Apple (AAPL) Gross Margin (2009 - 2026)
Apple posted quarterly Gross Margin of 49.27% for Q1 2026, up 222.0% year-on-year from 15.3% in Q1 2025, and up 2.31% on a QoQ basis from 48.16% in Q4 2025.
Apple (AAPL) has 18 years of Gross Margin data on file, last reported at 49.27% in Q1 2026.
- For the quarter ending Q1 2026, Gross Margin rose 222.0% year-over-year to 49.27%; the trailing twelve-month figure through Mar 2026 stood at 47.86% (up 123.0% YoY), and the FY2025 full-year result was 46.91%, up 70.0% from the prior year.
- Gross Margin for Q1 2026 stood at 49.27%, up from 48.16% in the prior quarter.
- Across five years, Gross Margin topped out at 49.27% in Q1 2026 and bottomed at 42.26% in Q3 2022.
- The 5-year median for Gross Margin is 46.22% (2024), against an average of 45.66%.
- The widest annual swing landed in 2022, when Gross Margin plunged 80 bps; it then soared 291 bps in 2023.
- A 5-year view of Gross Margin shows it stood at 42.96% in 2022, then grew by 7 bps to 45.87% in 2023, then grew by 2 bps to 46.88% in 2024, then rose by 3 bps to 48.16% in 2025, then grew by 2 bps to 49.27% in 2026.
- The last three Gross Margin figures came in at 49.27% (Q1 2026), 48.16% (Q4 2025), and 47.18% (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Apple | 4,505.01 Bn | 4,436.50 Bn | 54.78 Bn | 49.27% |
| 2 | Sonos | 1.95 Bn | 1.70 Bn | 124.65 Mn | 44.28% |
| 3 | Zepp Health | 1.91 Bn | 1.80 Bn | 34.42 Mn | 40.41% |
| 4 | Vuzix | 331.33 Mn | 310.18 Mn | 375,000.00 | 16.72% |
| 5 | Turtle Beach | 256.59 Mn | 244.27 Mn | 11.29 Mn | 26.78% |
| 6 | Axil Brands | 44.33 Mn | 38.81 Mn | 5.04 Mn | 69.12% |
| 7 | Koss | 39.85 Mn | 21.00 Mn | 1.00 Mn | 35.50% |
| 8 | Foxx Development Holdings | 34.37 Mn | 31.18 Mn | -1.45 Mn | -16.74% |
| 9 | GoPro | 12.18 Mn | -28.54 Mn | 4.31 Mn | 4.35% |
| 10 | Emerson Radio | 8.47 Mn | -4.82 Mn | 206,000.00 | 10.89% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 28, 2026 | 49.27% |
| Dec 27, 2025 | 48.16% |
| Sep 27, 2025 | 47.18% |
| Jun 28, 2025 | 46.49% |
| Mar 29, 2025 | 47.05% |
| Dec 28, 2024 | 46.88% |
| Sep 28, 2024 | 46.22% |
| Jun 29, 2024 | 46.26% |
| Mar 30, 2024 | 46.58% |
| Dec 30, 2023 | 45.87% |
| Sep 30, 2023 | 45.17% |
| Jul 1, 2023 | 44.52% |
| Apr 1, 2023 | 44.26% |
| Dec 31, 2022 | 42.96% |
| Sep 24, 2022 | 42.26% |
| Jun 25, 2022 | 43.26% |
| Mar 26, 2022 | 43.75% |
| Dec 25, 2021 | 43.76% |
| Sep 25, 2021 | 42.20% |
| Jun 26, 2021 | 43.29% |
| Mar 27, 2021 | 42.51% |
| Dec 26, 2020 | 39.78% |
| Sep 26, 2020 | 38.16% |
| Jun 27, 2020 | 38.00% |
| Mar 28, 2020 | 38.36% |
| Dec 28, 2019 | 38.35% |
| Sep 28, 2019 | 37.97% |
| Jun 29, 2019 | 37.59% |
| Mar 30, 2019 | 37.61% |
| Dec 29, 2018 | 37.99% |
| Sep 29, 2018 | 38.29% |
| Jun 30, 2018 | 38.34% |
| Mar 31, 2018 | 38.31% |
| Dec 30, 2017 | 38.41% |
| Sep 30, 2017 | 37.91% |
| Jul 1, 2017 | 38.51% |
| Apr 1, 2017 | 38.93% |
| Dec 31, 2016 | 38.51% |
| Sep 24, 2016 | 38.02% |
| Jun 25, 2016 | 38.02% |
| Mar 26, 2016 | 39.40% |
| Dec 26, 2015 | 40.10% |
| Sep 26, 2015 | 39.90% |
| Jun 27, 2015 | 39.68% |
| Mar 28, 2015 | 40.78% |
| Dec 27, 2014 | 39.87% |
| Sep 27, 2014 | 38.01% |
| Jun 28, 2014 | 39.36% |
| Mar 29, 2014 | 39.32% |
| Dec 28, 2013 | 37.93% |
| Sep 28, 2013 | 37.02% |
| Jun 29, 2013 | 36.87% |
| Mar 30, 2013 | 37.50% |
| Dec 29, 2012 | 38.63% |
| Sep 29, 2012 | 40.04% |
| Jun 30, 2012 | 42.81% |
| Mar 31, 2012 | 47.37% |
| Dec 31, 2011 | 44.68% |
| Sep 24, 2011 | 40.25% |
| Jun 25, 2011 | 41.73% |
| Mar 26, 2011 | 41.42% |
| Dec 25, 2010 | 38.51% |
| Sep 25, 2010 | 36.93% |
| Jun 26, 2010 | 39.08% |
| Mar 27, 2010 | 41.67% |
| Dec 26, 2009 | 40.88% |
| Sep 26, 2009 | 41.82% |
| Jun 27, 2009 | 40.92% |
| Mar 28, 2009 | 39.93% |