Bilibili (BILI) EBIT Margin (2017 - 2026)
Bilibili (BILI) recorded quarterly EBIT Margin of 2.23% in Q1 2026, down 63.14% quarter-over-quarter from 6.06% in Q4 2025, and up 202.0% on a YoY basis from 0.74% in Q1 2025.
Bilibili (BILI) EBIT Margin (2017 - 2026) Analysis & Trends
Bilibili's EBIT Margin history runs 10 years deep, the most recent figure standing at 2.23% for Q1 2026.
- In Q1 2026, EBIT Margin rose 202.0% year-over-year to 2.23%; the TTM figure through Mar 2026 stood at 19.58% (up 2138.0% YoY), while the FY2025 annual figure was 3.71%, up 871.0% from the prior year.
- EBIT Margin was 2.23% for Q1 2026 at Bilibili, down from 6.06% in the prior quarter.
- In the past five years, EBIT Margin ranged from a high of 69.51% in Q2 2025 to a low of 44.63% in Q2 2022.
- Historically, EBIT Margin has averaged 10.9% across 5 years, with a median of 14.45% in 2024.
- The sharpest annual moves came in 2022 and 2025: EBIT Margin slumped 1296 bps in 2022, then surged 7906 bps in 2025.
- A 5-year view of EBIT Margin shows it stood at 37.89% in 2022, then surged by 46 bps to 20.55% in 2023, then soared by 108 bps to 1.63% in 2024, then soared by 270 bps to 6.06% in 2025, then tumbled by 63 bps to 2.23% in 2026.
- The last three EBIT Margin figures came in at 2.23% (Q1 2026), 6.06% (Q4 2025), and 4.61% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | -32.08% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 36.12% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | 40.62% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | 15.77% |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 27.57% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -7.97% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | 30.02% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -4.87% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 5.08% |
| 10 | Bilibili | 1,260.36 | -2.30 Bn | 400.37 Mn | 2.23% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.23% |
| Dec 31, 2025 | 6.06% |
| Sep 30, 2025 | 4.61% |
| Jun 30, 2025 | 69.51% |
| Mar 31, 2025 | 0.21% |
| Dec 31, 2024 | 1.63% |
| Sep 30, 2024 | -0.91% |
| Jun 30, 2024 | -9.55% |
| Mar 31, 2024 | -14.45% |
| Dec 31, 2023 | -20.55% |
| Sep 30, 2023 | -19.07% |
| Jun 30, 2023 | -24.09% |
| Mar 31, 2023 | -27.12% |
| Dec 31, 2022 | -37.89% |
| Sep 30, 2022 | -31.91% |
| Jun 30, 2022 | -44.63% |
| Mar 31, 2022 | -39.39% |
| Dec 31, 2021 | -111.21% |
| Sep 30, 2021 | -36.07% |
| Jun 30, 2021 | -33.83% |