NOW vs TRI vs USDW Stock Comparison

ServiceNow, Thomson Reuters and Made In Usa Prices as of Oct 28, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$117.46B
P/E
81.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
4 wins
TRI Thomson Reuters Corp /Can/
$116.09 +19.3% 1M -28.3% 1Y
Market cap
$52.04B
P/E
32.1x
Revenue (TTM)
$7.83B
Div. yield
-0.01%
Compliance Software Technology
5 wins
USDW Made In Usa Inc.
$5.00 0.0% 1M +861.5% 1Y
Market cap
$89.81M
P/E
–
Revenue (TTM)
$1.10K
Div. yield
–
Compliance Software Technology
1 win

Head to Head

10 decided of 12

Thomson Reuters leads on 5 of the 12 questions below (Thomson Reuters 5, ServiceNow 4, Made In Usa 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWTRIUSDWLeader
Larger companyMarket capitalisation $117.46B $52.04B $89.81M NOW
Cheaper on earningsLower P/E, profitable companies only 81.3x 32.1x -83,859x TRI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 26.0x — TRI
Faster revenue growthRevenue growth, trailing twelve months +21.8% +7.0% -98.1% NOW
More profitableNet margin, trailing twelve months 9.4% 20.7% -1,043.0% TRI
Better return on capitalReturn on invested capital 5.2% — — –
Less leveragedLower net debt / EBITDA 0.8x 1.2x — NOW
Higher dividend yieldTrailing dividend yield 0.00% -0.01% — –
Better 1-year returnPrice return, last 12 months -20.1% -28.3% +861.5% USDW
Better 5-year returnAnnualised price return, 5 years +1.4%/yr -1.5%/yr — NOW
Less volatileAnnualised volatility, 1 year 58.8% 51.8% — TRI
Higher overall scoreMean of the five percentile scores vs peers 51/100 56/100 13/100 TRI

Percentile Scorecard

NOWTRIUSDW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWTRIUSDW
Valuation 33 #68 of 101 51 #50 of 101 5 #96 of 101
Growth 50 #49 of 97 25 #73 of 97 14 #84 of 97
Profitability 80 #20 of 94 99 #2 of 94 22 #74 of 94
Financial Health 53 #51 of 108 66 #37 of 108 –
Shareholder Returns 38 #40 of 64 40 #39 of 64 –
Overall 51 56 13
  • NOW ranked among 114 companies in Business Applications
  • TRI ranked among 114 companies in Business Applications
  • USDW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWTRIUSDWSPY
1 month +14.0%+19.3%0.0% +0.9%
3 months +29.4%+9.2%+861.5% +5.9%
6 months +68.6%+24.4%+861.5% +8.5%
Year to date -2.2%-12.0%+861.5% +13.3%
1 year -20.1%-28.3%+861.5% +12.4%
3 years +35.2%-1.5%— +88.1%
3 years, per year +10.6%-0.5%— +23.5%
5 years +7.4%-7.1%— +68.2%
5 years, per year +1.4%-1.5%— +11.0%
10 years +770.2%+183.1%— +263.4%
10 years, per year +24.2%+11.0%— +13.8%

Risk

MeasureNOWTRIUSDWSPY
Volatility, 1Y 58.8%51.8%— 12.7%
Downside volatility, 1Y 61.5%52.4%— 12.7%
Beta vs S&P 500, 1Y 0.600.16— 1.00
Return / volatility, 1Y -0.34-0.55— 0.98
Max drawdown, 5Y -64.5%-64.3%0.0% -25.4%
From 52-week high -20.1%-28.3%0.0% -0.9%
52-week high $187.58$161.88$5.00 $779.14
52-week low $83.00$76.55$5.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWTRIUSDW
P/E now vs peer median 107.3xmedian 27.6x 32.1xmedian 27.6x -83,859xmedian 27.6x
P/S now vs peer median 10.1xmedian 2.7x 6.6xmedian 2.7x 3,514xmedian 2.7x
EV/EBITDA now vs peer median 46.0xmedian 17.4x 25.7xmedian 17.4x —median 17.4x
P/FCF now vs peer median 32.7xmedian 15.8x 16.2xmedian 15.8x -1,618xmedian 15.8x
P/B now vs peer median 11.9xmedian 3.2x 4.6xmedian 3.2x 3.6xmedian 3.2x
PEG now vs peer median -31.41median 0.84 3.10median 0.84 -3,030median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWTRIUSDW
Revenue $15.43B $7.83B $1.10K
Gross profit $11.28B – $1.10K
Operating income $1.49B $2.33B -$11.67K
Net income $1.45B $1.68B -$11.47K
Free cash flow $4.75B $3.19B -$25.00M
R&D $3.47B – –
EPS (diluted) $1.39 $3.61 $0.00
Cash & equivalents $2.39B $577.00M –
Total debt $7.52B $3.26B –
Shares (diluted) 1.04B 449.53M 22.96M
Enterprise value $96.72B $48.82B $89.81M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWTRIUSDW
P/E 107.3x 32.1x -83,859x
P/FCF 32.7x 16.2x -1,618x
P/Operating cash flow 29.2x 17.9x -3.6x
P/S 10.1x 6.6x 3,514x
P/B 11.9x 4.6x 3.6x
P/Tangible book 16.4x 6.4x -144,394x
EV/EBITDA 46.0x 25.7x –
EV/EBIT 106.1x 23.3x -7,694x
EV/Revenue 10.3x 6.9x 81,648x
EV/FCF 33.4x 17.0x -3.6x
EV/Operating cash flow 29.7x 18.8x -3.6x
PEG (3Y EPS CAGR) -31.41 3.10 -3,030

Growth

14 metrics
MetricNOWTRIUSDW
Revenue growth (1Y) 21.8% 7.0% -98.1%
Revenue CAGR (3Y) 22.1% 5.2% –
Gross profit growth (1Y) 14.1% – -98.1%
Gross profit CAGR (3Y) 19.2% – –
Operating income growth (1Y) -14.9% 9.1% 50.9%
Operating income CAGR (3Y) 32.1% -0.5% –
Net income growth (1Y) -16.5% 4.7% 51.7%
Net income CAGR (3Y) -3.1% -6.8% -20.2%
EPS growth (1Y) -16.2% 8.4% 85.9%
EPS CAGR (3Y) -3.4% 10.4% 27.7%
Operating cash flow growth (1Y) 10.2% 14.5% -35,924%
Operating cash flow CAGR (3Y) 21.8% 10.1% -928.2%
Free cash flow growth (1Y) 20.0% 13.0% -26,667%
Free cash flow CAGR (3Y) 25.9% 9.0% -928.2%

Profitability

14 metrics
MetricNOWTRIUSDW
Gross margin 73.1% – 100.0%
EBITDA margin 22.3% 26.9% –
Operating margin 9.7% 29.7% -1,061%
Pretax margin 13.1% 46.5% -1,043%
Net margin 9.4% 20.7% -1,043%
FCF margin 30.8% 40.7% -2,272,784%
Operating cash flow margin 34.6% 36.9% -2,272,784%
Return on equity 11.3% – -0.1%
Return on assets 4.6% – -0.1%
Return on invested capital 5.2% – –
Return on capital employed 7.5% – -0.1%
Asset turnover 0.5x – 0.0x
Cash conversion (OCF / net income) 3.7x 1.7x 2,179x
Stock comp / revenue 10.4% – –

Financial Health

11 metrics
MetricNOWTRIUSDW
Debt / assets 23.6% 18.0% –
Debt / equity 0.6x 0.3x –
Net debt / EBITDA 0.8x 1.2x –
Debt / FCF 1.6x 1.0x –
Liabilities / assets 58.9% 38.5% 0.0%
Equity / assets 41.1% 61.5% 100.0%
Interest coverage 14.6x 116.5x –
Current ratio 0.7x 0.5x –
Quick ratio 0.6x -2.5x –
Cash ratio 0.4x 0.2x –
Altman Z-score 5.77 5.87 –

Shareholder Returns

7 metrics
MetricNOWTRIUSDW
Dividend yield – 3.5% –
Net buyback yield 1.7% -2.2% –
Shareholder yield 1.7% 1.2% –
Payout ratio (earnings) – 30.9% –
Payout ratio (FCF) – 16.3% –
Dividend growth (1Y) – -10.6% –
Dividend CAGR (3Y) – -8.5% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWTRIUSDW
Forward P/E 38.9xFY2026 26.0xFY2026 –
EPS, next fiscal year $3.85FY2026 $4.47FY2026 –
EPS growth, next FY +9.7%FY2026 +12.6%FY2026 –
EPS growth, the year after +27.0% +8.1% –
Revenue, next fiscal year $15.25BFY2026 $7.73BFY2026 –
Revenue growth, next FY +14.8%FY2026 +3.8%FY2026 –
Revenue growth, the year after +17.7% +15.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWTRIUSDW
Held by institutions 81.6% 90.1% –
Institutions holding 2,224 421 –
Change in shares held, QoQ -2.1% +0.6% –
Institutions buying 1,285 408 –
Institutions selling 779 9 –
Buyers to sellers 1.65 45.33 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWTRIUSDW
NOW 1.00 0.59 –
TRI 0.59 1.00 –
USDW – – –

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, TRI and USDW?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $117.46B, Thomson Reuters (TRI) $52.04B, Made In Usa (USDW) $89.81M.

Which stock is cheaper, NOW, TRI and USDW?

Thomson Reuters (TRI) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 81.3x, Thomson Reuters (TRI) 32.1x, Made In Usa (USDW) -83,859x). On next year's consensus earnings, Thomson Reuters (TRI) is cheapest (ServiceNow (NOW) 38.9x, Thomson Reuters (TRI) 26.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Thomson Reuters (TRI) +7.0%, Made In Usa (USDW) -98.1%.

Which company is more profitable?

Thomson Reuters (TRI) has the highest net margin (ServiceNow (NOW) 9.4%, Thomson Reuters (TRI) 20.7%, Made In Usa (USDW) -1,043.0%).

Which stock has performed better?

Over the past year Made In Usa (USDW) returned the most: ServiceNow (NOW) -20.1%, Thomson Reuters (TRI) -28.3%, Made In Usa (USDW) +861.5%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +1.4%/yr, Thomson Reuters (TRI) -1.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Thomson Reuters (TRI) has been the steadiest (ServiceNow (NOW) 58.8%, Thomson Reuters (TRI) 51.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, TRI and USDW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Thomson Reuters (TRI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.