Baidu (BIDU) Return on Sales [ROS] (2009 - 2026)
Baidu's Return on Sales [ROS] was 9.62% in the quarter ended Jun 30, 2026, down 0.39 percentage points from 10.01% a year earlier and down 0.34 percentage points from the prior quarter.
Baidu (BIDU) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Baidu's Return on Sales [ROS] was -5.40% through Jun 30, 2026, down 18.60 percentage points year-over-year; for the year ended Dec 31, 2025, it was -4.51%, down 20.74 percentage points from the prior year.
- Return on Sales [ROS] shows a five-year change of -140.86 percentage points (years ended Dec 2020 to Dec 2025).
- In earlier years, Return on Sales [ROS] was 16.23% in the year ended Dec 31, 2024 (-0.01 pp), 16.24% in the year ended Dec 31, 2023 (+3.37 pp), 12.87% in the year ended Dec 31, 2022 (+4.52 pp) and 8.35% in the year ended Dec 31, 2021 (-128.00 pp).
- Quarterly Return on Sales [ROS] has moved between -48.15% (the quarter ended Sep 30, 2025) and 18.22% (the quarter ended Sep 30, 2023) over five years.
- Compared with a year earlier, Return on Sales [ROS] has declined for eight straight quarters, with an average year-over-year change of -11.58 percentage points over the last eight quarters.
- The best year-over-year quarter for Return on Sales [ROS] over five years was the quarter ended Sep 30, 2022 (a gain of 9.79 percentage points); the worst was the quarter ended Sep 30, 2025 (a drop of 65.44 percentage points).
- Per Business Quant data, BIDU's Return on Sales [ROS] in the three quarters before the quarter ended Jun 30, 2026 was 9.96% (quarter ended Mar 31, 2026), 4.53% (quarter ended Dec 31, 2025) and -48.15% (quarter ended Sep 30, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 301.26 Bn | 286.33 Bn | 2.30 Bn | 5.04% |
| 2 | CrowdStrike Holdings | 268.52 Bn | 248.92 Bn | 1.10 Bn | -2.26% |
| 3 | Fortinet | 140.92 Bn | 126.85 Bn | 1.64 Bn | 33.66% |
| 4 | Snowflake | 125.59 Bn | 112.91 Bn | 1.04 Bn | -17.00% |
| 5 | Datadog | 101.74 Bn | 83.38 Bn | 881.34 Mn | 0.49% |
| 6 | Okta | 40.09 Bn | 30.18 Bn | 641.00 Mn | 13.29% |
| 7 | Zscaler | 37.30 Bn | 23.42 Bn | - | - |
| 8 | Axon Enterprise | 33.19 Bn | 27.71 Bn | 546.45 Mn | 5.17% |
| 9 | MongoDB | 31.56 Bn | 22.03 Bn | 569.77 Mn | 3.68% |
| 10 | Baidu | 2.88 Bn | -72.55 Bn | 1.76 Mn | 9.62% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.62% |
| Mar 31, 2026 | 9.96% |
| Dec 31, 2025 | 4.53% |
| Sep 30, 2025 | -48.15% |
| Jun 30, 2025 | 10.01% |
| Mar 31, 2025 | 13.89% |
| Dec 31, 2024 | 11.49% |
| Sep 30, 2024 | 17.29% |
| Jun 30, 2024 | 17.52% |
| Mar 31, 2024 | 17.41% |
| Dec 31, 2023 | 15.42% |
| Sep 30, 2023 | 18.22% |
| Jun 30, 2023 | 15.84% |
| Mar 31, 2023 | 15.99% |
| Dec 31, 2022 | 13.89% |
| Sep 30, 2022 | 16.99% |
| Jun 30, 2022 | 11.48% |
| Mar 31, 2022 | 9.14% |
| Dec 31, 2021 | 5.91% |
| Sep 30, 2021 | 7.23% |
Baidu Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();