Apple (AAPL) Gross Margin (2009 - 2026)
Apple (AAPL) reported Gross Margin of 49.27% for Q1 2026, up 222.0% on a YoY basis from 15.3% in Q1 2025, and up 2.31% quarter-over-quarter from 48.16% in Q4 2025.
Apple (AAPL) Gross Margin (2009 - 2026) Analysis & Trends
Apple has reported Gross Margin for 18 years, with the latest figure at 49.27% in Q1 2026.
- For the quarter ending Q1 2026, Gross Margin rose 222.0% year-over-year to 49.27%; the trailing twelve-month figure through Mar 2026 stood at 47.86% (up 123.0% YoY), and the FY2025 full-year result was 46.91%, up 70.0% from the prior year.
- Gross Margin for Q1 2026 stood at 49.27%, up from 48.16% in the prior quarter.
- The five-year high for Gross Margin was 49.27% in Q1 2026, with the low at 42.26% in Q3 2022.
- Historically, Gross Margin has averaged 45.66% across 5 years, with a median of 46.22% in 2024.
- Annual changes were most pronounced in 2022 — Gross Margin slumped 80 bps — and 2023, when it soared 291 bps.
- Apple's Gross Margin stood at 42.96% in 2022, then climbed by 7 bps to 45.87% in 2023, then climbed by 2 bps to 46.88% in 2024, then increased by 3 bps to 48.16% in 2025, then climbed by 2 bps to 49.27% in 2026.
- The last three Gross Margin figures came in at 49.27% (Q1 2026), 48.16% (Q4 2025), and 47.18% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Apple | 4,366.25 Bn | 4,297.75 Bn | 54.78 Bn | 49.27% |
| 2 | Sonos | 1.75 Bn | 1.50 Bn | 124.65 Mn | 44.28% |
| 3 | Zepp Health | 1.27 Bn | 1.16 Bn | 34.42 Mn | 40.41% |
| 4 | Turtle Beach | 267.51 Mn | 255.19 Mn | 11.29 Mn | 26.78% |
| 5 | Vuzix | 257.23 Mn | 236.08 Mn | 375,000.00 | 16.72% |
| 6 | Sony | 114.28 Mn | -18.94 Bn | 5.96 Bn | 30.77% |
| 7 | UTime | 53.53 Mn | 52.80 Mn | - | - |
| 8 | Axil Brands | 40.77 Mn | 35.25 Mn | 5.04 Mn | 69.12% |
| 9 | Koss | 37.77 Mn | 18.91 Mn | 1.00 Mn | 35.50% |
| 10 | Foxx Development Holdings | 20.59 Mn | 17.40 Mn | -1.45 Mn | -16.74% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 28, 2026 | 49.27% |
| Dec 27, 2025 | 48.16% |
| Sep 27, 2025 | 47.18% |
| Jun 28, 2025 | 46.49% |
| Mar 29, 2025 | 47.05% |
| Dec 28, 2024 | 46.88% |
| Sep 28, 2024 | 46.22% |
| Jun 29, 2024 | 46.26% |
| Mar 30, 2024 | 46.58% |
| Dec 30, 2023 | 45.87% |
| Sep 30, 2023 | 45.17% |
| Jul 1, 2023 | 44.52% |
| Apr 1, 2023 | 44.26% |
| Dec 31, 2022 | 42.96% |
| Sep 24, 2022 | 42.26% |
| Jun 25, 2022 | 43.26% |
| Mar 26, 2022 | 43.75% |
| Dec 25, 2021 | 43.76% |
| Sep 25, 2021 | 42.20% |
| Jun 26, 2021 | 43.29% |