SMWB vs CRM Stock Comparison

Similarweb and Salesforce Prices as of Oct 26, 2026 Peers: Industry group
SMWB Similarweb Ltd.
$8.93 +17.0% 1M +1.4% 1Y
Market cap
$776.57M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$203.76B
P/E
21.0x
Revenue (TTM)
$43.94B
Div. yield
0.70%
CRM and Sales Software Technology
7 wins

Head to Head

8 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionSMWBCRMLeader
Larger companyMarket capitalisation $776.57M $203.76B CRM
Cheaper on earningsLower P/E, profitable companies only -34.8x 21.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 40.6x 14.0x CRM
Faster revenue growthRevenue growth, trailing twelve months +10.2% +11.2% CRM
More profitableNet margin, trailing twelve months -7.4% 22.0% CRM
Better return on capitalReturn on invested capital — 9.0% –
Less leveragedLower net debt / EBITDA — 1.9x –
Higher dividend yieldTrailing dividend yield — 0.70% –
Better 1-year returnPrice return, last 12 months +1.4% -2.8% SMWB
Better 5-year returnAnnualised price return, 5 years -13.9%/yr -3.5%/yr CRM
Less volatileAnnualised volatility, 1 year 81.3% 46.8% CRM
Higher overall scoreMean of the five percentile scores vs peers 61/100 84/100 CRM

Percentile Scorecard

SMWBCRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisSMWBCRM
Valuation 63 #16 of 41 83 #8 of 41
Growth 70 #12 of 38 87 #6 of 38
Profitability 66 #13 of 36 91 #4 of 36
Financial Health 47 #26 of 48 57 #21 of 48
Shareholder Returns 62 #6 of 14 100 #1 of 14
Overall 61 84
  • SMWB ranked among 51 companies in Business Applications
  • CRM ranked among 51 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodSMWBCRMSPY
1 month +17.0%+5.8% -0.8%
3 months +30.7%+42.7% +3.5%
6 months +232.0%+37.4% +7.0%
Year to date +19.2%-6.5% +12.2%
1 year +1.4%-2.8% +13.0%
3 years +75.4%+26.0% +86.3%
3 years, per year +20.6%+8.0% +23.1%
5 years -52.8%-16.1% +68.6%
5 years, per year -13.9%-3.5% +11.0%
10 years —+230.3% +258.0%
10 years, per year —+12.7% +13.6%

Risk

MeasureSMWBCRMSPY
Volatility, 1Y 81.3%46.8% 12.7%
Downside volatility, 1Y 89.3%41.6% 12.7%
Beta vs S&P 500, 1Y 1.790.40 1.00
Return / volatility, 1Y 0.02-0.06 1.02
Max drawdown, 5Y -88.4%-59.2% -25.4%
From 52-week high -3.7%-7.0% -1.8%
52-week high $9.27$266.23 $779.14
52-week low $2.33$150.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleSMWBCRM
P/E now vs peer median -34.8xmedian 20.8x 21.0xmedian 20.8x
P/S now vs peer median 2.6xmedian 2.5x 4.6xmedian 2.5x
EV/EBITDA now vs peer median -305.6xmedian 21.3x 15.5xmedian 21.3x
P/FCF now vs peer median 50.3xmedian 25.2x 13.4xmedian 25.2x
P/B now vs peer median 34.1xmedian 2.1x 5.3xmedian 2.1x
PEG now vs peer median -1.15median 2.04 0.22median 2.04

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsSMWBCRM
Revenue $295.61M $43.94B
Gross profit $235.99M $33.96B
Operating income -$11.06M $8.74B
Net income -$21.78M $9.66B
Free cash flow $15.44M $15.15B
R&D $73.83M $6.37B
EPS (diluted) $-0.26 $11.77
Cash & equivalents $73.90M $8.31B
Total debt – $39.29B
Shares (diluted) 84.82M 821.00M
Enterprise value $499.53M $159.63B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricSMWBCRM
P/E -34.8x 21.0x
P/FCF 50.3x 13.4x
P/Operating cash flow 54.8x 12.9x
P/S 2.6x 4.6x
P/B 34.1x 5.3x
P/Tangible book 34.1x 6.3x
EV/EBITDA -305.6x 15.5x
EV/EBIT -63.5x 26.5x
EV/Revenue 2.4x 5.3x
EV/FCF 45.5x 15.3x
EV/Operating cash flow 49.6x 14.7x
PEG (3Y EPS CAGR) -1.15 0.22

Growth

14 metrics
MetricSMWBCRM
Revenue growth (1Y) 10.2% 11.2%
Revenue CAGR (3Y) 12.5% 9.9%
Gross profit growth (1Y) 12.1% 10.7%
Gross profit CAGR (3Y) 14.6% 11.3%
Operating income growth (1Y) 50.2% 9.4%
Operating income CAGR (3Y) 42.5% 47.8%
Net income growth (1Y) 25.1% 45.0%
Net income CAGR (3Y) 27.5% 82.9%
EPS growth (1Y) 28.7% 69.9%
EPS CAGR (3Y) 30.2% 94.5%
Operating cash flow growth (1Y) -30.9% 19.6%
Operating cash flow CAGR (3Y) 33.8% 23.3%
Free cash flow growth (1Y) -29.0% 21.3%
Free cash flow CAGR (3Y) 33.7% 26.1%

Profitability

14 metrics
MetricSMWBCRM
Gross margin 79.8% 77.3%
EBITDA margin -0.8% 34.0%
Operating margin -3.7% 19.9%
Pretax margin -5.9% 28.2%
Net margin -7.4% 22.0%
FCF margin 5.2% 34.5%
Operating cash flow margin 4.8% 35.8%
Return on equity -108.3% 26.7%
Return on assets -8.8% 8.9%
Return on invested capital – 9.0%
Return on capital employed -19.5% 10.7%
Asset turnover 1.1x 0.4x
Cash conversion (OCF / net income) -0.7x 1.6x
Stock comp / revenue 6.2% 8.3%

Financial Health

11 metrics
MetricSMWBCRM
Debt / assets – 35.8%
Debt / equity – 1.0x
Net debt / EBITDA – 1.9x
Debt / FCF – 2.6x
Liabilities / assets 91.9% 65.0%
Equity / assets 8.1% 35.0%
Interest coverage – 9.4x
Current ratio 0.8x 0.8x
Quick ratio 0.6x 0.7x
Cash ratio 0.3x 0.4x
Altman Z-score 0.47 2.68

Shareholder Returns

7 metrics
MetricSMWBCRM
Dividend yield – 0.7%
Net buyback yield -0.3% 16.8%
Shareholder yield -0.3% 17.5%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusSMWBCRM
Forward P/E 40.6xFY2026 14.0xFY2026
EPS, next fiscal year $0.22FY2026 $17.65FY2026
EPS growth, next FY +266.7%FY2026 +41.0%FY2026
EPS growth, the year after +36.4% -5.3%
Revenue, next fiscal year $332.14MFY2026 $43.89BFY2026
Revenue growth, next FY +17.5%FY2026 +5.7%FY2026
Revenue growth, the year after +0.8% +11.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersSMWBCRM
Held by institutions 45.9% 80.7%
Institutions holding 68 2,471
Change in shares held, QoQ -7.8% -4.8%
Institutions buying 36 1,003
Institutions selling 18 1,270
Buyers to sellers 2.00 0.79

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

SMWBCRM
SMWB 1.00 0.27
CRM 0.27 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, SMWB and CRM?

Salesforce (CRM) is the largest by market capitalisation: Similarweb (SMWB) $776.57M, Salesforce (CRM) $203.76B.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Similarweb (SMWB) +10.2%, Salesforce (CRM) +11.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Similarweb (SMWB) -7.4%, Salesforce (CRM) 22.0%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Similarweb (SMWB) +1.4%, Salesforce (CRM) -2.8%. Over five years, Salesforce (CRM) compounded fastest (Similarweb (SMWB) -13.9%/yr, Salesforce (CRM) -3.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.70%. Similarweb (SMWB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Similarweb (SMWB) 81.3%, Salesforce (CRM) 46.8%). Volatility measures how widely the price swings, not the risk of the business.

Do SMWB and CRM move together?

Their daily returns over the past year have a correlation of 0.27, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, SMWB and CRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.