HF Advisory Group, LLC reported 112 positions worth $231.58M for the quarter ended Sep 30, 2026, up 5.1% on the prior quarter. It opened 5 new positions, added to 50, trimmed 53 and exited 1. Its largest holding is Microsoft Corp at 3.7% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| PEP Pepsico Inc | +15.3K | +59.2% | $1.94M | 2.25% |
| ACN Accenture plc | +8,923 | +197.8% | $1.64M | 1.06% |
| ICE Intercontinental Exchange, Inc. | +9,169 | +147.5% | $1.39M | 1.01% |
| ADI Analog Devices Inc | +2,527 | +48.8% | $1.00M | 1.32% |
| XOM ExxonMobil Holdings Corp | +5,189 | +20.4% | $844.51K | 2.15% |
| AMZN Amazon Com Inc | +3,099 | +14.7% | $772.10K | 2.61% |
| AMAT Applied Materials Inc | +1,490 | +24.1% | $762.03K | 1.69% |
| NFLX Netflix Inc | +10.8K | – | $748.64K | 0.323% |
| SPGI S&P Global Inc. | +1,870 | – | $737.33K | 0.318% |
| GOOG Alphabet Inc. | +1,897 | +10.2% | $646.38K | 3.02% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| SNY Sanofi | -37.3K | -100.0% | $1.59M | Exited |
| UL Unilever Plc | -21.1K | -48.6% | $1.28M | 0.585% |
| TMO Thermo Fisher Scientific Inc. | -1,337 | -54.2% | $902.52K | 0.329% |
| SBUX Starbucks Corp | -8,766 | -77.1% | $823.71K | 0.105% |
| PM Philip Morris International Inc. | -3,230 | -15.1% | $616.36K | 1.5% |
| SCHW Schwab Charles Corp | -5,731 | -13.9% | $560.15K | 1.5% |
| VEEV Veeva Systems Inc | -1,959 | -58.4% | $559.20K | 0.172% |
| CRM Salesforce, Inc. | -2,431 | -22.8% | $558.06K | 0.814% |
| CHKP Check Point Software Technologies Ltd | -4,021 | -48.2% | $516.09K | 0.24% |
| IQV Iqvia Holdings Inc. | -1,801 | -19.8% | $484.20K | 0.847% |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| SNY Sanofi | -37.3K | $1.59M | 0.722% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | MSFT Microsoft Corp | Technology | 16.6K | $8.53M | 3.68% | -604 | -3.5% | Reduced | 0% |
| 2 | GOOG Alphabet Inc. | Technology | 20.6K | $7.00M | 3.02% | +1,897 | +10.2% | Added | 0% |
| 3 | VZ Verizon Communications Inc | Communication Services | 148.6K | $6.82M | 2.94% | +10.6K | +7.7% | Added | 0% |
| 4 | JPM Jpmorgan Chase & Co | Financial Services | 19.2K | $6.34M | 2.74% | +1,779 | +10.2% | Added | 0% |
| 5 | AMZN Amazon Com Inc | Consumer Discretionary | 24.2K | $6.03M | 2.61% | +3,099 | +14.7% | Added | 0% |
| 6 | PAGP Plains Gp Holdings Lp | Energy | 218.8K | $5.67M | 2.45% | +6,943 | +3.3% | Added | 0.11% |
| 7 | META Meta Platforms, Inc. | Technology | 7,754 | $5.62M | 2.43% | +674 | +9.5% | Added | 0% |
| 8 | PEP Pepsico Inc | Consumer Staples | 41.2K | $5.21M | 2.25% | +15.3K | +59.2% | Added | 0% |
| 9 | WFC Wells Fargo & Company | Financial Services | 64.3K | $5.15M | 2.22% | +3,413 | +5.6% | Added | 0% |
| 10 | TRP Tc Energy Corp | Energy | 88.6K | $5.12M | 2.21% | +6,903 | +8.5% | Added | 0.01% |
| 11 | XOM ExxonMobil Holdings Corp | Energy | 30.6K | $4.98M | 2.15% | +5,189 | +20.4% | Added | 0% |
| 12 | SHEL Shell plc | Energy | 51.1K | $4.86M | 2.1% | +2,978 | +6.2% | Added | 0% |
| 13 | KVUE Kenvue Inc. | Consumer Staples | 266.2K | $4.70M | 2.03% | +6,538 | +2.5% | Added | 0.01% |
| 14 | BRK-B Berkshire Hathaway Inc | Financial Services | 9,324 | $4.64M | 2% | -600 | -6.0% | Reduced | 0% |
| 15 | SO Southern Co | Utilities | 49.4K | $4.09M | 1.77% | +4,564 | +10.2% | Added | 0% |
Tip. Select a row to see that position’s full history at HF Advisory.
As of its Q3 2026 13F filing, HF Advisory Group, LLC’s five largest positions were Microsoft Corp (MSFT) at 3.7%, Alphabet Inc. (GOOG) at 3.0%, Verizon Communications Inc (VZ) at 2.9%, Jpmorgan Chase & Co (JPM) at 2.7%, Amazon Com Inc (AMZN) at 2.6% of the reported portfolio.
HF Advisory Group, LLC reported a 13F portfolio worth $231.58M across 112 positions for Q3 2026. That is up 5.1% from the previous quarter.
Its largest purchases by value were Pepsico Inc ($1.94M), Accenture plc ($1.64M), Intercontinental Exchange, Inc. ($1.39M). It opened 5 new positions.
Its largest sales by value were Sanofi ($1.59M), Unilever Plc ($1.28M), Thermo Fisher Scientific Inc. ($902.52K). It exited 1 positions entirely.
From the Form 13F-HR reports HF Advisory Group, LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.