SMWB vs NIQ vs MSTR Stock Comparison

Similarweb, NIQ Global Intelligence and Strategy Prices as of Oct 29, 2026 Peers: Industry group
SMWB Similarweb Ltd.
$8.98 +16.6% 1M +6.4% 1Y
Market cap
$740.45M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win
MSTR Strategy Inc
$141.62 -8.4% 1M -48.6% 1Y
Market cap
$45.95B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
2 wins

Head to Head

8 decided of 12

NIQ Global Intelligence leads on 5 of the 12 questions below (NIQ Global Intelligence 5, Strategy 2, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSMWBNIQMSTRLeader
Larger companyMarket capitalisation $740.45M $5.88B $45.95B MSTR
Cheaper on earningsLower P/E, profitable companies only -34.0x -22.3x -3.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 40.8x 18.4x — NIQ
Faster revenue growthRevenue growth, trailing twelve months +10.2% +7.5% +4.2% SMWB
More profitableNet margin, trailing twelve months -7.4% -6.1% — NIQ
Better return on capitalReturn on invested capital — 2.8% — –
Less leveragedLower net debt / EBITDA — 4.0x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +6.4% +59.5% -48.6% NIQ
Better 5-year returnAnnualised price return, 5 years -14.1%/yr — +14.7%/yr MSTR
Less volatileAnnualised volatility, 1 year 80.9% 67.0% 81.1% NIQ
Higher overall scoreMean of the five percentile scores vs peers 36/100 53/100 38/100 NIQ

Percentile Scorecard

SMWBNIQMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSMWBNIQMSTR
Valuation 28 #73 of 101 72 #29 of 101 17 #84 of 101
Growth 64 #36 of 97 72 #28 of 97 3 #94 of 97
Profitability 41 #55 of 93 44 #53 of 93 –
Financial Health 24 #82 of 108 25 #81 of 108 94 #7 of 108
Shareholder Returns 21 #50 of 63 – –
Overall 36 53 38
  • SMWB ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSMWBNIQMSTRSPY
1 month +16.6%+17.2%-8.4% +0.7%
3 months +23.7%+79.1%+44.9% +3.7%
6 months +219.6%+86.6%-14.4% +7.1%
Year to date +19.9%+23.7%-6.8% +12.8%
1 year +6.4%+59.5%-48.6% +11.9%
3 years +76.8%—+237.0% +85.2%
3 years, per year +20.9%—+50.0% +22.8%
5 years -53.3%—+98.0% +67.6%
5 years, per year -14.1%—+14.7% +10.9%
10 years ——+639.5% +262.0%
10 years, per year ——+22.2% +13.7%

Risk

MeasureSMWBNIQMSTRSPY
Volatility, 1Y 80.9%67.0%81.1% 12.7%
Downside volatility, 1Y 89.3%62.8%74.6% 12.6%
Beta vs S&P 500, 1Y 1.790.453.15 1.00
Return / volatility, 1Y 0.080.89-0.60 0.94
Max drawdown, 5Y -88.4%-59.6%-84.1% -25.4%
From 52-week high -3.1%0.0%-48.6% -1.2%
52-week high $9.27$20.40$275.36 $779.14
52-week low $2.33$7.97$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSMWBNIQMSTR
P/E now vs peer median -35.0xmedian 28.0x -22.8xmedian 28.0x -3.4xmedian 28.0x
P/S now vs peer median 2.6xmedian 2.8x 1.4xmedian 2.8x 100.7xmedian 2.8x
EV/EBITDA now vs peer median -307.5xmedian 16.9x 11.5xmedian 16.9x —median 16.9x
P/FCF now vs peer median 50.6xmedian 15.9x —median 15.9x -2,079xmedian 15.9x
P/B now vs peer median 34.3xmedian 3.2x 5.2xmedian 3.2x 0.9xmedian 3.2x
PEG now vs peer median -1.16median 0.89 —median 0.89 0.01median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSMWBNIQMSTR
Revenue $295.61M $4.36B $495.08M
Gross profit $235.99M $2.43B $335.84M
Operating income -$11.06M $135.00M -$19.34B
Net income -$21.78M -$264.00M –
Free cash flow $15.44M – –
R&D $73.83M – $94.59M
EPS (diluted) $-0.26 $-0.89 $-42.25
Cash & equivalents $73.90M $416.60M $2.50B
Total debt – $3.55B –
Shares (diluted) 84.82M 295.06M 352.53M
Enterprise value $463.41M $4.24B $45.95B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSMWBNIQMSTR
P/E -35.0x -22.8x -3.4x
P/FCF 50.6x – -2,079x
P/Operating cash flow 55.1x – –
P/S 2.6x 1.4x 100.7x
P/B 34.3x 5.2x 0.9x
P/Tangible book 34.3x -7.0x -3.2x
EV/EBITDA -307.5x 11.5x –
EV/EBIT -63.9x 67.8x –
EV/Revenue 2.4x 2.1x 100.7x
EV/FCF 45.8x – –
EV/Operating cash flow 49.9x – –
PEG (3Y EPS CAGR) -1.16 – 0.01

Growth

14 metrics
MetricSMWBNIQMSTR
Revenue growth (1Y) 10.2% 7.5% 4.2%
Revenue CAGR (3Y) 12.5% – -0.6%
Gross profit growth (1Y) 12.1% 6.6% 0.8%
Gross profit CAGR (3Y) 14.6% – -5.3%
Operating income growth (1Y) 50.2% 577.0% -276.0%
Operating income CAGR (3Y) 42.5% – -317.4%
Net income growth (1Y) 25.1% 55.3% –
Net income CAGR (3Y) 27.5% – –
EPS growth (1Y) 28.7% 62.2% -272.6%
EPS CAGR (3Y) 30.2% – -309.2%
Operating cash flow growth (1Y) -30.9% – –
Operating cash flow CAGR (3Y) 33.8% – –
Free cash flow growth (1Y) -29.0% – –
Free cash flow CAGR (3Y) 33.7% – –

Profitability

14 metrics
MetricSMWBNIQMSTR
Gross margin 79.8% 55.7% –
EBITDA margin -0.8% 18.2% –
Operating margin -3.7% 3.1% –
Pretax margin -5.9% -2.4% –
Net margin -7.4% -6.1% –
FCF margin 5.2% – –
Operating cash flow margin 4.8% – –
Return on equity -108.3% -21.5% –
Return on assets -8.8% -3.8% –
Return on invested capital – 2.8% –
Return on capital employed -19.5% 2.6% –
Asset turnover 1.1x 0.6x 0.0x
Cash conversion (OCF / net income) -0.7x – –
Stock comp / revenue 6.2% – –

Financial Health

11 metrics
MetricSMWBNIQMSTR
Debt / assets – 52.5% –
Debt / equity – 3.1x –
Net debt / EBITDA – 4.0x –
Debt / FCF – – –
Liabilities / assets 91.9% 83.0% 11.2%
Equity / assets 8.1% 17.0% 71.9%
Interest coverage – – –
Current ratio 0.8x 1.1x 4.0x
Quick ratio 0.6x 1.0x –
Cash ratio 0.3x 0.3x –
Altman Z-score 0.48 0.90 –

Shareholder Returns

7 metrics
MetricSMWBNIQMSTR
Dividend yield – – –
Net buyback yield -0.3% – –
Shareholder yield -0.3% 0.0% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSMWBNIQMSTR
Forward P/E 40.8xFY2026 18.4xFY2026 –
EPS, next fiscal year $0.22FY2026 $1.11FY2026 $-18.79FY2026
EPS growth, next FY +266.7%FY2026 +382.6%FY2026 –
EPS growth, the year after +36.4% +19.8% –
Revenue, next fiscal year $332.14MFY2026 $4.21BFY2026 $465.93MFY2026
Revenue growth, next FY +17.5%FY2026 +0.2%FY2026 -2.4%FY2026
Revenue growth, the year after +0.8% +18.6% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSMWBNIQMSTR
Held by institutions 45.9% 84.4% 59.5%
Institutions holding 68 162 851
Change in shares held, QoQ -7.8% +4.0% +9.6%
Institutions buying 36 101 474
Institutions selling 18 51 264
Buyers to sellers 2.00 1.98 1.80

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SMWBNIQMSTR
SMWB 1.00 0.12 0.23
NIQ 0.12 1.00 0.04
MSTR 0.23 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SMWB, NIQ and MSTR?

Strategy (MSTR) is the largest by market capitalisation: Similarweb (SMWB) $740.45M, NIQ Global Intelligence (NIQ) $5.88B, Strategy (MSTR) $45.95B.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: Similarweb (SMWB) +10.2%, NIQ Global Intelligence (NIQ) +7.5%, Strategy (MSTR) +4.2%.

Which company is more profitable?

NIQ Global Intelligence (NIQ) has the highest net margin (Similarweb (SMWB) -7.4%, NIQ Global Intelligence (NIQ) -6.1%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Similarweb (SMWB) +6.4%, NIQ Global Intelligence (NIQ) +59.5%, Strategy (MSTR) -48.6%. Over five years, Strategy (MSTR) compounded fastest (Similarweb (SMWB) -14.1%/yr, Strategy (MSTR) +14.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (Similarweb (SMWB) 80.9%, NIQ Global Intelligence (NIQ) 67.0%, Strategy (MSTR) 81.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SMWB, NIQ and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.