WPP vs LAMR Stock Comparison

Wpp and Lamar Advertising Prices as of Oct 26, 2026 Peers: Industry group
WPP WPP plc
$26.31 +1.2% 1M +10.0% 1Y
Market cap
$5.68B
P/E
–
Revenue (TTM)
—
Div. yield
3.80%
Advertising Agencies Communication Services
1 win
LAMR Lamar Advertising Co/New
$157.01 +9.0% 1M +30.6% 1Y
Market cap
$13.68B
P/E
28.7x
Revenue (TTM)
$2.33B
Div. yield
4.24%
Billboard REITs Real Estate
5 wins

Head to Head

6 decided of 12

Lamar Advertising leads on 5 of the 12 questions below (Lamar Advertising 5, Wpp 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionWPPLAMRLeader
Larger companyMarket capitalisation $5.68B $13.68B LAMR
Cheaper on earningsLower P/E, profitable companies only — 28.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.8x 25.0x WPP
Faster revenue growthRevenue growth, trailing twelve months — +4.4% –
More profitableNet margin, trailing twelve months — 23.9% –
Better return on capitalReturn on invested capital — 16.1% –
Less leveragedLower net debt / EBITDA — 3.2x –
Higher dividend yieldTrailing dividend yield 3.80% 4.24% LAMR
Better 1-year returnPrice return, last 12 months +10.0% +30.6% LAMR
Better 5-year returnAnnualised price return, 5 years -16.9%/yr +6.9%/yr LAMR
Less volatileAnnualised volatility, 1 year 55.8% 20.9% LAMR
Higher overall scoreMean of the five percentile scores vs peers — 62/100 –

Percentile Scorecard

WPPLAMR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisWPPLAMR
Valuation – 49 #40 of 78
Growth – 65 #25 of 69
Profitability – 92 #6 of 62
Financial Health 31 #19 of 27 37 #48 of 76
Shareholder Returns – 65 #18 of 49
Overall – 62
  • WPP ranked among 27 companies in Advertising and Media
  • LAMR ranked among 84 companies in Real Estate

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodWPPLAMRSPY
1 month +1.2%+9.0% -0.8%
3 months +34.5%-2.5% +3.5%
6 months +51.6%+15.7% +7.0%
Year to date +17.1%+24.0% +12.2%
1 year +10.0%+30.6% +13.0%
3 years -37.5%+95.4% +86.3%
3 years, per year -14.5%+25.0% +23.1%
5 years -60.3%+39.7% +68.6%
5 years, per year -16.9%+6.9% +11.0%
10 years -74.5%+145.5% +258.0%
10 years, per year -12.8%+9.4% +13.6%

Risk

MeasureWPPLAMRSPY
Volatility, 1Y 55.8%20.9% 12.7%
Downside volatility, 1Y 54.6%20.5% 12.7%
Beta vs S&P 500, 1Y 1.120.32 1.00
Return / volatility, 1Y 0.181.46 1.02
Max drawdown, 5Y -81.8%-35.8% -25.4%
From 52-week high -4.5%-4.5% -1.8%
52-week high $27.56$164.33 $779.14
52-week low $15.11$116.11 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleWPPLAMR
P/E now vs peer median —median 23.5x 28.7xmedian 20.1x
P/S now vs peer median —median 1.1x 5.9xmedian 2.4x
EV/EBITDA now vs peer median —median 18.5x 15.8xmedian 12.9x
P/FCF now vs peer median —median 9.4x 19.1xmedian 18.9x
P/B now vs peer median 1.5xmedian 0.6x 13.7xmedian 0.8x
PEG now vs peer median —median 0.34 2.84median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsWPPLAMR
Revenue – $2.33B
Gross profit – $1.57B
Operating income – $739.17M
Net income – $565.31M
Free cash flow – $718.05M
EPS (diluted) – $5.47
Cash & equivalents $3.13B $67.95M
Total debt $26.45B $13.78B
Shares (diluted) 215.20M 101.59M
Enterprise value -$6.12B $13.50B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricWPPLAMR
P/E – 28.7x
P/FCF – 19.1x
P/Operating cash flow – 15.1x
P/S – 5.9x
P/B 1.5x 13.7x
P/Tangible book 2.1x -110.2x
EV/EBITDA – 15.8x
EV/EBIT – 23.2x
EV/Revenue – 7.4x
EV/FCF – 23.9x
EV/Operating cash flow – 18.9x
PEG (3Y EPS CAGR) – 2.84

Growth

14 metrics
MetricWPPLAMR
Revenue growth (1Y) – 4.4%
Revenue CAGR (3Y) – 3.9%
Gross profit growth (1Y) – 5.1%
Gross profit CAGR (3Y) – 4.1%
Operating income growth (1Y) – 20.8%
Operating income CAGR (3Y) – 8.0%
Net income growth (1Y) – 28.2%
Net income CAGR (3Y) – 10.5%
EPS growth (1Y) – 26.7%
EPS CAGR (3Y) – 10.1%
Operating cash flow growth (1Y) – 4.9%
Operating cash flow CAGR (3Y) – 5.3%
Free cash flow growth (1Y) – -0.6%
Free cash flow CAGR (3Y) – 6.7%

Profitability

14 metrics
MetricWPPLAMR
Gross margin – 67.4%
EBITDA margin – 46.5%
Operating margin – 31.8%
Pretax margin – 24.8%
Net margin – 23.9%
FCF margin – 30.9%
Operating cash flow margin – 39.0%
Return on equity – 57.2%
Return on assets – 8.1%
Return on invested capital – 16.1%
Return on capital employed – 12.0%
Asset turnover – 0.3x
Cash conversion (OCF / net income) – 1.6x
Stock comp / revenue – 1.8%

Financial Health

11 metrics
MetricWPPLAMR
Debt / assets 22.7% 50.3%
Debt / equity 1.9x 3.5x
Net debt / EBITDA – 3.2x
Debt / FCF – 4.9x
Liabilities / assets 88.2% 85.8%
Equity / assets 11.8% 14.2%
Interest coverage – 4.5x
Current ratio 0.9x 0.6x
Quick ratio 0.7x 0.6x
Cash ratio 0.2x 0.1x
Altman Z-score – 1.77

Shareholder Returns

7 metrics
MetricWPPLAMR
Dividend yield 3.8% 4.2%
Net buyback yield – -0.1%
Shareholder yield 3.8% 4.1%
Payout ratio (earnings) – 117.7%
Payout ratio (FCF) – 92.7%
Dividend growth (1Y) – 5.8%
Dividend CAGR (3Y) – 7.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusWPPLAMR
Forward P/E 7.8xFY2026 25.0xFY2026
EPS, next fiscal year $3.38FY2026 $6.29FY2026
EPS growth, next FY -20.8%FY2026 +9.0%FY2026
EPS growth, the year after +5.3% +2.5%
Revenue, next fiscal year $12.26BFY2026 $2.48BFY2026
Revenue growth, next FY -10.8%FY2026 +9.4%FY2026
Revenue growth, the year after +9.7% +2.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersWPPLAMR
Held by institutions 11.5% 98.1%
Institutions holding 141 775
Change in shares held, QoQ -0.4% 0.0%
Institutions buying 81 426
Institutions selling 35 232
Buyers to sellers 2.31 1.84

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

WPPLAMR
WPP 1.00 0.19
LAMR 0.19 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, WPP and LAMR?

Lamar Advertising (LAMR) is the largest by market capitalisation: Wpp (WPP) $5.68B, Lamar Advertising (LAMR) $13.68B.

Which stock has performed better?

Over the past year Lamar Advertising (LAMR) returned the most: Wpp (WPP) +10.0%, Lamar Advertising (LAMR) +30.6%. Over five years, Lamar Advertising (LAMR) compounded fastest (Wpp (WPP) -16.9%/yr, Lamar Advertising (LAMR) +6.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Lamar Advertising (LAMR) has the highest dividend yield: Wpp (WPP) 3.80%, Lamar Advertising (LAMR) 4.24%.

Which stock is riskier?

By one-year price volatility, Lamar Advertising (LAMR) has been the steadiest (Wpp (WPP) 55.8%, Lamar Advertising (LAMR) 20.9%). Volatility measures how widely the price swings, not the risk of the business.

Do WPP and LAMR move together?

Their daily returns over the past year have a correlation of 0.19, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, WPP and LAMR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lamar Advertising (LAMR) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.