SMWB vs NIQ vs MSTR Stock Comparison

Similarweb, NIQ Global Intelligence and Strategy Prices as of Nov 4, 2026 Peers: Industry group
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SMWB Similarweb Ltd.
$8.77 +8.4% 1M +5.7% 1Y
Market cap
$762.66M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
2 wins
MSTR Strategy Inc
$142.54 -13.3% 1M -42.3% 1Y
Market cap
$57.35B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

10 decided of 12

NIQ Global Intelligence leads on 5 of the 12 questions below (NIQ Global Intelligence 5, Strategy 3, Similarweb 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSMWBNIQMSTRLeader
Larger companyMarket capitalisation $762.66M $5.97B $57.35B MSTR
Cheaper on earningsLower P/E, profitable companies only -34.2x -17.0x -3.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 39.9x 18.2x — NIQ
Faster revenue growthRevenue growth, trailing twelve months +10.2% +8.9% +4.2% SMWB
More profitableNet margin, trailing twelve months -7.4% -8.0% -3,008.3% SMWB
Better return on capitalReturn on invested capital — 1.8% -27.6% NIQ
Less leveragedLower net debt / EBITDA — 4.1x 0.0x MSTR
Higher dividend yieldTrailing dividend yield — 0.00% — –
Better 1-year returnPrice return, last 12 months +5.7% +65.3% -42.3% NIQ
Better 5-year returnAnnualised price return, 5 years -15.1%/yr — +12.3%/yr MSTR
Less volatileAnnualised volatility, 1 year 80.6% 67.0% 80.9% NIQ
Higher overall scoreMean of the five percentile scores vs peers 35/100 57/100 25/100 NIQ

Percentile Scorecard

SMWBNIQMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSMWBNIQMSTR
Valuation 29 #71 of 99 72 #28 of 99 12 #87 of 99
Growth 61 #39 of 98 86 #15 of 98 9 #89 of 98
Profitability 42 #56 of 96 48 #50 of 96 11 #86 of 96
Financial Health 22 #87 of 111 20 #89 of 111 88 #14 of 111
Shareholder Returns 21 #53 of 67 – 3 #65 of 67
Overall 35 57 25
  • SMWB ranked among 113 companies in Business Applications
  • NIQ ranked among 113 companies in Business Applications
  • MSTR ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSMWBNIQMSTRSPY
1 month +8.4%+17.1%-13.3% -1.0%
3 months +17.9%+73.7%+44.9% -0.4%
6 months +185.7%+93.4%-23.7% +4.5%
Year to date +17.1%+22.8%-6.2% +12.4%
1 year +5.7%+65.3%-42.3% +13.6%
3 years +72.3%—+214.0% +76.4%
3 years, per year +19.9%—+46.5% +20.8%
5 years -55.8%—+78.7% +63.7%
5 years, per year -15.1%—+12.3% +10.4%
10 years ——+649.4% +267.7%
10 years, per year ——+22.3% +13.9%

Risk

MeasureSMWBNIQMSTRSPY
Volatility, 1Y 80.6%67.0%80.9% 12.8%
Downside volatility, 1Y 89.0%62.9%74.6% 12.7%
Beta vs S&P 500, 1Y 1.730.483.12 1.00
Return / volatility, 1Y 0.070.98-0.52 1.06
Max drawdown, 5Y -88.3%-59.6%-84.1% -25.4%
From 52-week high -5.4%-0.7%-44.1% -1.6%
52-week high $9.27$20.40$255.00 $779.14
52-week low $2.33$7.97$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSMWBNIQMSTR
P/E now vs peer median -34.2xmedian 25.3x -17.0xmedian 25.3x -3.8xmedian 25.3x
P/S now vs peer median 2.6xmedian 2.8x 1.4xmedian 2.8x 115.8xmedian 2.8x
EV/EBITDA now vs peer median -299.6xmedian 16.5x 12.0xmedian 16.5x -3.0xmedian 16.5x
P/FCF now vs peer median 49.4xmedian 16.1x 11.8xmedian 16.1x -5,154xmedian 16.1x
P/B now vs peer median 33.5xmedian 2.8x 5.2xmedian 2.8x 1.0xmedian 2.8x
PEG now vs peer median -1.13median 0.84 —median 0.84 0.01median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSMWBNIQMSTR
Revenue $295.61M $4.39B $495.08M
Gross profit $235.99M $2.43B $335.84M
Operating income -$11.06M $85.40M -$19.34B
Net income -$21.78M -$350.00M -$13.67B
Free cash flow $15.44M $506.40M -$11.13M
R&D $73.83M – $94.59M
EPS (diluted) $-0.26 $-1.19 $-34.79
Cash & equivalents $73.90M $416.60M $2.50B
Total debt – $3.55B $6.72B
Shares (diluted) 84.82M 295.06M 428.05M
Enterprise value $485.61M $4.47B $44.49B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSMWBNIQMSTR
P/E -34.2x -17.0x -3.8x
P/FCF 49.4x 11.8x -5,154x
P/Operating cash flow 53.8x 11.1x -7,790x
P/S 2.6x 1.4x 115.8x
P/B 33.5x 5.2x 1.0x
P/Tangible book 33.5x -6.9x -3.7x
EV/EBITDA -299.6x 12.0x -3.0x
EV/EBIT -62.3x 106.6x -3.0x
EV/Revenue 2.3x 2.1x 117.5x
EV/FCF 44.6x 18.0x -5,227x
EV/Operating cash flow 48.6x 16.9x -7,900x
PEG (3Y EPS CAGR) -1.13 – 0.01

Growth

14 metrics
MetricSMWBNIQMSTR
Revenue growth (1Y) 10.2% 8.9% 4.2%
Revenue CAGR (3Y) 12.5% – -0.6%
Gross profit growth (1Y) 12.1% 7.6% 0.8%
Gross profit CAGR (3Y) 14.6% – -5.3%
Operating income growth (1Y) 50.2% 481.0% -276.0%
Operating income CAGR (3Y) 42.5% – -317.4%
Net income growth (1Y) 25.1% 31.1% -272.6%
Net income CAGR (3Y) 27.5% – -435.2%
EPS growth (1Y) 28.7% 42.8% -242.2%
EPS CAGR (3Y) 30.2% – -284.4%
Operating cash flow growth (1Y) -30.9% 1,467% 88.3%
Operating cash flow CAGR (3Y) 33.8% – -3.3%
Free cash flow growth (1Y) -29.0% 12,760% 84.3%
Free cash flow CAGR (3Y) 32.7% – -4.0%

Profitability

14 metrics
MetricSMWBNIQMSTR
Gross margin 79.8% 55.4% 67.8%
EBITDA margin -0.8% 17.2% -3,893%
Operating margin -3.7% 1.9% -3,906%
Pretax margin -5.9% -4.4% -3,879%
Net margin -7.4% -8.0% -3,008%
FCF margin 5.2% 11.5% -2.2%
Operating cash flow margin 4.8% 12.2% -1.5%
Return on equity -108.3% -29.8% -31.7%
Return on assets -8.8% -5.1% -21.1%
Return on invested capital – 1.8% -27.6%
Return on capital employed -19.5% 1.6% -30.5%
Asset turnover 1.1x 0.6x 0.0x
Cash conversion (OCF / net income) -0.7x -1.5x 0.0x
Stock comp / revenue 6.2% 1.8% 10.3%

Financial Health

11 metrics
MetricSMWBNIQMSTR
Debt / assets – 52.5% 8.7%
Debt / equity – 3.1x 0.1x
Net debt / EBITDA – 4.1x 0.0x
Debt / FCF – 7.0x -603.5x
Liabilities / assets 91.9% 83.0% 28.1%
Equity / assets 8.1% 17.0% 71.9%
Interest coverage – – –
Current ratio 0.8x 1.1x 4.0x
Quick ratio 0.6x 1.0x 4.0x
Cash ratio 0.3x 0.3x 3.9x
Altman Z-score 0.44 0.87 0.91

Shareholder Returns

7 metrics
MetricSMWBNIQMSTR
Dividend yield – – –
Net buyback yield -0.3% – -46.7%
Shareholder yield -0.3% 0.0% -46.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSMWBNIQMSTR
Forward P/E 39.9xFY2026 18.2xFY2026 –
EPS, next fiscal year $0.22FY2026 $1.11FY2026 $-18.79FY2026
EPS growth, next FY +266.7%FY2026 +382.6%FY2026 –
EPS growth, the year after +36.4% +19.8% –
Revenue, next fiscal year $332.14MFY2026 $4.21BFY2026 $465.93MFY2026
Revenue growth, next FY +17.5%FY2026 +0.2%FY2026 -2.4%FY2026
Revenue growth, the year after +0.8% +18.6% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSMWBNIQMSTR
Held by institutions 45.9% 84.4% 59.5%
Institutions holding 68 162 854
Change in shares held, QoQ -7.8% +4.0% +9.6%
Institutions buying 36 101 474
Institutions selling 18 51 266
Buyers to sellers 2.00 1.98 1.78

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SMWBNIQMSTR
SMWB 1.00 0.12 0.22
NIQ 0.12 1.00 0.04
MSTR 0.22 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SMWB, NIQ and MSTR?

Strategy (MSTR) is the largest by market capitalisation: Similarweb (SMWB) $762.66M, NIQ Global Intelligence (NIQ) $5.97B, Strategy (MSTR) $57.35B.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: Similarweb (SMWB) +10.2%, NIQ Global Intelligence (NIQ) +8.9%, Strategy (MSTR) +4.2%.

Which company is more profitable?

Similarweb (SMWB) has the highest net margin (Similarweb (SMWB) -7.4%, NIQ Global Intelligence (NIQ) -8.0%, Strategy (MSTR) -3,008.3%). On return on invested capital, NIQ Global Intelligence (NIQ) leads (NIQ Global Intelligence (NIQ) 1.8%, Strategy (MSTR) -27.6%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Similarweb (SMWB) +5.7%, NIQ Global Intelligence (NIQ) +65.3%, Strategy (MSTR) -42.3%. Over five years, Strategy (MSTR) compounded fastest (Similarweb (SMWB) -15.1%/yr, Strategy (MSTR) +12.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (Similarweb (SMWB) 80.6%, NIQ Global Intelligence (NIQ) 67.0%, Strategy (MSTR) 80.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, SMWB, NIQ and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.