NUS vs ELF vs ODD Stock Comparison

Nu Skin Enterprises, e.l.f. Beauty and Oddity Tech Prices as of Oct 28, 2026 Peers: Industry group
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ELF e.l.f. Beauty, Inc.
$115.38 +13.4% 1M -12.4% 1Y
Market cap
$6.72B
P/E
112.8x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
7 wins
ODD Oddity Tech Ltd
$20.87 +18.6% 1M -55.0% 1Y
Market cap
$1.22B
P/E
94.2x
Revenue (TTM)
$679.09M
Div. yield
–
Cosmetics Consumer Staples
1 win

Head to Head

11 decided of 12

e.l.f. Beauty leads on 7 of the 12 questions below (e.l.f. Beauty 7, Nu Skin Enterprises 3, Oddity Tech 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNUSELFODDLeader
Larger companyMarket capitalisation $230.35M $6.72B $1.22B ELF
Cheaper on earningsLower P/E, profitable companies only -1.1x 112.8x 94.2x ODD
Cheaper on forward earningsLower price / next fiscal year consensus EPS 6.1x 33.7x 47.4x NUS
Faster revenue growthRevenue growth, trailing twelve months -15.4% +31.2% -9.7% ELF
More profitableNet margin, trailing twelve months -15.7% 3.4% 1.9% ELF
Better return on capitalReturn on invested capital -1.2% 4.6% -0.5% ELF
Less leveragedLower net debt / EBITDA 0.6x 2.2x 50.2x NUS
Higher dividend yieldTrailing dividend yield 0.05% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -55.7% -12.4% -55.0% ELF
Better 5-year returnAnnualised price return, 5 years -34.7%/yr +29.0%/yr — ELF
Less volatileAnnualised volatility, 1 year 47.9% 70.3% 106.6% NUS
Higher overall scoreMean of the five percentile scores vs peers 55/100 60/100 27/100 ELF

Percentile Scorecard

NUSELFODD

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNUSELFODD
Valuation 88 #7 of 52 39 #32 of 52 29 #37 of 52
Growth 12 #44 of 50 86 #8 of 50 16 #42 of 50
Profitability 41 #27 of 45 64 #17 of 45 32 #31 of 45
Financial Health 64 #21 of 56 67 #19 of 56 49 #29 of 56
Shareholder Returns 70 #10 of 31 43 #18 of 31 7 #29 of 31
Overall 55 60 27
  • NUS ranked among 60 companies in Household and Personal Products
  • ELF ranked among 60 companies in Household and Personal Products
  • ODD ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNUSELFODDSPY
1 month +2.6%+13.4%+18.6% +0.9%
3 months -9.8%+42.6%+39.4% +5.9%
6 months -33.3%+88.9%+33.2% +8.5%
Year to date -50.5%+51.7%-48.1% +13.3%
1 year -55.7%-12.4%-55.0% +12.4%
3 years -74.2%+12.9%-18.3% +88.1%
3 years, per year -36.4%+4.1%-6.5% +23.5%
5 years -88.1%+257.1%— +68.2%
5 years, per year -34.7%+29.0%— +11.0%
10 years -92.4%+336.7%— +263.4%
10 years, per year -22.7%+15.9%— +13.8%

Risk

MeasureNUSELFODDSPY
Volatility, 1Y 47.9%70.3%106.6% 12.7%
Downside volatility, 1Y 57.4%82.7%130.1% 12.7%
Beta vs S&P 500, 1Y 0.601.690.86 1.00
Return / volatility, 1Y -1.16-0.18-0.52 0.98
Max drawdown, 5Y -91.9%-77.3%-87.3% -25.4%
From 52-week high -58.8%-12.4%-55.3% -0.9%
52-week high $11.54$131.70$46.68 $779.14
52-week low $4.53$49.57$9.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNUSELFODD
P/E now vs peer median -1.1xmedian 18.4x 114.5xmedian 18.4x 91.3xmedian 18.4x
P/S now vs peer median 0.2xmedian 1.6x 3.9xmedian 1.6x 1.7xmedian 1.6x
EV/EBITDA now vs peer median 6.4xmedian 12.8x 32.9xmedian 12.8x 223.7xmedian 12.8x
P/FCF now vs peer median 21.5xmedian 18.7x 24.3xmedian 18.7x -49.3xmedian 18.7x
P/B now vs peer median 0.4xmedian 2.1x 5.8xmedian 2.1x 4.9xmedian 2.1x
PEG now vs peer median 0.01median 0.97 -6.71median 0.97 -2.34median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNUSELFODD
Revenue $1.38B $1.76B $679.09M
Gross profit $951.49M $1.31B $475.42M
Operating income -$10.41M $127.36M -$7.74M
Net income -$216.39M $59.61M $15.16M
Free cash flow $10.78M $280.16M -$24.08M
EPS (diluted) $-4.45 $1.00 $0.21
Cash & equivalents $189.64M $344.24M $167.27M
Total debt $213.66M $832.00M $2.29B
Shares (diluted) 48.60M 59.73M 61.64M
Enterprise value -$654.28M $5.70B -$290.44M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNUSELFODD
P/E -1.1x 114.5x 91.3x
P/FCF 21.5x 24.3x -49.3x
P/Operating cash flow 4.6x 22.9x -60.2x
P/S 0.2x 3.9x 1.7x
P/B 0.4x 5.8x 4.9x
P/Tangible book 0.5x 10.8x 6.1x
EV/EBITDA 6.4x 32.9x 223.7x
EV/EBIT -24.4x 57.2x -198.0x
EV/Revenue 0.2x 4.1x 2.3x
EV/FCF 23.6x 26.0x -63.6x
EV/Operating cash flow 5.0x 24.5x -77.6x
PEG (3Y EPS CAGR) 0.01 -6.71 -2.34

Growth

14 metrics
MetricNUSELFODD
Revenue growth (1Y) -15.4% 31.2% -9.7%
Revenue CAGR (3Y) -12.3% 37.9% 14.4%
Gross profit growth (1Y) -13.0% 38.2% -13.3%
Gross profit CAGR (3Y) -13.1% 41.8% 14.7%
Operating income growth (1Y) 25.5% -18.4% -106.3%
Operating income CAGR (3Y) -29.2% 5.9% -28.4%
Net income growth (1Y) -314.6% -39.1% -86.2%
Net income CAGR (3Y) -72.0% -15.9% -33.6%
EPS growth (1Y) -318.6% -41.2% -88.2%
EPS CAGR (3Y) -73.1% -17.1% -39.1%
Operating cash flow growth (1Y) -45.6% 85.8% -109.5%
Operating cash flow CAGR (3Y) -9.0% 46.4% -30.1%
Free cash flow growth (1Y) -81.6% 107.6% -111.4%
Free cash flow CAGR (3Y) 76.1% 44.7% -31.1%

Profitability

14 metrics
MetricNUSELFODD
Gross margin 69.2% 74.4% 70.0%
EBITDA margin 2.9% 12.6% 1.0%
Operating margin -0.8% 7.2% -1.1%
Pretax margin -1.9% 4.7% 3.8%
Net margin -15.7% 3.4% 1.9%
FCF margin 0.8% 15.9% -3.5%
Operating cash flow margin 3.7% 16.9% -2.9%
Return on equity -32.4% 5.2% 0.8%
Return on assets -17.3% 2.5% 0.2%
Return on invested capital -1.2% 4.6% -0.5%
Return on capital employed -1.0% 6.1% -0.9%
Asset turnover 1.1x 0.7x 0.7x
Cash conversion (OCF / net income) -0.2x 5.0x -1.3x
Stock comp / revenue 0.1% 5.5% 5.1%

Financial Health

11 metrics
MetricNUSELFODD
Debt / assets 19.1% 33.8% 57.5%
Debt / equity 0.4x 0.7x 2.2x
Net debt / EBITDA 0.6x 2.2x 50.2x
Debt / FCF 19.8x 3.0x -22.3x
Liabilities / assets 51.6% 52.5% 74.0%
Equity / assets 48.4% 47.5% 26.0%
Interest coverage -0.7x – –
Current ratio 2.0x 2.5x 3.5x
Quick ratio 0.9x 1.5x 1.8x
Cash ratio 0.7x 1.0x 1.7x
Altman Z-score 3.71 4.25 2.54

Shareholder Returns

7 metrics
MetricNUSELFODD
Dividend yield 5.0% – –
Net buyback yield 10.8% 1.4% -6.8%
Shareholder yield 15.8% 1.4% -6.8%
Payout ratio (earnings) -5.4% – –
Payout ratio (FCF) 108.1% – –
Dividend growth (1Y) -2.3% – –
Dividend CAGR (3Y) -46.8% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNUSELFODD
Forward P/E 6.1xFY2026 33.7xFY2026 47.4xFY2026
EPS, next fiscal year $0.78FY2026 $3.42FY2026 $0.44FY2026
EPS growth, next FY -38.6%FY2026 +9.3%FY2026 -80.1%FY2026
EPS growth, the year after +43.6% +7.9% +154.5%
Revenue, next fiscal year $1.24BFY2026 $2.10BFY2026 $699.01MFY2026
Revenue growth, next FY -17.1%FY2026 +27.8%FY2026 -13.7%FY2026
Revenue growth, the year after +24.7% -2.8% +10.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNUSELFODD
Held by institutions 74.1% 87.3% 67.0%
Institutions holding 161 430 136
Change in shares held, QoQ -0.9% -9.9% +3.0%
Institutions buying 77 214 80
Institutions selling 61 158 35
Buyers to sellers 1.26 1.35 2.29

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NUSELFODD
NUS 1.00 0.26 0.11
ELF 0.26 1.00 0.15
ODD 0.11 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NUS, ELF and ODD?

e.l.f. Beauty (ELF) is the largest by market capitalisation: Nu Skin Enterprises (NUS) $230.35M, e.l.f. Beauty (ELF) $6.72B, Oddity Tech (ODD) $1.22B.

Which stock is cheaper, NUS, ELF and ODD?

Oddity Tech (ODD) trades on the lowest price-to-earnings ratio (Nu Skin Enterprises (NUS) -1.1x, e.l.f. Beauty (ELF) 112.8x, Oddity Tech (ODD) 94.2x). On next year's consensus earnings, Nu Skin Enterprises (NUS) is cheapest (Nu Skin Enterprises (NUS) 6.1x, e.l.f. Beauty (ELF) 33.7x, Oddity Tech (ODD) 47.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: Nu Skin Enterprises (NUS) -15.4%, e.l.f. Beauty (ELF) +31.2%, Oddity Tech (ODD) -9.7%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (Nu Skin Enterprises (NUS) -15.7%, e.l.f. Beauty (ELF) 3.4%, Oddity Tech (ODD) 1.9%). On return on invested capital, e.l.f. Beauty (ELF) leads (Nu Skin Enterprises (NUS) -1.2%, e.l.f. Beauty (ELF) 4.6%, Oddity Tech (ODD) -0.5%).

Which stock has performed better?

Over the past year e.l.f. Beauty (ELF) returned the most: Nu Skin Enterprises (NUS) -55.7%, e.l.f. Beauty (ELF) -12.4%, Oddity Tech (ODD) -55.0%. Over five years, e.l.f. Beauty (ELF) compounded fastest (Nu Skin Enterprises (NUS) -34.7%/yr, e.l.f. Beauty (ELF) +29.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Nu Skin Enterprises (NUS) 0.05%, e.l.f. Beauty (ELF) 0.00%, Oddity Tech (ODD) 0.00%. e.l.f. Beauty (ELF) and Oddity Tech (ODD) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Nu Skin Enterprises (NUS) has been the steadiest (Nu Skin Enterprises (NUS) 47.9%, e.l.f. Beauty (ELF) 70.3%, Oddity Tech (ODD) 106.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NUS, ELF and ODD?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.