Bilibili (BILI) EBITDA Margin (2017 - 2026)
Bilibili (BILI) posted EBITDA Margin of 4.7% for Q2 2026, up 110.43% on a QoQ basis from 2.23% in Q1 2026, and up 127.0% year-over-year from 2.07% in Q2 2025.
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Bilibili (BILI) EBITDA Margin (2017 - 2026) Analysis & Trends
Bilibili has reported EBITDA Margin for 10 years, with the latest figure at 4.7% in Q2 2026.
- On a quarterly basis, EBITDA Margin rose 127.0% year-over-year to 4.7% in Q2 2026; TTM through Jun 2026 was 4.44%, a 333.0% increase from a year earlier, with the FY2025 full-year figure at 3.61%, up 861.0% from the prior year.
- EBITDA Margin was 4.7% for Q2 2026 at Bilibili, up from 2.23% in the prior quarter.
- The five-year high for EBITDA Margin was 6.06% in Q4 2025, with the low at 44.63% in Q2 2022.
- Average EBITDA Margin over 5 years is 13.71%, with a median of 12.0% recorded in 2024.
- The largest YoY upside for EBITDA Margin was 7333 bps in 2022 against a maximum downside of 1296 bps in 2022.
- Over 5 years, EBITDA Margin stood at 37.89% in 2022, then soared by 46 bps to 20.55% in 2023, then jumped by 108 bps to 1.63% in 2024, then jumped by 270 bps to 6.06% in 2025, then fell by 22 bps to 4.7% in 2026.
- The last three EBITDA Margin figures came in at 4.7% (Q2 2026), 2.23% (Q1 2026), and 6.06% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Meta Platforms | 1,696.33 Bn | 1,606.07 Bn | 49.47 Bn | 30.88% |
| 2 | 29.01 Bn | 26.23 Bn | 734.60 Mn | 28.79% | |
| 3 | Bilibili | 12.48 Bn | 10.34 Bn | 433.97 Mn | 4.70% |
| 4 | 10.51 Bn | 9.24 Bn | 922.30 Mn | -4.68% | |
| 5 | Match | 9.93 Bn | 9.35 Bn | 648.84 Mn | 30.57% |
| 6 | Snap | 9.56 Bn | 6.90 Bn | 931.11 Mn | -10.68% |
| 7 | Rum | 5.38 Bn | 5.26 Bn | - | -151.32% |
| 8 | Sound | 4.72 Bn | 4.61 Bn | - | - |
| 9 | Joyy | 4.14 Bn | 3.82 Bn | 201.60 Mn | 3.66% |
| 10 | Grindr | 2.68 Bn | 2.67 Bn | 103.57 Mn | 23.53% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.70% |
| Mar 31, 2026 | 2.23% |
| Dec 31, 2025 | 6.06% |
| Sep 30, 2025 | 4.61% |
| Jun 30, 2025 | 3.43% |
| Mar 31, 2025 | 0.21% |
| Dec 31, 2024 | 1.63% |
| Sep 30, 2024 | -0.91% |
| Jun 30, 2024 | -9.55% |
| Mar 31, 2024 | -14.45% |
| Dec 31, 2023 | -20.55% |
| Sep 30, 2023 | -19.07% |
| Jun 30, 2023 | -24.09% |
| Mar 31, 2023 | -27.12% |
| Dec 31, 2022 | -37.89% |
| Sep 30, 2022 | -31.91% |
| Jun 30, 2022 | -44.63% |
| Mar 31, 2022 | -39.39% |
| Dec 31, 2021 | -111.21% |
| Sep 30, 2021 | -36.07% |