Bilibili (BILI) EBITDA Margin (2017 - 2026)

Bilibili (BILI) recorded quarterly EBITDA Margin of 2.23% in Q1 2026, down 63.14% quarter-over-quarter from 6.06% in Q4 2025, and up 247.0% on a YoY basis from 0.64% in Q1 2025.

Bilibili (BILI) EBITDA Margin (2017 - 2026) Analysis & Trends

Bilibili's EBITDA Margin history runs 10 years deep, the most recent figure standing at 2.23% for Q1 2026.

  • In Q1 2026, EBITDA Margin rose 247.0% year-over-year to 2.23%; the TTM figure through Mar 2026 stood at 4.0% (up 594.0% YoY), while the FY2025 annual figure was 3.65%, up 853.0% from the prior year.
  • EBITDA Margin was 2.23% for Q1 2026 at Bilibili, down from 6.06% in the prior quarter.
  • In the past five years, EBITDA Margin ranged from a high of 6.06% in Q4 2025 to a low of 116.72% in Q4 2022.
  • Historically, EBITDA Margin has averaged 19.23% across 5 years, with a median of 13.45% in 2024.
  • The sharpest annual moves came in 2022 and 2023: EBITDA Margin slumped 1296 bps in 2022, then jumped 9617 bps in 2023.
  • A 5-year view of EBITDA Margin shows it stood at 116.72% in 2022, then soared by 82 bps to 20.55% in 2023, then soared by 108 bps to 1.63% in 2024, then soared by 270 bps to 6.06% in 2025, then tumbled by 63 bps to 2.23% in 2026.
  • The last three EBITDA Margin figures came in at 2.23% (Q1 2026), 6.06% (Q4 2025), and 4.61% (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) EBITDA Margin (Qtr)
1 Nebius 1,913,603.98 Bn 1,913,603.98 Bn 295.20 Mn -32.08%
2 Alphabet 4,425.33 Bn 4,209.71 Bn 102.29 Bn 36.12%
3 Meta Platforms 1,502.66 Bn 1,421.48 Bn 46.09 Bn 40.62%
4 Spotify Technology 119.69 Bn 109.44 Bn 1.75 Bn 15.77%
5 Reddit 33.22 Bn 30.45 Bn 511.94 Mn 27.57%
6 Pinterest 13.64 Bn 12.34 Bn 768.96 Mn -7.97%
7 Kanzhun 13.02 Bn 10.92 Bn 255.62 Bn 30.02%
8 Snap 9.72 Bn 6.90 Bn 1.29 Bn -4.87%
9 Zillow 8.26 Bn 7.48 Bn 519.00 Mn 5.08%
10 Bilibili 1,260.36 -2.30 Bn 400.37 Mn 2.23%

Historic Data

Download Data
DateValue
Mar 31, 2026 2.23%
Dec 31, 2025 6.06%
Sep 30, 2025 4.61%
Jun 30, 2025 2.85%
Mar 31, 2025 -0.24%
Dec 31, 2024 1.63%
Sep 30, 2024 -0.91%
Jun 30, 2024 -9.67%
Mar 31, 2024 -13.45%
Dec 31, 2023 -20.55%
Sep 30, 2023 -19.07%
Jun 30, 2023 -24.09%
Mar 31, 2023 -27.12%
Dec 31, 2022 -116.72%
Sep 30, 2022 -28.49%
Jun 30, 2022 -44.63%
Mar 31, 2022 -39.39%
Dec 31, 2021 -125.06%
Sep 30, 2021 -36.07%
Jun 30, 2021 -33.83%