Americas was Apple’s largest segment in fiscal 2025, bringing in $178.35B of $416.16B (43%).
| Segment | FY 2008 | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Americas | $169.66B | $162.56B | $167.05B | $178.35B | ||||||||||||||
| Europe | $95.12B | $94.29B | $101.33B | $111.03B | ||||||||||||||
| Greater China | $74.20B | $72.56B | $66.95B | $64.38B | ||||||||||||||
| Ipad | — | — | — | — | ||||||||||||||
| Mac | — | — | — | — | ||||||||||||||
| Japan | $25.98B | $24.26B | $25.05B | $28.70B | ||||||||||||||
| Rest Of Asia Pacific | $29.38B | $29.62B | $30.66B | $33.70B | ||||||||||||||
| Total Mac Net Sales | — | — | — | — | ||||||||||||||
| Itunes, Software & Services | — | — | — | — | ||||||||||||||
| Mac Portables | — | — | — | — | ||||||||||||||
| Portables | — | — | — | — | ||||||||||||||
| Retail | — | — | — | — | ||||||||||||||
| Ipod | — | — | — | — | ||||||||||||||
| Iphone & Related Products And Services | — | — | — | — | ||||||||||||||
| Asia-Pacific | — | — | — | — | ||||||||||||||
| Desktops | — | — | — | — | ||||||||||||||
| Ipad & Related Products And Services | — | — | — | — | ||||||||||||||
| Accessories | — | — | — | — | ||||||||||||||
| Other Music Related Products & Services | — | — | — | — | ||||||||||||||
| Software, Service & Other Net Sales | — | — | — | — | ||||||||||||||
| Peripherals & Other Hardware | — | — | — | — | ||||||||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
Apple brought in $416.16B from its five segments in fiscal 2025, the year ended September 27, 2025. That was up 6.4% from $391.04B in fiscal 2024. Americas was the largest at $178.35B (42.9%), ahead of Europe at $111.03B (26.7%) and Greater China at $64.38B (15.5%). The other two segments brought in $62.40B combined.
Compared with fiscal 2024, Japan grew fastest, up 14.6% to $28.70B, while Greater China fell the most, down 3.8% to $64.38B. From fiscal 2022 to 2025, combined revenue from these segments grew from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Americas' share held steady at about 42.9%.
Iphone was Apple’s largest product and service line in fiscal 2025, bringing in $209.59B of $416.16B (50%).
| Product and Service | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Iphone | $205.49B | $200.58B | $201.18B | $209.59B | |||||||||
| Services | $78.13B | $85.20B | $96.17B | $109.16B | |||||||||
| Mac | $40.18B | $29.36B | $29.98B | $33.71B | |||||||||
| Wearables, Home & Accessories | $41.24B | $39.85B | $37.01B | $35.69B | |||||||||
| Ipad | $29.29B | $28.30B | $26.69B | $28.02B | |||||||||
| Other Products | — | — | — | — | |||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
Apple brought in $416.16B from its five product and service lines in fiscal 2025, the year ended September 27, 2025. That was up 6.4% from $391.04B in fiscal 2024. Iphone was the largest at $209.59B (50.4%), ahead of Services at $109.16B (26.2%) and Wearables, Home & Accessories at $35.69B (8.6%). The other two lines brought in $61.73B combined.
Compared with fiscal 2024, Services grew fastest, up 13.5% to $109.16B, while Wearables, Home & Accessories fell the most, down 3.6% to $35.69B. From fiscal 2022 to 2025, combined revenue from these lines grew from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Iphone's share of the total fell from 52.1% to 50.4%.
Other Countries was Apple’s largest region in fiscal 2025, bringing in $199.99B of $416.16B (48%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other Countries | $172.27B | $172.15B | $181.89B | $199.99B | ||||||||||||
| U.S | $147.86B | $138.57B | $142.20B | $151.79B | ||||||||||||
| China | $74.20B | $72.56B | $66.95B | $64.38B | ||||||||||||
| Total | $394.33B | $383.29B | $391.04B | $416.16B |
Apple brought in $416.16B from its three regions in fiscal 2025, the year ended September 27, 2025. That was up 6.4% from $391.04B in fiscal 2024. Other Countries was the largest at $199.99B (48.1%), ahead of U.S at $151.79B (36.5%) and China at $64.38B (15.5%).
Compared with fiscal 2024, Other Countries grew fastest, up 10.0% to $199.99B, while China fell the most, down 3.8% to $64.38B. From fiscal 2022 to 2025, combined revenue from these regions grew from $394.33B to $416.16B, a compound annual growth rate of 1.8%. Other Countries' share of the total rose from 43.7% to 48.1%.
Apple (AAPL) reports its revenue by segment, by product and service and by geography. In fiscal 2025, Americas was its largest segment, bringing in $178.35B (42.9% of the total), followed by Europe at $111.03B (26.7%).
Americas was Apple's largest segment in fiscal 2025, bringing in $178.35B, or 42.9% of the $416.16B total across its five segments.
Iphone was Apple's largest product and service line in fiscal 2025, bringing in $209.59B, or 50.4% of the $416.16B total across its five product and service lines.
Other Countries was Apple's largest region in fiscal 2025, bringing in $199.99B, or 48.1% of the $416.16B total across its three regions.
Among Apple's segments that make up at least 2% of revenue, Japan grew fastest in fiscal 2025, up 14.6% from $25.05B to $28.70B.
Every figure comes from Apple's annual financial filings, as reported. Each line keeps the name Apple gives it, and years follow its fiscal calendar.
Apple's revenue by segment goes back to fiscal 2008, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.