734.60 Mn | 31.41% | |
| 3 | Bilibili | 12.48 Bn | 10.34 Bn | 433.97 Mn | 4.33% |
| 4 | 10.51 Bn | 9.24 Bn | 922.30 Mn | -3.96% | |
| 5 | Match | 9.93 Bn | 9.35 Bn | 648.84 Mn | 19.99% |
| 6 | Snap | 9.56 Bn | 6.90 Bn | 931.11 Mn | -10.26% |
| 7 | Rum | 5.38 Bn | 5.26 Bn | - | -200.49% |
| 8 | Sound | 4.72 Bn | 4.61 Bn | - | - |
| 9 | Joyy | 4.14 Bn | 3.82 Bn | 201.60 Mn | 8.71% |
| 10 | Grindr | 2.68 Bn | 2.67 Bn | 103.57 Mn | 12.84% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.33% |
| Mar 31, 2026 | 2.81% |
| Dec 31, 2025 | 6.17% |
| Sep 30, 2025 | 6.12% |
| Jun 30, 2025 | 2.98% |
| Mar 31, 2025 | -0.13% |
| Dec 31, 2024 | 1.16% |
| Sep 30, 2024 | -1.09% |
| Jun 30, 2024 | -9.93% |
| Mar 31, 2024 | -13.21% |
| Dec 31, 2023 | -20.42% |
| Sep 30, 2023 | -23.28% |
| Jun 30, 2023 | -29.16% |
| Mar 31, 2023 | -12.38% |
| Dec 31, 2022 | -24.33% |
| Sep 30, 2022 | -29.57% |
| Jun 30, 2022 | -40.88% |
| Mar 31, 2022 | -45.15% |
| Dec 31, 2021 | -124.73% |
| Sep 30, 2021 | -51.42% |