Better Home & Finance Holding (BETR) Marketing and Advertising (2022 - 2026)
Better Home & Finance Holding (BETR) reported Marketing and Advertising of $9.44 million for Q2 2026, down 15.0% from $11.11 million a year earlier but up 2.5% from the prior quarter.
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Analysis
Better Home & Finance Holding (BETR) Marketing and Advertising (2022 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Better Home & Finance Holding's Marketing and Advertising came in at $37.19 million, down 8.6% year-over-year; for FY2025, it came in at $38.36 million, up 12.9% from FY2024.
- Marketing and Advertising has a three-year compound annual growth rate of -17.8% (FY2022 to FY2025).
- By year, Marketing and Advertising came in at $33.98 million in FY2024 (+74.1%), $19.52 million in FY2023 (-71.7%) and $69.01 million in FY2022.
- Five-year quarterly Marketing and Advertising spans a low of $3.1 million in Q2 2023 and a high of $12.1 million in Q3 2024.
- Year over year, Marketing and Advertising gained in five of the last eight quarters, with growth averaging 46.7%.
- The high point for year-over-year Marketing and Advertising in five years was Q2 2024 (growth of 175.1%); the low point was Q4 2023 (a decline of 60.9%).
- Per Business Quant data, the three quarters before Q2 2026 came in at $9.22 million (Q1 2026), $8.04 million (Q4 2025) and $10.49 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Rocket Companies | 42.82 Bn | 31.64 Bn | - | 253.00 Mn |
| 2 | Orix | 38.85 Bn | 7.58 Bn | 12.74 Bn | - |
| 3 | Royalty Pharma | 30.02 Bn | 27.40 Bn | - | - |
| 4 | Federal National Mortgage Association Fannie Mae | 26.05 Bn | 26.05 Bn | - | - |
| 5 | Synchrony Financial | 23.55 Bn | -44.08 Bn | - | - |
| 6 | Affirm Holdings | 23.27 Bn | 16.32 Bn | - | - |
| 7 | Royal Gold | 22.53 Bn | 21.71 Bn | 390.45 Mn | - |
| 8 | Annaly Capital Management | 14.32 Bn | 5.27 Bn | - | - |
| 9 | Ares Capital | 13.77 Bn | 11.52 Bn | - | - |
| 10 | Better Home & Finance Holding | 359.37 Mn | -195.91 Mn | - | 9.44 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.44 Mn |
| Mar 31, 2026 | 9.22 Mn |
| Dec 31, 2025 | 8.04 Mn |
| Sep 30, 2025 | 10.49 Mn |
| Jun 30, 2025 | 11.11 Mn |
| Mar 31, 2025 | 8.68 Mn |
| Dec 31, 2024 | 8.80 Mn |
| Sep 30, 2024 | 12.10 Mn |
| Jun 30, 2024 | 8.53 Mn |
| Mar 31, 2024 | 4.55 Mn |
| Dec 31, 2023 | 3.60 Mn |
| Sep 30, 2023 | 5.06 Mn |
| Jun 30, 2023 | 3.10 Mn |
| Mar 31, 2023 | 7.76 Mn |
| Dec 31, 2022 | 9.21 Mn |
| Sep 30, 2022 | 9.95 Mn |
API Access
Better Home & Finance Holding Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=BETR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "BETR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=BETR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();