Bilibili Inc. (BILI) Net Margin (2017 - 2026)

Bilibili (BILI) posted quarterly Net Margin of 2.81% for Q1 2026, up 294.0% year-over-year from 0.71% in Q1 2025, and down 54.49% on a QoQ basis from 6.17% in Q4 2025.

Bilibili Inc. (BILI) Net Margin (2017 - 2026) Analysis & Trends

Bilibili (BILI) has reported Net Margin for 10 consecutive years, with 2.81% the latest figure, recorded in Q1 2026.

  • In Q1 2026, Net Margin rose 294.0% year-over-year to 2.81%; the TTM figure through Mar 2026 stood at 4.58% (up 672.0% YoY), while the FY2025 annual figure was 3.83%, up 885.0% from the prior year.
  • Net Margin came in at 2.81% for Q1 2026 at Bilibili, down from 6.17% in the prior quarter.
  • The five-year high for Net Margin was 6.17% in Q4 2025, with the low at 45.15% in Q1 2022.
  • Average Net Margin over 5 years is 13.55%, with a median of 12.38% recorded in 2023.
  • The largest YoY upside for Net Margin was 10039 bps in 2022 against a maximum downside of 2199 bps in 2022.
  • Year by year, Net Margin stood at 24.33% in 2022, then gained by 16 bps to 20.42% in 2023, then surged by 106 bps to 1.16% in 2024, then soared by 430 bps to 6.17% in 2025, then slumped by 54 bps to 2.81% in 2026.
  • According to Business Quant data, Net Margin over the past three periods registered 2.81%, 6.17%, and 6.12% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 2.81%
Dec 31, 2025 6.17%
Sep 30, 2025 6.12%
Jun 30, 2025 2.98%
Mar 31, 2025 -0.13%
Dec 31, 2024 1.16%
Sep 30, 2024 -1.09%
Jun 30, 2024 -9.93%
Mar 31, 2024 -13.21%
Dec 31, 2023 -20.42%
Sep 30, 2023 -23.28%
Jun 30, 2023 -29.16%
Mar 31, 2023 -12.38%
Dec 31, 2022 -24.33%
Sep 30, 2022 -29.57%
Jun 30, 2022 -40.88%
Mar 31, 2022 -45.15%
Dec 31, 2021 -124.73%
Sep 30, 2021 -51.42%
Jun 30, 2021 -24.93%