NOW vs BRSL vs TRI Stock Comparison

ServiceNow, Brightstar Lottery and Thomson Reuters Prices as of Oct 28, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$155.54B
P/E
107.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
5 wins
BRSL Brightstar Lottery PLC
$9.30 -6.0% 1M -45.3% 1Y
Market cap
$1.74B
P/E
7.4x
Revenue (TTM)
$2.47B
Div. yield
9.78%
ERP Software Technology
5 wins
TRI Thomson Reuters Corp /Can/
$116.09 +19.3% 1M -28.3% 1Y
Market cap
$51.66B
P/E
32.1x
Revenue (TTM)
$7.83B
Div. yield
3.47%
Compliance Software Technology
2 wins

Head to Head

12 decided of 12

ServiceNow leads on 5 of the 12 questions below (ServiceNow 5, Brightstar Lottery 5, Thomson Reuters 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWBRSLTRILeader
Larger companyMarket capitalisation $155.54B $1.74B $51.66B NOW
Cheaper on earningsLower P/E, profitable companies only 107.3x 7.4x 32.1x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.9x 16.6x 26.0x BRSL
Faster revenue growthRevenue growth, trailing twelve months +21.8% +0.7% +7.0% NOW
More profitableNet margin, trailing twelve months 9.4% 10.0% 20.7% TRI
Better return on capitalReturn on invested capital 5.2% 14.1% — BRSL
Less leveragedLower net debt / EBITDA 0.8x 2.4x 1.2x NOW
Higher dividend yieldTrailing dividend yield — 9.78% 3.47% BRSL
Better 1-year returnPrice return, last 12 months -20.1% -45.3% -28.3% NOW
Better 5-year returnAnnualised price return, 5 years +1.4%/yr -20.6%/yr -1.5%/yr NOW
Less volatileAnnualised volatility, 1 year 58.8% 32.7% 51.8% BRSL
Higher overall scoreMean of the five percentile scores vs peers 51/100 42/100 56/100 TRI

Percentile Scorecard

NOWBRSLTRI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWBRSLTRI
Valuation 33 #68 of 101 62 #39 of 101 51 #50 of 101
Growth 50 #49 of 97 24 #74 of 97 25 #73 of 97
Profitability 80 #20 of 94 59 #39 of 94 99 #2 of 94
Financial Health 53 #51 of 108 29 #77 of 108 66 #37 of 108
Shareholder Returns 38 #40 of 64 35 #42 of 64 40 #39 of 64
Overall 51 42 56
  • NOW ranked among 114 companies in Business Applications
  • BRSL ranked among 114 companies in Business Applications
  • TRI ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWBRSLTRISPY
1 month +14.0%-6.0%+19.3% +0.9%
3 months +29.4%-10.1%+9.2% +5.9%
6 months +68.6%-28.1%+24.4% +8.5%
Year to date -2.2%-39.9%-12.0% +13.3%
1 year -20.1%-45.3%-28.3% +12.4%
3 years +35.2%-65.5%-1.5% +88.1%
3 years, per year +10.6%-29.9%-0.5% +23.5%
5 years +7.4%-68.5%-7.1% +68.2%
5 years, per year +1.4%-20.6%-1.5% +11.0%
10 years +770.2%-67.5%+183.1% +263.4%
10 years, per year +24.2%-10.6%+11.0% +13.8%

Risk

MeasureNOWBRSLTRISPY
Volatility, 1Y 58.8%32.7%51.8% 12.7%
Downside volatility, 1Y 61.5%34.2%52.4% 12.7%
Beta vs S&P 500, 1Y 0.600.830.16 1.00
Return / volatility, 1Y -0.34-1.39-0.55 0.98
Max drawdown, 5Y -64.5%-72.7%-64.3% -25.4%
From 52-week high -20.1%-45.3%-28.3% -0.9%
52-week high $187.58$17.00$161.88 $779.14
52-week low $83.00$9.22$76.55 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWBRSLTRI
P/E now vs peer median 107.3xmedian 27.6x 7.4xmedian 27.6x 32.1xmedian 27.6x
P/S now vs peer median 10.1xmedian 2.7x 0.7xmedian 2.7x 6.6xmedian 2.7x
EV/EBITDA now vs peer median 46.0xmedian 17.4x 3.4xmedian 17.4x 25.7xmedian 17.4x
P/FCF now vs peer median 32.7xmedian 15.8x -1.2xmedian 15.8x 16.2xmedian 15.8x
P/B now vs peer median 11.9xmedian 3.2x 0.9xmedian 3.2x 4.6xmedian 3.2x
PEG now vs peer median -31.41median 0.84 -0.79median 0.84 3.10median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWBRSLTRI
Revenue $15.43B $2.47B $7.83B
Gross profit $11.28B $1.32B –
Operating income $1.49B $1.07B $2.33B
Net income $1.45B $366.00M $1.68B
Free cash flow $4.75B -$1.47B $3.19B
R&D $3.47B $52.00M –
EPS (diluted) $1.39 $1.26 $3.61
Cash & equivalents $2.39B $558.00M $577.00M
Total debt $7.52B $4.35B $3.26B
Shares (diluted) 1.04B 197.00M 449.53M
Enterprise value $134.81B -$1.94B $48.44B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWBRSLTRI
P/E 107.3x 7.4x 32.1x
P/FCF 32.7x -1.2x 16.2x
P/Operating cash flow 29.2x -0.9x 17.9x
P/S 10.1x 0.7x 6.6x
P/B 11.9x 0.9x 4.6x
P/Tangible book 16.4x 0.9x 6.4x
EV/EBITDA 46.0x 3.4x 25.7x
EV/EBIT 106.1x 5.2x 23.3x
EV/Revenue 10.3x 2.2x 6.9x
EV/FCF 33.4x -3.8x 17.0x
EV/Operating cash flow 29.7x -3.0x 18.8x
PEG (3Y EPS CAGR) -31.41 -0.79 3.10

Growth

14 metrics
MetricNOWBRSLTRI
Revenue growth (1Y) 21.8% 0.7% 7.0%
Revenue CAGR (3Y) 22.1% 9.1% 5.2%
Gross profit growth (1Y) 14.1% -4.0% –
Gross profit CAGR (3Y) 19.2% 151.4% –
Operating income growth (1Y) -14.9% 88.2% 9.1%
Operating income CAGR (3Y) 32.1% -2.1% -0.5%
Net income growth (1Y) -16.5% 8.9% 4.7%
Net income CAGR (3Y) -3.1% -4.5% -6.8%
EPS growth (1Y) -16.2% 33.1% 8.4%
EPS CAGR (3Y) -3.4% -9.4% 10.4%
Operating cash flow growth (1Y) 10.2% -265.1% 14.5%
Operating cash flow CAGR (3Y) 21.8% -60.6% 10.1%
Free cash flow growth (1Y) 20.0% -207.8% 13.0%
Free cash flow CAGR (3Y) 25.9% -58.7% 9.0%

Profitability

14 metrics
MetricNOWBRSLTRI
Gross margin 73.1% 53.5% –
EBITDA margin 22.3% 65.3% 26.9%
Operating margin 9.7% 43.2% 29.7%
Pretax margin 13.1% 24.4% 46.5%
Net margin 9.4% 10.0% 20.7%
FCF margin 30.8% -59.6% 40.7%
Operating cash flow margin 34.6% -74.7% 36.9%
Return on equity 11.3% 17.7% –
Return on assets 4.6% 4.2% –
Return on invested capital 5.2% 14.1% –
Return on capital employed 7.5% 14.2% –
Asset turnover 0.5x 0.3x –
Cash conversion (OCF / net income) 3.7x -5.0x 1.7x
Stock comp / revenue 10.4% 0.7% –

Financial Health

11 metrics
MetricNOWBRSLTRI
Debt / assets 23.6% 54.2% 18.0%
Debt / equity 0.6x 2.2x 0.3x
Net debt / EBITDA 0.8x 2.4x 1.2x
Debt / FCF 1.6x -3.0x 1.0x
Liabilities / assets 58.9% 74.9% 38.5%
Equity / assets 41.1% 25.1% 61.5%
Interest coverage 14.6x – 116.5x
Current ratio 0.7x 1.1x 0.5x
Quick ratio 0.6x 0.5x -2.5x
Cash ratio 0.4x 0.5x 0.2x
Altman Z-score 5.77 0.86 5.87

Shareholder Returns

7 metrics
MetricNOWBRSLTRI
Dividend yield – 9.8% 3.5%
Net buyback yield 1.7% -18.1% -2.2%
Shareholder yield 1.7% -8.3% 1.2%
Payout ratio (earnings) – – 30.9%
Payout ratio (FCF) – – 16.3%
Dividend growth (1Y) – – -10.6%
Dividend CAGR (3Y) – – -8.5%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWBRSLTRI
Forward P/E 38.9xFY2026 16.6xFY2026 26.0xFY2026
EPS, next fiscal year $3.85FY2026 $0.56FY2026 $4.47FY2026
EPS growth, next FY +9.7%FY2026 -38.5%FY2026 +12.6%FY2026
EPS growth, the year after +27.0% +28.6% +8.1%
Revenue, next fiscal year $15.25BFY2026 $2.56BFY2026 $7.73BFY2026
Revenue growth, next FY +14.8%FY2026 +2.1%FY2026 +3.8%FY2026
Revenue growth, the year after +17.7% -2.1% +15.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWBRSLTRI
Held by institutions 81.6% 44.1% 90.1%
Institutions holding 2,224 200 421
Change in shares held, QoQ -2.1% +3.8% +0.6%
Institutions buying 1,285 97 408
Institutions selling 779 58 9
Buyers to sellers 1.65 1.67 45.33

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWBRSLTRI
NOW 1.00 0.21 0.59
BRSL 0.21 1.00 0.36
TRI 0.59 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, BRSL and TRI?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $155.54B, Brightstar Lottery (BRSL) $1.74B, Thomson Reuters (TRI) $51.66B.

Which stock is cheaper, NOW, BRSL and TRI?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 107.3x, Brightstar Lottery (BRSL) 7.4x, Thomson Reuters (TRI) 32.1x). On next year's consensus earnings, Brightstar Lottery (BRSL) is cheapest (ServiceNow (NOW) 38.9x, Brightstar Lottery (BRSL) 16.6x, Thomson Reuters (TRI) 26.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Brightstar Lottery (BRSL) +0.7%, Thomson Reuters (TRI) +7.0%.

Which company is more profitable?

Thomson Reuters (TRI) has the highest net margin (ServiceNow (NOW) 9.4%, Brightstar Lottery (BRSL) 10.0%, Thomson Reuters (TRI) 20.7%). On return on invested capital, Brightstar Lottery (BRSL) leads (ServiceNow (NOW) 5.2%, Brightstar Lottery (BRSL) 14.1%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: ServiceNow (NOW) -20.1%, Brightstar Lottery (BRSL) -45.3%, Thomson Reuters (TRI) -28.3%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +1.4%/yr, Brightstar Lottery (BRSL) -20.6%/yr, Thomson Reuters (TRI) -1.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Brightstar Lottery (BRSL) has the highest dividend yield: Brightstar Lottery (BRSL) 9.78%, Thomson Reuters (TRI) 3.47%. ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (ServiceNow (NOW) 58.8%, Brightstar Lottery (BRSL) 32.7%, Thomson Reuters (TRI) 51.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, BRSL and TRI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.