NWL vs HELE vs COOK Stock Comparison

Newell Brands, Helen Of Troy and Traeger Prices as of Nov 2, 2026 Peers: Industry group
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NWL Newell Brands Inc.
$5.96 +10.4% 1M +75.3% 1Y
Market cap
$2.54B
P/E
–
Revenue (TTM)
$7.31B
Div. yield
4.70%
Home Appliances Consumer Discretionary
6 wins
HELE Helen Of Troy Ltd
$30.24 +13.1% 1M +62.3% 1Y
Market cap
$704.51M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
3 wins
COOK Traeger, Inc.
$52.09 -1.3% 1M +13.2% 1Y
Market cap
$145.75M
P/E
–
Revenue (TTM)
$484.98M
Div. yield
–
Home Appliances Consumer Discretionary
1 win

Head to Head

10 decided of 12

Newell Brands leads on 6 of the 12 questions below (Newell Brands 6, Helen Of Troy 3, Traeger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNWLHELECOOKLeader
Larger companyMarket capitalisation $2.54B $704.51M $145.75M NWL
Cheaper on earningsLower P/E, profitable companies only -7.8x -7.1x -1.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 8.3x 8.1x — HELE
Faster revenue growthRevenue growth, trailing twelve months +0.8% +0.3% -16.3% NWL
More profitableNet margin, trailing twelve months -4.4% -5.4% -23.2% NWL
Better return on capitalReturn on invested capital 1.0% 1.6% -16.6% HELE
Less leveragedLower net debt / EBITDA 11.9x 8.3x -6.9x COOK
Higher dividend yieldTrailing dividend yield 4.70% — — –
Better 1-year returnPrice return, last 12 months +75.3% +62.3% +13.2% NWL
Better 5-year returnAnnualised price return, 5 years -24.4%/yr -33.4%/yr -45.3%/yr NWL
Less volatileAnnualised volatility, 1 year 53.8% 54.0% 92.8% NWL
Higher overall scoreMean of the five percentile scores vs peers 35/100 41/100 40/100 HELE

Percentile Scorecard

NWLHELECOOK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNWLHELECOOK
Valuation 38 #26 of 41 75 #11 of 41 73 #12 of 41
Growth 28 #30 of 41 43 #24 of 41 33 #28 of 41
Profitability 24 #30 of 39 47 #21 of 39 21 #31 of 39
Financial Health 10 #39 of 43 24 #33 of 43 36 #28 of 43
Shareholder Returns 78 #7 of 28 19 #23 of 28 –
Overall 35 41 40
  • NWL ranked among 44 companies in Household Durables
  • HELE ranked among 44 companies in Household Durables
  • COOK ranked among 44 companies in Household Durables

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNWLHELECOOKSPY
1 month +10.4%+13.1%-1.3% -2.3%
3 months -6.3%+4.2%-22.4% -0.7%
6 months +29.3%+29.1%+26.8% +4.8%
Year to date +60.2%+42.3%-3.5% +10.3%
1 year +75.3%+62.3%+13.2% +10.3%
3 years -13.9%-70.5%-64.2% +73.0%
3 years, per year -4.9%-33.5%-29.0% +20.1%
5 years -75.3%-86.9%-95.1% +61.9%
5 years, per year -24.4%-33.4%-45.3% +10.1%
10 years -87.5%-62.6%— +258.6%
10 years, per year -18.8%-9.4%— +13.6%

Risk

MeasureNWLHELECOOKSPY
Volatility, 1Y 53.8%54.0%92.8% 12.8%
Downside volatility, 1Y 46.9%48.2%93.4% 12.8%
Beta vs S&P 500, 1Y 1.210.941.34 1.00
Return / volatility, 1Y 1.401.150.14 0.80
Max drawdown, 5Y -88.1%-94.5%-97.8% -25.4%
From 52-week high -6.3%0.0%-36.5% -3.5%
52-week high $6.36$30.24$82.00 $779.14
52-week low $3.11$13.88$24.42 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNWLHELECOOK
P/E now vs peer median -7.8xmedian 15.7x -7.1xmedian 15.7x -1.3xmedian 15.7x
P/S now vs peer median 0.3xmedian 0.7x 0.4xmedian 0.7x 0.3xmedian 0.7x
EV/EBITDA now vs peer median 18.5xmedian 9.9x 17.3xmedian 9.9x -9.9xmedian 9.9x
P/FCF now vs peer median 47.9xmedian 12.4x 4.8xmedian 12.4x 2.4xmedian 12.4x
P/B now vs peer median 1.1xmedian 1.2x 0.8xmedian 1.2x 0.9xmedian 1.2x
PEG now vs peer median -0.45median 0.61 0.18median 0.61 -0.04median 0.61

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNWLHELECOOK
Revenue $7.31B $1.83B $484.98M
Gross profit $2.60B $864.98M $193.32M
Operating income $72.00M $23.94M -$97.77M
Net income -$323.00M -$99.23M -$112.65M
Free cash flow $53.00M $147.21M $61.56M
EPS (diluted) $-0.75 $-4.11 $-40.99
Cash & equivalents $249.00M $22.58M $59.69M
Total debt $4.84B $672.62M $400.41M
Shares (diluted) 430.20M 24.15M 2.75M
Enterprise value $1.68B $614.23M $26.89M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNWLHELECOOK
P/E -7.8x -7.1x -1.3x
P/FCF 47.9x 4.8x 2.4x
P/Operating cash flow 10.0x 3.9x 2.1x
P/S 0.3x 0.4x 0.3x
P/B 1.1x 0.8x 0.9x
P/Tangible book 2.8x 1.4x -0.7x
EV/EBITDA 18.5x 17.3x -9.9x
EV/EBIT 99.0x 56.6x -5.0x
EV/Revenue 1.0x 0.7x 1.0x
EV/FCF 134.5x 9.2x 7.9x
EV/Operating cash flow 28.1x 7.5x 7.1x
PEG (3Y EPS CAGR) -0.45 0.18 -0.04

Growth

14 metrics
MetricNWLHELECOOK
Revenue growth (1Y) 0.8% 0.3% -16.3%
Revenue CAGR (3Y) -4.3% -3.1% -4.5%
Gross profit growth (1Y) 5.3% 0.5% -18.4%
Gross profit CAGR (3Y) 3.7% -1.7% 0.3%
Operating income growth (1Y) -77.5% 103.7% -844.7%
Operating income CAGR (3Y) 30.2% -52.1% 27.1%
Net income growth (1Y) -1,246% 84.9% -222.7%
Net income CAGR (3Y) 16.3% -39.6% 26.3%
EPS growth (1Y) -1,225% 85.7% -213.0%
EPS CAGR (3Y) 17.4% -39.5% 28.9%
Operating cash flow growth (1Y) 0.4% 97.1% 239.1%
Operating cash flow CAGR (3Y) -36.1% -25.9% 3.7%
Free cash flow growth (1Y) 365.0% 192.7% 441.9%
Free cash flow CAGR (3Y) -57.2% -25.7% 10.1%

Profitability

14 metrics
MetricNWLHELECOOK
Gross margin 35.6% 47.4% 39.9%
EBITDA margin 5.3% 4.3% -10.2%
Operating margin 1.0% 1.3% -20.2%
Pretax margin -4.3% -1.5% -23.9%
Net margin -4.4% -5.4% -23.2%
FCF margin 0.7% 8.1% 12.7%
Operating cash flow margin 3.5% 9.8% 14.0%
Return on equity -13.4% -11.7% -65.8%
Return on assets -2.9% -4.8% -17.1%
Return on invested capital 1.0% 1.6% -16.6%
Return on capital employed 0.9% 1.5% -16.4%
Asset turnover 0.7x 0.9x 0.7x
Cash conversion (OCF / net income) -0.8x -1.8x -0.6x
Stock comp / revenue 1.0% 1.0% 2.3%

Financial Health

11 metrics
MetricNWLHELECOOK
Debt / assets 44.3% 32.1% 61.2%
Debt / equity 2.0x 0.8x 2.4x
Net debt / EBITDA 11.9x 8.3x -6.9x
Debt / FCF 91.3x 4.6x 6.5x
Liabilities / assets 78.4% 59.3% 74.4%
Equity / assets 21.6% 40.7% 25.6%
Interest coverage – 0.5x -3.1x
Current ratio 1.3x 1.7x 3.5x
Quick ratio 0.5x 0.7x 2.1x
Cash ratio 0.1x 0.0x 0.9x
Altman Z-score 0.53 1.75 -1.01

Shareholder Returns

7 metrics
MetricNWLHELECOOK
Dividend yield 4.7% – –
Net buyback yield – -0.1% –
Shareholder yield 4.7% -0.1% –
Payout ratio (earnings) -39.3% – –
Payout ratio (FCF) 239.6% – –
Dividend growth (1Y) 6.7% – –
Dividend CAGR (3Y) -20.2% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNWLHELECOOK
Forward P/E 8.3xFY2026 8.1xFY2026 –
EPS, next fiscal year $0.72FY2026 $3.74FY2026 $-0.05FY2026
EPS growth, next FY +26.3%FY2026 +5.4%FY2026 –
EPS growth, the year after -5.6% +13.9% –
Revenue, next fiscal year $6.86BFY2026 $1.76BFY2026 $432.40MFY2026
Revenue growth, next FY -4.7%FY2026 -1.8%FY2026 -22.7%FY2026
Revenue growth, the year after +15.0% -2.6% +1.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNWLHELECOOK
Held by institutions 100.0% 96.3% 33.8%
Institutions holding 421 200 65
Change in shares held, QoQ +9.2% +5.7% +8.6%
Institutions buying 234 122 39
Institutions selling 124 46 17
Buyers to sellers 1.89 2.65 2.29

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NWLHELECOOK
NWL 1.00 0.39 0.17
HELE 0.39 1.00 0.13
COOK 0.17 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NWL, HELE and COOK?

Newell Brands (NWL) is the largest by market capitalisation: Newell Brands (NWL) $2.54B, Helen Of Troy (HELE) $704.51M, Traeger (COOK) $145.75M.

Which company is growing faster?

Newell Brands (NWL) grew revenue fastest over the trailing twelve months: Newell Brands (NWL) +0.8%, Helen Of Troy (HELE) +0.3%, Traeger (COOK) -16.3%.

Which company is more profitable?

Newell Brands (NWL) has the highest net margin (Newell Brands (NWL) -4.4%, Helen Of Troy (HELE) -5.4%, Traeger (COOK) -23.2%). On return on invested capital, Helen Of Troy (HELE) leads (Newell Brands (NWL) 1.0%, Helen Of Troy (HELE) 1.6%, Traeger (COOK) -16.6%).

Which stock has performed better?

Over the past year Newell Brands (NWL) returned the most: Newell Brands (NWL) +75.3%, Helen Of Troy (HELE) +62.3%, Traeger (COOK) +13.2%. Over five years, Newell Brands (NWL) compounded fastest (Newell Brands (NWL) -24.4%/yr, Helen Of Troy (HELE) -33.4%/yr, Traeger (COOK) -45.3%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Newell Brands (NWL) 4.70%. Helen Of Troy (HELE) and Traeger (COOK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Newell Brands (NWL) has been the steadiest (Newell Brands (NWL) 53.8%, Helen Of Troy (HELE) 54.0%, Traeger (COOK) 92.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NWL, HELE and COOK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Newell Brands (NWL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.