Apple (AAPL) Gross Margin (2009 - 2026)
Apple (AAPL) posted quarterly Gross Margin of 50.06% for Q2 2026, up 357.0% year-over-year from 10.95% in Q2 2025, and up 1.59% on a QoQ basis from 49.27% in Q1 2026.
Apple (AAPL) Gross Margin (2009 - 2026) Analysis & Trends
Apple has reported Gross Margin for 18 years, with the latest figure at 50.06% in Q2 2026.
- Gross Margin for Q2 2026 came in at 50.06%, up 357.0% year-over-year; the trailing twelve-month figure through Jun 2026 was 48.65% (up 197.0% YoY), and the FY2025 annual result was 46.91%, up 70.0% from the prior year.
- Gross Margin grew to 50.06% in Q2 2026, from 49.27% in the prior quarter.
- Over five years, Gross Margin peaked at 50.06% in Q2 2026 and troughed at 42.26% in Q3 2022.
- A 5-year average of 45.9% and a median of 46.24% in 2024 frame the typical range for Gross Margin.
- The widest annual swing landed in 2022, when Gross Margin sank 80 bps; it then surged 357 bps in 2026.
- A 5-year view of Gross Margin shows it stood at 42.96% in 2022, then climbed by 7 bps to 45.87% in 2023, then climbed by 2 bps to 46.88% in 2024, then increased by 3 bps to 48.16% in 2025, then grew by 4 bps to 50.06% in 2026.
- Per Business Quant data, the three most recent Gross Margin figures were 50.06% in Q2 2026, 49.27% in Q1 2026, and 48.16% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Apple | 4,545.89 Bn | 4,483.49 Bn | 54.77 Bn | 50.06% |
| 2 | Sony | 141.43 Bn | 119.23 Bn | 6.53 Bn | 36.70% |
| 3 | LG Display | 3.38 Bn | 2.30 Bn | 509.35 Mn | 13,615,616,930,886.20% |
| 4 | Sonos | 1.82 Bn | 1.56 Bn | 189.31 Mn | 50.45% |
| 5 | Turtle Beach | 247.06 Mn | 227.50 Mn | 21.86 Mn | 38.79% |
| 6 | Vuzix | 229.43 Mn | 212.13 Mn | -645,411.00 | -57.96% |
| 7 | GoPro | 96.41 Mn | 69.14 Mn | 31.66 Mn | 30.17% |
| 8 | Zepp Health | 81.89 Mn | -103.07 Bn | 19.44 Mn | 37.71% |
| 9 | Trutankless | 70.52 Mn | 70.50 Mn | 444,751.00 | 47.29% |
| 10 | Universal Electronics | 56.13 Mn | 23.73 Mn | 25.91 Mn | 35.37% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 27, 2026 | 50.06% |
| Mar 28, 2026 | 49.27% |
| Dec 27, 2025 | 48.16% |
| Sep 27, 2025 | 47.18% |
| Jun 28, 2025 | 46.49% |
| Mar 29, 2025 | 47.05% |
| Dec 28, 2024 | 46.88% |
| Sep 28, 2024 | 46.22% |
| Jun 29, 2024 | 46.26% |
| Mar 30, 2024 | 46.58% |
| Dec 30, 2023 | 45.87% |
| Sep 30, 2023 | 45.17% |
| Jul 1, 2023 | 44.52% |
| Apr 1, 2023 | 44.26% |
| Dec 31, 2022 | 42.96% |
| Sep 24, 2022 | 42.26% |
| Jun 25, 2022 | 43.26% |
| Mar 26, 2022 | 43.75% |
| Dec 25, 2021 | 43.76% |
| Sep 25, 2021 | 42.20% |