NOW vs USDW vs VERX Stock Comparison

ServiceNow, Made In Usa and Vertex Prices as of Oct 29, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$109.65 -15.6% 1M -39.9% 1Y
Market cap
$108.83B
P/E
75.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
8 wins
USDW Made In Usa Inc.
$5.00 0.0% 1M +861.5% 1Y
Market cap
$89.81M
P/E
–
Revenue (TTM)
$1.10K
Div. yield
–
Compliance Software Technology
1 win
VERX Vertex, Inc.
$14.86 +33.3% 1M -36.1% 1Y
Market cap
$2.45B
P/E
686.4x
Revenue (TTM)
$787.44M
Div. yield
–
Compliance Software Technology
2 wins

Head to Head

11 decided of 12

ServiceNow leads on 8 of the 12 questions below (ServiceNow 8, Vertex 2, Made In Usa 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWUSDWVERXLeader
Larger companyMarket capitalisation $108.83B $89.81M $2.45B NOW
Cheaper on earningsLower P/E, profitable companies only 75.3x -83,859x 686.4x NOW
Cheaper on forward earningsLower price / next fiscal year consensus EPS 28.5x — 19.1x VERX
Faster revenue growthRevenue growth, trailing twelve months +21.8% -98.1% +10.8% NOW
More profitableNet margin, trailing twelve months 9.4% -1,043.0% 0.5% NOW
Better return on capitalReturn on invested capital 5.2% — 0.0% NOW
Less leveragedLower net debt / EBITDA 0.8x — 1.1x NOW
Higher dividend yieldTrailing dividend yield 0.00% — 0.00% –
Better 1-year returnPrice return, last 12 months -39.9% +861.5% -36.1% USDW
Better 5-year returnAnnualised price return, 5 years -4.7%/yr — -6.5%/yr NOW
Less volatileAnnualised volatility, 1 year 66.6% — 61.9% VERX
Higher overall scoreMean of the five percentile scores vs peers 52/100 14/100 48/100 NOW

Percentile Scorecard

NOWUSDWVERX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWUSDWVERX
Valuation 36 #65 of 101 9 #92 of 101 40 #61 of 101
Growth 49 #50 of 97 14 #84 of 97 76 #24 of 97
Profitability 79 #20 of 93 21 #74 of 93 53 #44 of 93
Financial Health 53 #51 of 108 – 34 #72 of 108
Shareholder Returns 42 #37 of 63 – 37 #40 of 63
Overall 52 14 48
  • NOW ranked among 114 companies in Business Applications
  • USDW ranked among 114 companies in Business Applications
  • VERX ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWUSDWVERXSPY
1 month -15.6%0.0%+33.3% +0.7%
3 months -0.4%+861.5%+17.9% +3.7%
6 months +24.2%+861.5%+20.1% +7.1%
Year to date -28.4%+861.5%-25.6% +12.8%
1 year -39.9%+861.5%-36.1% +11.9%
3 years -3.6%—-34.9% +85.2%
3 years, per year -1.2%—-13.4% +22.8%
5 years -21.4%—-28.6% +67.6%
5 years, per year -4.7%—-6.5% +10.9%
10 years +536.8%—— +262.0%
10 years, per year +20.3%—— +13.7%

Risk

MeasureNOWUSDWVERXSPY
Volatility, 1Y 66.6%—61.9% 12.7%
Downside volatility, 1Y 75.9%—63.0% 12.6%
Beta vs S&P 500, 1Y 0.69—0.44 1.00
Return / volatility, 1Y -0.60—-0.58 0.94
Max drawdown, 5Y -64.5%0.0%-82.1% -25.4%
From 52-week high -41.3%0.0%-36.1% -1.2%
52-week high $186.94$5.00$23.24 $779.14
52-week low $83.00$5.00$10.58 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWUSDWVERX
P/E now vs peer median 78.5xmedian 28.0x -83,859xmedian 28.0x 670.6xmedian 28.0x
P/S now vs peer median 7.4xmedian 2.8x 3,514xmedian 2.8x 3.0xmedian 2.8x
EV/EBITDA now vs peer median 33.9xmedian 16.9x —median 16.9x 25.5xmedian 16.9x
P/FCF now vs peer median 24.0xmedian 15.9x -1,618xmedian 15.9x 47.5xmedian 15.9x
P/B now vs peer median 8.7xmedian 3.2x 3.6xmedian 3.2x 9.9xmedian 3.2x
PEG now vs peer median -22.98median 0.89 -3,030median 0.89 23.79median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWUSDWVERX
Revenue $15.43B $1.10K $787.44M
Gross profit $11.28B $1.10K $503.58M
Operating income $1.49B -$11.67K -$13.34M
Net income $1.45B -$11.47K $3.58M
Free cash flow $4.75B -$25.00M $50.48M
R&D $3.47B – $91.60M
EPS (diluted) $1.39 $0.00 $0.02
Cash & equivalents $2.39B – $230.49M
Total debt $7.52B – $1.35B
Shares (diluted) 1.04B 22.96M 161.39M
Enterprise value $88.10B $89.81M $1.31B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWUSDWVERX
P/E 78.5x -83,859x 670.6x
P/FCF 24.0x -1,618x 47.5x
P/Operating cash flow 21.3x -3.6x 13.8x
P/S 7.4x 3,514x 3.0x
P/B 8.7x 3.6x 9.9x
P/Tangible book 12.0x -144,394x 10.0x
EV/EBITDA 33.9x – 25.5x
EV/EBIT 78.2x -7,694x -187.8x
EV/Revenue 7.6x 81,648x 3.2x
EV/FCF 24.6x -3.6x 49.6x
EV/Operating cash flow 21.9x -3.6x 14.4x
PEG (3Y EPS CAGR) -22.98 -3,030 23.79

Growth

14 metrics
MetricNOWUSDWVERX
Revenue growth (1Y) 21.8% -98.1% 10.8%
Revenue CAGR (3Y) 22.1% – 14.1%
Gross profit growth (1Y) 14.1% -98.1% 9.0%
Gross profit CAGR (3Y) 19.2% – 15.8%
Operating income growth (1Y) -14.9% 50.9% -75.9%
Operating income CAGR (3Y) 32.1% – 8.2%
Net income growth (1Y) -16.5% 51.7% 107.1%
Net income CAGR (3Y) -3.1% -20.2% 28.3%
EPS growth (1Y) -16.2% 85.9% 107.0%
EPS CAGR (3Y) -3.4% 27.7% 28.2%
Operating cash flow growth (1Y) 10.2% -35,924% 21.1%
Operating cash flow CAGR (3Y) 21.8% -928.2% 47.3%
Free cash flow growth (1Y) 20.0% -26,667% 4,078%
Free cash flow CAGR (3Y) 25.9% -928.2% 78.9%

Profitability

14 metrics
MetricNOWUSDWVERX
Gross margin 73.1% 100.0% 64.0%
EBITDA margin 22.3% – 12.5%
Operating margin 9.7% -1,061% -1.7%
Pretax margin 13.1% -1,043% -1.2%
Net margin 9.4% -1,043% 0.5%
FCF margin 30.8% -2,272,784% 6.4%
Operating cash flow margin 34.6% -2,272,784% 22.0%
Return on equity 11.3% -0.1% 1.5%
Return on assets 4.6% -0.1% 0.3%
Return on invested capital 5.2% – 0.0%
Return on capital employed 7.5% -0.1% -2.1%
Asset turnover 0.5x 0.0x 0.6x
Cash conversion (OCF / net income) 3.7x 2,179x 48.6x
Stock comp / revenue 10.4% – 7.2%

Financial Health

11 metrics
MetricNOWUSDWVERX
Debt / assets 23.6% – 28.0%
Debt / equity 0.6x – 1.4x
Net debt / EBITDA 0.8x – 1.1x
Debt / FCF 1.6x – 6.7x
Liabilities / assets 58.9% 0.0% 80.1%
Equity / assets 41.1% 100.0% 19.9%
Interest coverage 14.6x – –
Current ratio 0.7x – 0.9x
Quick ratio 0.6x – 0.7x
Cash ratio 0.4x – 0.4x
Altman Z-score 4.44 – 1.98

Shareholder Returns

7 metrics
MetricNOWUSDWVERX
Dividend yield – – –
Net buyback yield 2.3% – 1.9%
Shareholder yield 2.3% – 1.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWUSDWVERX
Forward P/E 28.5xFY2026 – 19.1xFY2026
EPS, next fiscal year $3.85FY2026 – $0.78FY2026
EPS growth, next FY +9.7%FY2026 – +21.9%FY2026
EPS growth, the year after +27.0% – +38.5%
Revenue, next fiscal year $15.25BFY2026 – $795.75MFY2026
Revenue growth, next FY +14.8%FY2026 – +6.3%FY2026
Revenue growth, the year after +17.7% – +17.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWUSDWVERX
Held by institutions 81.6% – 93.3%
Institutions holding 2,225 – 229
Change in shares held, QoQ -2.1% – -7.0%
Institutions buying 1,286 – 135
Institutions selling 779 – 69
Buyers to sellers 1.65 – 1.96

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWUSDWVERX
NOW 1.00 – 0.58
USDW – – –
VERX 0.58 – 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, USDW and VERX?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $108.83B, Made In Usa (USDW) $89.81M, Vertex (VERX) $2.45B.

Which stock is cheaper, NOW, USDW and VERX?

ServiceNow (NOW) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 75.3x, Made In Usa (USDW) -83,859x, Vertex (VERX) 686.4x). On next year's consensus earnings, Vertex (VERX) is cheapest (ServiceNow (NOW) 28.5x, Vertex (VERX) 19.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Made In Usa (USDW) -98.1%, Vertex (VERX) +10.8%.

Which company is more profitable?

ServiceNow (NOW) has the highest net margin (ServiceNow (NOW) 9.4%, Made In Usa (USDW) -1,043.0%, Vertex (VERX) 0.5%). On return on invested capital, ServiceNow (NOW) leads (ServiceNow (NOW) 5.2%, Vertex (VERX) 0.0%).

Which stock has performed better?

Over the past year Made In Usa (USDW) returned the most: ServiceNow (NOW) -39.9%, Made In Usa (USDW) +861.5%, Vertex (VERX) -36.1%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) -4.7%/yr, Vertex (VERX) -6.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Vertex (VERX) has been the steadiest (ServiceNow (NOW) 66.6%, Vertex (VERX) 61.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, USDW and VERX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.