Apple (AAPL) Gross Margin (2009 - 2026)
Apple's (AAPL) quarterly Gross Margin came in at 50.06% in Q2 2026, up 357.0% on a YoY basis from 10.95% in Q2 2025, and up 1.59% quarter-over-quarter from 49.27% in Q1 2026.
Analysis
Apple (AAPL) Gross Margin (2009 - 2026) Analysis & Trends
Apple (AAPL) has reported Gross Margin for 18 consecutive years, with 50.06% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Gross Margin rose 357.0% year-over-year to 50.06%; the trailing twelve-month figure through Jun 2026 stood at 48.65% (up 197.0% YoY), and the FY2025 full-year result was 46.91%, up 70.0% from the prior year.
- Gross Margin grew to 50.06% in Q2 2026 per AAPL's latest filing, from 49.27% in the prior quarter.
- Across five years, Gross Margin topped out at 50.06% in Q2 2026 and bottomed at 42.26% in Q3 2022.
- Historically, Gross Margin has averaged 45.9% across 5 years, with a median of 46.24% in 2024.
- The sharpest annual moves came in 2022 and 2026: Gross Margin tumbled 80 bps in 2022, then soared 357 bps in 2026.
- Over 5 years, Gross Margin stood at 42.96% in 2022, then increased by 7 bps to 45.87% in 2023, then increased by 2 bps to 46.88% in 2024, then gained by 3 bps to 48.16% in 2025, then rose by 4 bps to 50.06% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 50.06%, 49.27%, and 48.16% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Apple | 4,871.54 Bn | 4,809.15 Bn | 54.77 Bn | 50.06% |
| 2 | Garmin | 53.52 Bn | 50.86 Bn | 1.26 Bn | 62.41% |
| 3 | Vuzix | 216.03 Mn | 198.73 Mn | -645,411.00 | -57.96% |
| 4 | Zepp Health | 67.74 Mn | -1.92 Mn | 23.73 Mn | 37.35% |
| 5 | Foxx Development Holdings | 16.70 Mn | 13.51 Mn | -1.45 Mn | -16.74% |
| 6 | Wearable Devices | 640,004.28 | -18.20 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 27, 2026 | 50.06% |
| Mar 28, 2026 | 49.27% |
| Dec 27, 2025 | 48.16% |
| Sep 27, 2025 | 47.18% |
| Jun 28, 2025 | 46.49% |
| Mar 29, 2025 | 47.05% |
| Dec 28, 2024 | 46.88% |
| Sep 28, 2024 | 46.22% |
| Jun 29, 2024 | 46.26% |
| Mar 30, 2024 | 46.58% |
| Dec 30, 2023 | 45.87% |
| Sep 30, 2023 | 45.17% |
| Jul 1, 2023 | 44.52% |
| Apr 1, 2023 | 44.26% |
| Dec 31, 2022 | 42.96% |
| Sep 24, 2022 | 42.26% |
| Jun 25, 2022 | 43.26% |
| Mar 26, 2022 | 43.75% |
| Dec 25, 2021 | 43.76% |
| Sep 25, 2021 | 42.20% |