REBN vs SBUX Stock Comparison

Reborn Coffee and Starbucks Prices as of Oct 27, 2026 Peers: Industry group
REBN Reborn Coffee, Inc.
$1.73 +39.5% 1M -22.1% 1Y
Market cap
$14.91M
P/E
–
Revenue (TTM)
$12.72M
Div. yield
–
Quick-Service Restaurants Consumer Discretionary
3 wins
SBUX Starbucks Corp
$103.04 +8.6% 1M +18.1% 1Y
Market cap
$117.47B
P/E
59.2x
Revenue (TTM)
$38.34B
Div. yield
2.41%
Quick-Service Restaurants Consumer Discretionary
6 wins

Head to Head

9 decided of 12

Starbucks leads on 6 of the 12 questions below (Starbucks 6, Reborn Coffee 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionREBNSBUXLeader
Larger companyMarket capitalisation $14.91M $117.47B SBUX
Cheaper on earningsLower P/E, profitable companies only -1.5x 59.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 0.8x 41.9x REBN
Faster revenue growthRevenue growth, trailing twelve months +93.8% +4.5% REBN
More profitableNet margin, trailing twelve months -75.1% 5.2% SBUX
Better return on capitalReturn on invested capital -82.9% 31.4% SBUX
Less leveragedLower net debt / EBITDA -0.8x 2.1x REBN
Higher dividend yieldTrailing dividend yield — 2.41% –
Better 1-year returnPrice return, last 12 months -22.1% +18.1% SBUX
Better 5-year returnAnnualised price return, 5 years — -1.9%/yr –
Less volatileAnnualised volatility, 1 year 108.3% 27.6% SBUX
Higher overall scoreMean of the five percentile scores vs peers 21/100 34/100 SBUX

Percentile Scorecard

REBNSBUX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisREBNSBUX
Valuation 0 #50 of 50 6 #47 of 50
Growth 78 #11 of 47 17 #39 of 47
Profitability 0 #46 of 46 69 #15 of 46
Financial Health 6 #48 of 51 42 #30 of 51
Shareholder Returns – 34 #22 of 33
Overall 21 34
  • REBN ranked among 53 companies in Restaurants
  • SBUX ranked among 53 companies in Restaurants

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodREBNSBUXSPY
1 month +39.5%+8.6% -0.2%
3 months +40.7%-0.1% +3.9%
6 months -31.1%+5.9% +8.2%
Year to date +16.1%+22.4% +12.9%
1 year -22.1%+18.1% +12.3%
3 years -44.6%+12.0% +87.4%
3 years, per year -17.9%+3.8% +23.3%
5 years —-9.0% +67.9%
5 years, per year —-1.9% +10.9%
10 years —+92.3% +261.1%
10 years, per year —+6.8% +13.7%

Risk

MeasureREBNSBUXSPY
Volatility, 1Y 108.3%27.6% 12.7%
Downside volatility, 1Y 103.8%25.0% 12.7%
Beta vs S&P 500, 1Y 1.910.53 1.00
Return / volatility, 1Y -0.200.66 0.97
Max drawdown, 5Y -98.2%-40.2% -25.4%
From 52-week high -39.5%-5.1% -1.2%
52-week high $2.86$108.55 $779.14
52-week low $0.70$79.60 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleREBNSBUX
P/E now vs peer median -1.5xmedian 20.6x 59.2xmedian 20.6x
P/S now vs peer median 1.2xmedian 1.2x 3.1xmedian 1.2x
EV/EBITDA now vs peer median -3.6xmedian 13.3x 27.4xmedian 13.3x
P/FCF now vs peer median —median 17.3x 32.3xmedian 17.3x
P/B now vs peer median 20.3xmedian 3.1x -15.3xmedian 3.1x
PEG now vs peer median -0.06median 1.07 -3.08median 1.07

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsREBNSBUX
Revenue $12.72M $38.34B
Gross profit $5.97M –
Operating income -$5.67M $2.98B
Net income -$9.66M $1.98B
Free cash flow – $3.64B
EPS (diluted) $-1.16 $1.73
Cash & equivalents $309.88K $3.45B
Total debt $11.15M $13.28B
Shares (diluted) 8.21M 1.14B
Enterprise value $12.26M $105.10B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricREBNSBUX
P/E -1.5x 59.2x
P/FCF – 32.3x
P/Operating cash flow – 23.6x
P/S 1.2x 3.1x
P/B 20.3x -15.3x
P/Tangible book 20.3x -15.0x
EV/EBITDA -3.6x 27.4x
EV/EBIT -3.4x 42.7x
EV/Revenue 1.5x 3.3x
EV/FCF – 34.9x
EV/Operating cash flow – 25.5x
PEG (3Y EPS CAGR) -0.06 -3.08

Growth

14 metrics
MetricREBNSBUX
Revenue growth (1Y) 93.8% 4.5%
Revenue CAGR (3Y) 43.1% 3.1%
Gross profit growth (1Y) – –
Gross profit CAGR (3Y) 11.4% –
Operating income growth (1Y) 33.4% -24.9%
Operating income CAGR (3Y) -10.6% -17.8%
Net income growth (1Y) 3.7% -24.7%
Net income CAGR (3Y) -30.9% -19.4%
EPS growth (1Y) 46.2% -24.9%
EPS CAGR (3Y) 23.5% -19.2%
Operating cash flow growth (1Y) – 1.7%
Operating cash flow CAGR (3Y) – -1.2%
Free cash flow growth (1Y) – 61.6%
Free cash flow CAGR (3Y) – 6.9%

Profitability

14 metrics
MetricREBNSBUX
Gross margin 46.9% –
EBITDA margin -42.2% 12.1%
Operating margin -44.6% 7.8%
Pretax margin -72.8% 8.0%
Net margin -75.1% 5.2%
FCF margin – 9.5%
Operating cash flow margin – 13.0%
Return on equity -354.1% –
Return on assets -76.3% 6.7%
Return on invested capital -82.9% 31.4%
Return on capital employed -176.6% 15.3%
Asset turnover 1.0x 1.3x
Cash conversion (OCF / net income) – 2.5x
Stock comp / revenue – 1.0%

Financial Health

11 metrics
MetricREBNSBUX
Debt / assets 38.8% 46.9%
Debt / equity 6.2x -1.7x
Net debt / EBITDA -0.8x 2.1x
Debt / FCF – 3.6x
Liabilities / assets 93.8% 127.1%
Equity / assets 6.2% -27.1%
Interest coverage -314.7x 5.4x
Current ratio 0.7x 0.8x
Quick ratio 0.5x 0.5x
Cash ratio 0.0x 0.4x
Altman Z-score -4.20 3.14

Shareholder Returns

7 metrics
MetricREBNSBUX
Dividend yield – 2.4%
Net buyback yield – -0.1%
Shareholder yield – 2.3%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusREBNSBUX
Forward P/E 0.8xFY2026 41.9xFY2026
EPS, next fiscal year $2.07FY2026 $2.46FY2026
EPS growth, next FY – +15.5%FY2026
EPS growth, the year after -72.0% +21.5%
Revenue, next fiscal year $35.97MFY2026 $35.66BFY2026
Revenue growth, next FY +344.4%FY2026 -4.1%FY2026
Revenue growth, the year after +9.0% +5.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersREBNSBUX
Held by institutions – 85.6%
Institutions holding – 2,400
Change in shares held, QoQ – +4.9%
Institutions buying – 1,097
Institutions selling – 991
Buyers to sellers – 1.11

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

REBNSBUX
REBN 1.00 0.11
SBUX 0.11 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, REBN and SBUX?

Starbucks (SBUX) is the largest by market capitalisation: Reborn Coffee (REBN) $14.91M, Starbucks (SBUX) $117.47B.

Which company is growing faster?

Reborn Coffee (REBN) grew revenue fastest over the trailing twelve months: Reborn Coffee (REBN) +93.8%, Starbucks (SBUX) +4.5%.

Which company is more profitable?

Starbucks (SBUX) has the highest net margin (Reborn Coffee (REBN) -75.1%, Starbucks (SBUX) 5.2%). On return on invested capital, Starbucks (SBUX) leads (Reborn Coffee (REBN) -82.9%, Starbucks (SBUX) 31.4%).

Which stock has performed better?

Over the past year Starbucks (SBUX) returned the most: Reborn Coffee (REBN) -22.1%, Starbucks (SBUX) +18.1%. Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Starbucks (SBUX) 2.41%. Reborn Coffee (REBN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Starbucks (SBUX) has been the steadiest (Reborn Coffee (REBN) 108.3%, Starbucks (SBUX) 27.6%). Volatility measures how widely the price swings, not the risk of the business.

Do REBN and SBUX move together?

Their daily returns over the past year have a correlation of 0.11, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, REBN and SBUX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Starbucks (SBUX) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.