Baidu (BIDU) Return on Invested Capital [ROIC] (2011 - 2026)
Baidu (BIDU) reported Return on Invested Capital [ROIC] of -1.94% for the quarter ended Jun 30, 2026, down 6.29 percentage points from 4.35% a year earlier and down 0.73 percentage points from the prior quarter.
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Analysis
Baidu (BIDU) Return on Invested Capital [ROIC] (2011 - 2026) Analysis & Trends
For the year ended Dec 31, 2025, Baidu posted Return on Invested Capital [ROIC] of -1.45%, down 7.21 percentage points from the prior year.
- Return on Invested Capital [ROIC] has a five-year change of -8.14 percentage points (years ended Dec 2020 to Dec 2025).
- By year, Return on Invested Capital [ROIC] came in at 5.76% in the year ended Dec 31, 2024 (-0.53 pp), 6.30% in the year ended Dec 31, 2023 (+2.17 pp), 4.13% in the year ended Dec 31, 2022 (+1.17 pp) and 2.96% in the year ended Dec 31, 2021 (-3.74 pp).
- The figure for the quarter ended Jun 30, 2026 ranks as the lowest quarterly Return on Invested Capital [ROIC] in data going back to the quarter ended Mar 31, 2011.
- Year over year, Return on Invested Capital [ROIC] has now declined in each of the last seven quarters, with an average year-over-year change of -3.81 percentage points over the last eight quarters.
- The high point for year-over-year Return on Invested Capital [ROIC] in five years was the quarter ended Sep 30, 2023 (a gain of 3.23 percentage points); the low point was the quarter ended Sep 30, 2025 (a drop of 7.43 percentage points).
- Per Business Quant data, the three quarters before the quarter ended Jun 30, 2026 came in at -1.21% (quarter ended Mar 31, 2026), -1.37% (quarter ended Dec 31, 2025) and -0.84% (quarter ended Sep 30, 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Palo Alto Networks | 301.26 Bn | 286.33 Bn | 2.30 Bn | - |
| 2 | CrowdStrike Holdings | 268.52 Bn | 248.92 Bn | 1.10 Bn | -2.11% |
| 3 | Fortinet | 140.92 Bn | 126.85 Bn | 1.64 Bn | 111.71% |
| 4 | Snowflake | 125.59 Bn | 112.91 Bn | 1.04 Bn | - |
| 5 | Datadog | 101.74 Bn | 83.38 Bn | 881.34 Mn | - |
| 6 | Okta | 40.09 Bn | 30.18 Bn | 641.00 Mn | 2.98% |
| 7 | Zscaler | 37.30 Bn | 23.42 Bn | - | - |
| 8 | Axon Enterprise | 33.19 Bn | 27.71 Bn | 546.45 Mn | 0.45% |
| 9 | MongoDB | 31.56 Bn | 22.03 Bn | 569.77 Mn | - |
| 10 | Baidu | 2.88 Bn | -72.55 Bn | 1.76 Mn | -1.93% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -1.94% |
| Mar 31, 2026 | -1.21% |
| Dec 31, 2025 | -1.35% |
| Sep 30, 2025 | -0.83% |
| Jun 30, 2025 | 4.37% |
| Mar 31, 2025 | 5.25% |
| Dec 31, 2024 | 5.74% |
| Sep 30, 2024 | 6.65% |
| Jun 30, 2024 | 6.60% |
| Mar 31, 2024 | 6.42% |
| Dec 31, 2023 | 6.37% |
| Sep 30, 2023 | 5.98% |
| Jun 30, 2023 | 5.88% |
| Mar 31, 2023 | 5.77% |
| Dec 31, 2022 | 5.30% |
| Sep 30, 2022 | 4.17% |
| Jun 30, 2022 | 3.64% |
| Mar 31, 2022 | 3.80% |
| Dec 31, 2021 | 2.72% |
| Sep 30, 2021 | 4.01% |
API Access
Baidu Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "BIDU", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=BIDU&period=max&api_key=YOUR_API_KEY");
const data = await res.json();