NOW vs BRSL vs MNDY Stock Comparison

ServiceNow, Brightstar Lottery and Monday.Com Prices as of Oct 29, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$109.65 -15.6% 1M -39.9% 1Y
Market cap
$108.68B
P/E
75.2x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
4 wins
MNDY monday.com Ltd.
$94.78 +24.6% 1M -51.6% 1Y
Market cap
$4.95B
P/E
40.8x
Revenue (TTM)
$1.37B
Div. yield
–
Productivity Software Technology
3 wins

Head to Head

11 decided of 12

ServiceNow leads on 4 of the 12 questions below (ServiceNow 4, Brightstar Lottery 4, Monday.Com 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWBRSLMNDYLeader
Larger companyMarket capitalisation $108.68B $1.88B $4.95B NOW
Cheaper on earningsLower P/E, profitable companies only 75.2x 7.6x 40.8x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 28.5x 17.2x 16.1x MNDY
Faster revenue growthRevenue growth, trailing twelve months +21.8% +0.7% +24.2% MNDY
More profitableNet margin, trailing twelve months 9.4% 10.0% 8.9% BRSL
Better return on capitalReturn on invested capital 5.2% 14.1% — BRSL
Less leveragedLower net debt / EBITDA 0.8x 2.4x — NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -39.9% -42.4% -51.6% NOW
Better 5-year returnAnnualised price return, 5 years -4.7%/yr -20.1%/yr -23.9%/yr NOW
Less volatileAnnualised volatility, 1 year 66.6% 32.8% 67.6% BRSL
Higher overall scoreMean of the five percentile scores vs peers 52/100 42/100 71/100 MNDY

Percentile Scorecard

NOWBRSLMNDY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWBRSLMNDY
Valuation 36 #65 of 101 62 #39 of 101 46 #16 of 29
Growth 49 #50 of 97 24 #74 of 97 92 #3 of 27
Profitability 79 #20 of 93 59 #39 of 93 60 #11 of 26
Financial Health 53 #51 of 108 29 #77 of 108 63 #12 of 31
Shareholder Returns 42 #37 of 63 34 #42 of 63 93 #2 of 15
Overall 52 42 71
  • NOW ranked among 114 companies in Business Applications
  • BRSL ranked among 114 companies in Business Applications
  • MNDY ranked among 32 companies in Workplace Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWBRSLMNDYSPY
1 month -15.6%-3.4%+24.6% +0.7%
3 months -0.4%-5.4%+7.5% +3.7%
6 months +24.2%-26.8%+43.9% +7.1%
Year to date -28.4%-37.9%-35.8% +12.8%
1 year -39.9%-42.4%-51.6% +11.9%
3 years -3.6%-63.6%-27.1% +85.2%
3 years, per year -1.2%-28.6%-10.0% +22.8%
5 years -21.4%-67.4%-74.5% +67.6%
5 years, per year -4.7%-20.1%-23.9% +10.9%
10 years +536.8%-66.4%— +262.0%
10 years, per year +20.3%-10.3%— +13.7%

Risk

MeasureNOWBRSLMNDYSPY
Volatility, 1Y 66.6%32.8%67.6% 12.7%
Downside volatility, 1Y 75.9%34.2%68.6% 12.6%
Beta vs S&P 500, 1Y 0.690.820.60 1.00
Return / volatility, 1Y -0.60-1.29-0.76 0.94
Max drawdown, 5Y -64.5%-72.7%-86.8% -25.4%
From 52-week high -41.3%-43.2%-53.8% -1.2%
52-week high $186.94$16.91$205.24 $779.14
52-week low $83.00$9.22$58.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWBRSLMNDY
P/E now vs peer median 78.5xmedian 28.0x 7.6xmedian 28.0x 40.2xmedian 33.1x
P/S now vs peer median 7.4xmedian 2.8x 0.7xmedian 2.8x 3.5xmedian 2.5x
EV/EBITDA now vs peer median 33.9xmedian 16.9x 3.5xmedian 16.9x 113.5xmedian 9.8x
P/FCF now vs peer median 24.0xmedian 15.9x -1.2xmedian 15.9x 15.2xmedian 15.2x
P/B now vs peer median 8.7xmedian 3.2x 0.9xmedian 3.2x 7.8xmedian 3.1x
PEG now vs peer median -22.98median 0.89 -0.82median 0.89 0.65median 0.74

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWBRSLMNDY
Revenue $15.43B $2.47B $1.37B
Gross profit $11.28B $1.32B $1.21B
Operating income $1.49B $1.07B $18.22M
Net income $1.45B $366.00M $121.24M
Free cash flow $4.75B -$1.47B $319.43M
R&D $3.47B $52.00M $355.70M
EPS (diluted) $1.39 $1.26 $2.28
Cash & equivalents $2.39B $558.00M $853.40M
Total debt $7.52B $4.35B –
Shares (diluted) 1.04B 197.00M 53.09M
Enterprise value $87.94B -$2.97B -$316.25M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWBRSLMNDY
P/E 78.5x 7.6x 40.2x
P/FCF 24.0x -1.2x 15.2x
P/Operating cash flow 21.3x -1.0x 15.4x
P/S 7.4x 0.7x 3.5x
P/B 8.7x 0.9x 7.8x
P/Tangible book 12.0x 0.9x 7.9x
EV/EBITDA 33.9x 3.5x 113.5x
EV/EBIT 78.2x 5.3x 207.3x
EV/Revenue 7.6x 2.3x 2.8x
EV/FCF 24.6x -3.8x 11.8x
EV/Operating cash flow 21.9x -3.0x 12.0x
PEG (3Y EPS CAGR) -22.98 -0.82 0.65

Growth

14 metrics
MetricNOWBRSLMNDY
Revenue growth (1Y) 21.8% 0.7% 24.2%
Revenue CAGR (3Y) 22.1% 9.1% 29.8%
Gross profit growth (1Y) 14.1% -4.0% 23.3%
Gross profit CAGR (3Y) 19.2% 151.4% 29.9%
Operating income growth (1Y) -14.9% 88.2% 193.1%
Operating income CAGR (3Y) 32.1% -2.1% 31.0%
Net income growth (1Y) -16.5% 8.9% 203.3%
Net income CAGR (3Y) -3.1% -4.5% 66.6%
EPS growth (1Y) -16.2% 33.1% 199.5%
EPS CAGR (3Y) -3.4% -9.4% 62.1%
Operating cash flow growth (1Y) 10.2% -265.1% -8.0%
Operating cash flow CAGR (3Y) 21.8% -60.6% 29.7%
Free cash flow growth (1Y) 20.0% -207.8% -6.0%
Free cash flow CAGR (3Y) 25.9% -58.7% 26.4%

Profitability

14 metrics
MetricNOWBRSLMNDY
Gross margin 73.1% 53.5% 88.7%
EBITDA margin 22.3% 65.3% 2.4%
Operating margin 9.7% 43.2% 1.3%
Pretax margin 13.1% 24.4% 4.7%
Net margin 9.4% 10.0% 8.9%
FCF margin 30.8% -59.6% 23.4%
Operating cash flow margin 34.6% -74.7% 23.0%
Return on equity 11.3% 17.7% 0.1%
Return on assets 4.6% 4.2% 0.0%
Return on invested capital 5.2% 14.1% –
Return on capital employed 7.5% 14.2% 2.1%
Asset turnover 0.5x 0.3x 0.8x
Cash conversion (OCF / net income) 3.7x -5.0x 2.6x
Stock comp / revenue 10.4% 0.7% 11.7%

Financial Health

11 metrics
MetricNOWBRSLMNDY
Debt / assets 23.6% 54.2% –
Debt / equity 0.6x 2.2x –
Net debt / EBITDA 0.8x 2.4x –
Debt / FCF 1.6x -3.0x –
Liabilities / assets 58.9% 74.9% 61.9%
Equity / assets 41.1% 25.1% 38.1%
Interest coverage 14.6x – –
Current ratio 0.7x 1.1x 1.5x
Quick ratio 0.6x 0.5x 1.4x
Cash ratio 0.4x 0.5x 1.4x
Altman Z-score 4.44 0.87 3.75

Shareholder Returns

7 metrics
MetricNOWBRSLMNDY
Dividend yield – 9.5% –
Net buyback yield 2.3% -17.5% 11.7%
Shareholder yield 2.3% -8.1% 11.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWBRSLMNDY
Forward P/E 28.5xFY2026 17.2xFY2026 16.1xFY2026
EPS, next fiscal year $3.85FY2026 $0.56FY2026 $5.89FY2026
EPS growth, next FY +9.7%FY2026 -38.5%FY2026 +33.9%FY2026
EPS growth, the year after +27.0% +28.6% +9.3%
Revenue, next fiscal year $15.25BFY2026 $2.56BFY2026 $1.51BFY2026
Revenue growth, next FY +14.8%FY2026 +2.1%FY2026 +22.4%FY2026
Revenue growth, the year after +17.7% -2.1% +9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWBRSLMNDY
Held by institutions 81.6% 44.1% 62.6%
Institutions holding 2,225 200 274
Change in shares held, QoQ -2.1% +3.8% -12.3%
Institutions buying 1,286 97 143
Institutions selling 779 58 104
Buyers to sellers 1.65 1.67 1.38

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWBRSLMNDY
NOW 1.00 0.13 0.60
BRSL 0.13 1.00 0.19
MNDY 0.60 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, BRSL and MNDY?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $108.68B, Brightstar Lottery (BRSL) $1.88B, Monday.Com (MNDY) $4.95B.

Which stock is cheaper, NOW, BRSL and MNDY?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 75.2x, Brightstar Lottery (BRSL) 7.6x, Monday.Com (MNDY) 40.8x). On next year's consensus earnings, Monday.Com (MNDY) is cheapest (ServiceNow (NOW) 28.5x, Brightstar Lottery (BRSL) 17.2x, Monday.Com (MNDY) 16.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Monday.Com (MNDY) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +21.8%, Brightstar Lottery (BRSL) +0.7%, Monday.Com (MNDY) +24.2%.

Which company is more profitable?

Brightstar Lottery (BRSL) has the highest net margin (ServiceNow (NOW) 9.4%, Brightstar Lottery (BRSL) 10.0%, Monday.Com (MNDY) 8.9%). On return on invested capital, Brightstar Lottery (BRSL) leads (ServiceNow (NOW) 5.2%, Brightstar Lottery (BRSL) 14.1%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: ServiceNow (NOW) -39.9%, Brightstar Lottery (BRSL) -42.4%, Monday.Com (MNDY) -51.6%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) -4.7%/yr, Brightstar Lottery (BRSL) -20.1%/yr, Monday.Com (MNDY) -23.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (ServiceNow (NOW) 66.6%, Brightstar Lottery (BRSL) 32.8%, Monday.Com (MNDY) 67.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, BRSL and MNDY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.