REBN vs CMG vs MCD Stock Comparison

Reborn Coffee, Chipotle Mexican Grill and Mcdonalds Prices as of Oct 27, 2026 Peers: Industry group
REBN Reborn Coffee, Inc.
$1.73 +39.5% 1M -22.1% 1Y
Market cap
$14.46M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
CMG Chipotle Mexican Grill Inc
$27.98 -10.7% 1M -31.9% 1Y
Market cap
$37.14B
P/E
26.2x
Revenue (TTM)
$12.42B
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
1 win
MCD Mcdonalds Corp
$249.47 +5.5% 1M -19.5% 1Y
Market cap
$178.54B
P/E
20.3x
Revenue (TTM)
$27.70B
Div. yield
0.03%
Quick-Service Restaurants Consumer Discretionary
7 wins

Head to Head

11 decided of 12

Mcdonalds leads on 7 of the 12 questions below (Mcdonalds 7, Reborn Coffee 3, Chipotle Mexican Grill 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionREBNCMGMCDLeader
Larger companyMarket capitalisation $14.46M $37.14B $178.54B MCD
Cheaper on earningsLower P/E, profitable companies only -1.5x 26.2x 20.3x MCD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.8x 26.1x 18.8x REBN
Faster revenue growthRevenue growth, trailing twelve months +93.8% +7.3% +6.3% REBN
More profitableNet margin, trailing twelve months -75.1% 11.4% 31.7% MCD
Better return on capitalReturn on invested capital -82.9% — 25.9% MCD
Less leveragedLower net debt / EBITDA -0.8x — 2.6x REBN
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.03% –
Better 1-year returnPrice return, last 12 months -22.1% -31.9% -19.5% MCD
Better 5-year returnAnnualised price return, 5 years — -4.7%/yr +0.3%/yr MCD
Less volatileAnnualised volatility, 1 year 108.3% 44.8% 19.9% MCD
Higher overall scoreMean of the five percentile scores vs peers 21/100 64/100 50/100 CMG

Percentile Scorecard

REBNCMGMCD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisREBNCMGMCD
Valuation 0 #50 of 50 25 #38 of 50 18 #41 of 50
Growth 78 #11 of 47 41 #28 of 47 39 #29 of 47
Profitability 0 #46 of 46 91 #5 of 46 100 #1 of 46
Financial Health 6 #48 of 51 64 #19 of 51 44 #29 of 51
Shareholder Returns – 100 #1 of 33 47 #18 of 33
Overall 21 64 50
  • REBN ranked among 53 companies in Restaurants
  • CMG ranked among 53 companies in Restaurants
  • MCD ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodREBNCMGMCDSPY
1 month +39.5%-10.7%+5.5% -0.2%
3 months +40.7%-16.5%-8.6% +3.9%
6 months -31.1%-14.9%-14.7% +8.2%
Year to date +16.1%-24.4%-18.4% +12.9%
1 year -22.1%-31.9%-19.5% +12.3%
3 years -44.6%-25.9%-2.5% +87.4%
3 years, per year -17.9%-9.5%-0.8% +23.3%
5 years —-21.3%+1.6% +67.9%
5 years, per year —-4.7%+0.3% +10.9%
10 years —+279.6%+122.6% +261.1%
10 years, per year —+14.3%+8.3% +13.7%

Risk

MeasureREBNCMGMCDSPY
Volatility, 1Y 108.3%44.8%19.9% 12.7%
Downside volatility, 1Y 103.8%50.3%20.4% 12.7%
Beta vs S&P 500, 1Y 1.910.61-0.01 1.00
Return / volatility, 1Y -0.20-0.71-0.98 0.97
Max drawdown, 5Y -98.2%-59.9%-32.3% -25.4%
From 52-week high -39.5%-31.9%-26.9% -1.2%
52-week high $2.86$41.06$341.06 $779.14
52-week low $0.70$27.51$230.86 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleREBNCMGMCD
P/E now vs peer median -1.5xmedian 20.6x 25.2xmedian 20.6x 20.1xmedian 20.6x
P/S now vs peer median 1.2xmedian 1.2x 2.8xmedian 1.2x 6.4xmedian 1.2x
EV/EBITDA now vs peer median -3.6xmedian 13.3x 15.8xmedian 13.3x 14.3xmedian 13.3x
P/FCF now vs peer median —median 17.3x 22.6xmedian 17.3x 23.9xmedian 17.3x
P/B now vs peer median 20.3xmedian 3.1x 16.1xmedian 3.1x -172.6xmedian 3.1x
PEG now vs peer median -0.06median 1.07 2.21median 1.07 4.68median 1.07

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsREBNCMGMCD
Revenue $12.72M $12.42B $27.70B
Gross profit $5.97M – $24.86B
Operating income -$5.67M $1.82B $12.80B
Net income -$9.66M $1.42B $8.79B
Free cash flow – $1.57B $7.39B
EPS (diluted) $-1.16 $1.11 $12.36
Cash & equivalents $309.88K $228.20M $822.00M
Total debt $11.15M – $162.65B
Shares (diluted) 8.21M 1.28B 711.10M
Enterprise value $11.43M $33.12B $173.36B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricREBNCMGMCD
P/E -1.5x 25.2x 20.1x
P/FCF – 22.6x 23.9x
P/Operating cash flow – 15.2x 15.6x
P/S 1.2x 2.8x 6.4x
P/B 20.3x 16.1x -172.6x
P/Tangible book 20.3x 16.1x -172.6x
EV/EBITDA -3.6x 15.8x 14.3x
EV/EBIT -3.4x 19.1x 16.8x
EV/Revenue 1.5x 2.8x 7.8x
EV/FCF – 22.1x 29.2x
EV/Operating cash flow – 14.9x 19.0x
PEG (3Y EPS CAGR) -0.06 2.21 4.68

Growth

14 metrics
MetricREBNCMGMCD
Revenue growth (1Y) 93.8% 7.3% 6.3%
Revenue CAGR (3Y) 43.1% 10.2% 4.6%
Gross profit growth (1Y) – – 5.3%
Gross profit CAGR (3Y) 11.4% – 4.8%
Operating income growth (1Y) 33.4% -5.6% 7.3%
Operating income CAGR (3Y) -10.6% 8.3% 5.2%
Net income growth (1Y) 3.7% -7.9% 4.7%
Net income CAGR (3Y) -30.9% 8.4% 3.2%
EPS growth (1Y) 46.2% -2.8% 5.7%
EPS CAGR (3Y) 23.5% 11.4% 4.3%
Operating cash flow growth (1Y) – 11.3% 15.8%
Operating cash flow CAGR (3Y) – 9.1% 9.1%
Free cash flow growth (1Y) – 7.0% 18.0%
Free cash flow CAGR (3Y) – 7.8% 8.3%

Profitability

14 metrics
MetricREBNCMGMCD
Gross margin 46.9% – 89.7%
EBITDA margin -42.2% 17.7% 54.4%
Operating margin -44.6% 14.7% 46.2%
Pretax margin -72.8% 15.0% 40.4%
Net margin -75.1% 11.4% 31.7%
FCF margin – 12.6% 26.7%
Operating cash flow margin – 18.7% 40.9%
Return on equity -354.1% 61.6% –
Return on assets -76.3% 16.1% 14.6%
Return on invested capital -82.9% – 25.9%
Return on capital employed -176.6% 24.2% 22.9%
Asset turnover 1.0x 1.4x 0.5x
Cash conversion (OCF / net income) – 1.6x 1.3x
Stock comp / revenue – 0.8% 0.6%

Financial Health

11 metrics
MetricREBNCMGMCD
Debt / assets 38.8% – 66.5%
Debt / equity 6.2x – -39.0x
Net debt / EBITDA -0.8x – 2.6x
Debt / FCF – – 5.4x
Liabilities / assets 93.8% 75.2% 101.7%
Equity / assets 6.2% 24.8% -1.7%
Interest coverage -314.7x – 7.9x
Current ratio 0.7x 0.7x 1.1x
Quick ratio 0.5x 0.6x 0.8x
Cash ratio 0.0x 0.5x 0.2x
Altman Z-score -4.20 5.21 4.59

Shareholder Returns

7 metrics
MetricREBNCMGMCD
Dividend yield – – 3.0%
Net buyback yield – 7.9% 1.2%
Shareholder yield – 7.9% 4.2%
Payout ratio (earnings) – – 59.5%
Payout ratio (FCF) – – 70.8%
Dividend growth (1Y) – – 4.6%
Dividend CAGR (3Y) – – 6.3%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusREBNCMGMCD
Forward P/E 0.8xFY2026 26.1xFY2026 18.8xFY2026
EPS, next fiscal year $2.07FY2026 $1.07FY2026 $13.24FY2026
EPS growth, next FY – -8.5%FY2026 +8.5%FY2026
EPS growth, the year after -72.0% +19.6% +6.8%
Revenue, next fiscal year $35.97MFY2026 $13.54BFY2026 $29.23BFY2026
Revenue growth, next FY +344.4%FY2026 +13.5%FY2026 +8.7%FY2026
Revenue growth, the year after +9.0% +9.7% -4.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersREBNCMGMCD
Held by institutions – 89.5% 74.2%
Institutions holding – 1,197 3,475
Change in shares held, QoQ – +0.3% +0.4%
Institutions buying – 510 1,535
Institutions selling – 527 1,486
Buyers to sellers – 0.97 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

REBNCMGMCD
REBN 1.00 0.19 -0.02
CMG 0.19 1.00 0.26
MCD -0.02 0.26 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, REBN, CMG and MCD?

Mcdonalds (MCD) is the largest by market capitalisation: Reborn Coffee (REBN) $14.46M, Chipotle Mexican Grill (CMG) $37.14B, Mcdonalds (MCD) $178.54B.

Which stock is cheaper, REBN, CMG and MCD?

Mcdonalds (MCD) trades on the lowest price-to-earnings ratio (Reborn Coffee (REBN) -1.5x, Chipotle Mexican Grill (CMG) 26.2x, Mcdonalds (MCD) 20.3x). On next year's consensus earnings, Reborn Coffee (REBN) is cheapest (Reborn Coffee (REBN) 0.8x, Chipotle Mexican Grill (CMG) 26.1x, Mcdonalds (MCD) 18.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Reborn Coffee (REBN) +93.8%, Chipotle Mexican Grill (CMG) +7.3%, Mcdonalds (MCD) +6.3%.

Which company is more profitable?

Mcdonalds (MCD) has the highest net margin (Reborn Coffee (REBN) -75.1%, Chipotle Mexican Grill (CMG) 11.4%, Mcdonalds (MCD) 31.7%). On return on invested capital, Mcdonalds (MCD) leads (Reborn Coffee (REBN) -82.9%, Mcdonalds (MCD) 25.9%).

Which stock has performed better?

Over the past year Mcdonalds (MCD) returned the most: Reborn Coffee (REBN) -22.1%, Chipotle Mexican Grill (CMG) -31.9%, Mcdonalds (MCD) -19.5%. Over five years, Mcdonalds (MCD) compounded fastest (Chipotle Mexican Grill (CMG) -4.7%/yr, Mcdonalds (MCD) +0.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Reborn Coffee (REBN) 0.00%, Chipotle Mexican Grill (CMG) 0.00%, Mcdonalds (MCD) 0.03%. Reborn Coffee (REBN) and Chipotle Mexican Grill (CMG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Mcdonalds (MCD) has been the steadiest (Reborn Coffee (REBN) 108.3%, Chipotle Mexican Grill (CMG) 44.8%, Mcdonalds (MCD) 19.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, REBN, CMG and MCD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Mcdonalds (MCD) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.