NOW vs BRSL vs GLOO Stock Comparison

ServiceNow, Brightstar Lottery and Gloo Holdings Prices as of Oct 26, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$158.19 +16.6% 1M -15.0% 1Y
Market cap
$159.75B
P/E
95.7x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
5 wins
GLOO Gloo Holdings, Inc.
$2.92 -38.8% 1M
Market cap
$236.89M
P/E
–
Revenue (TTM)
$154.29M
Div. yield
–
Business Process Automation Technology
2 wins

Head to Head

11 decided of 12

ServiceNow leads on 5 of the 12 questions below (ServiceNow 5, Brightstar Lottery 4, Gloo Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWBRSLGLOOLeader
Larger companyMarket capitalisation $159.75B $1.85B $236.89M NOW
Cheaper on earningsLower P/E, profitable companies only 95.7x 7.5x -1.9x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.1x 17.0x — BRSL
Faster revenue growthRevenue growth, trailing twelve months +22.2% +0.7% +275.5% GLOO
More profitableNet margin, trailing twelve months 11.3% 10.0% -81.3% NOW
Better return on capitalReturn on invested capital — 14.1% -54.6% BRSL
Less leveragedLower net debt / EBITDA 0.8x 2.4x 0.0x GLOO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -15.0% -42.7% — NOW
Better 5-year returnAnnualised price return, 5 years +3.5%/yr -20.4%/yr — NOW
Less volatileAnnualised volatility, 1 year 58.8% 32.7% 89.4% BRSL
Higher overall scoreMean of the five percentile scores vs peers 52/100 41/100 36/100 NOW

Percentile Scorecard

NOWBRSLGLOO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWBRSLGLOO
Valuation 28 #74 of 102 60 #41 of 102 19 #83 of 102
Growth 58 #42 of 98 24 #75 of 98 85 #16 of 98
Profitability 82 #18 of 95 60 #39 of 95 14 #82 of 95
Financial Health 50 #55 of 109 29 #78 of 109 58 #46 of 109
Shareholder Returns 41 #38 of 64 35 #42 of 64 5 #61 of 64
Overall 52 41 36
  • NOW ranked among 115 companies in Business Applications
  • BRSL ranked among 115 companies in Business Applications
  • GLOO ranked among 115 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWBRSLGLOOSPY
1 month +16.6%-4.4%-38.8% -0.8%
3 months +49.9%-9.2%-10.2% +3.5%
6 months +74.9%-26.0%-56.0% +7.0%
Year to date +3.3%-38.6%-48.7% +12.2%
1 year -15.0%-42.7%— +13.0%
3 years +42.8%-64.7%— +86.3%
3 years, per year +12.6%-29.4%— +23.1%
5 years +19.0%-68.1%— +68.6%
5 years, per year +3.5%-20.4%— +11.0%
10 years +902.5%-66.5%— +258.0%
10 years, per year +25.9%-10.4%— +13.6%

Risk

MeasureNOWBRSLGLOOSPY
Volatility, 1Y 58.8%32.7%89.4% 12.7%
Downside volatility, 1Y 61.5%34.3%84.1% 12.7%
Beta vs S&P 500, 1Y 0.620.840.87 1.00
Return / volatility, 1Y -0.25-1.31— 1.02
Max drawdown, 5Y -64.5%-72.7%-69.3% -25.4%
From 52-week high -16.4%-44.1%-69.3% -1.8%
52-week high $189.26$17.00$9.50 $779.14
52-week low $83.00$9.22$2.92 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWBRSLGLOO
P/E now vs peer median 97.7xmedian 28.8x 7.6xmedian 28.8x -1.9xmedian 28.8x
P/S now vs peer median 11.1xmedian 2.8x 0.7xmedian 2.8x 1.5xmedian 2.8x
EV/EBITDA now vs peer median 48.7xmedian 17.7x 3.5xmedian 17.7x -2.8xmedian 17.7x
P/FCF now vs peer median 35.7xmedian 15.8x -1.2xmedian 15.8x -3.6xmedian 15.8x
P/B now vs peer median 13.1xmedian 3.2x 0.9xmedian 3.2x 1.5xmedian 3.2x
PEG now vs peer median 18.80median 0.85 -0.81median 0.85 —median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWBRSLGLOO
Revenue $14.73B $2.47B $154.29M
Gross profit $11.02B $1.32B $45.81M
Operating income $1.68B $1.07B -$100.96M
Net income $1.67B $366.00M -$125.92M
Free cash flow $4.58B -$1.47B -$66.32M
R&D $3.26B $52.00M $24.02M
EPS (diluted) $1.61 $1.26 $-1.54
Cash & equivalents $2.50B $558.00M $39.30M
Total debt $7.52B $19.09B $37.42M
Shares (diluted) 1.03B 197.00M 81.41M
Enterprise value $138.21B -$3.00B $92.15M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWBRSLGLOO
P/E 97.7x 7.6x -1.9x
P/FCF 35.7x -1.2x -3.6x
P/Operating cash flow 30.8x -1.0x -3.7x
P/S 11.1x 0.7x 1.5x
P/B 13.1x 0.9x 1.5x
P/Tangible book 18.7x 0.9x 2.0x
EV/EBITDA 48.7x 3.5x -2.8x
EV/EBIT 99.1x 5.2x -2.3x
EV/Revenue 11.3x 2.3x 1.5x
EV/FCF 36.3x -3.8x -3.6x
EV/Operating cash flow 31.4x -3.0x -3.7x
PEG (3Y EPS CAGR) 18.80 -0.81 –

Growth

14 metrics
MetricNOWBRSLGLOO
Revenue growth (1Y) 22.2% 0.7% 275.5%
Revenue CAGR (3Y) 22.5% 9.1% –
Gross profit growth (1Y) 16.4% -4.0% 368.8%
Gross profit CAGR (3Y) 20.5% 151.4% –
Operating income growth (1Y) 4.9% 88.2% 1.8%
Operating income CAGR (3Y) 49.1% -2.1% –
Net income growth (1Y) 0.5% 8.9% 2.7%
Net income CAGR (3Y) 5.5% -4.5% –
EPS growth (1Y) 1.7% 33.1% 91.1%
EPS CAGR (3Y) 5.2% -9.4% –
Operating cash flow growth (1Y) 13.0% -265.1% –
Operating cash flow CAGR (3Y) 22.2% -60.6% –
Free cash flow growth (1Y) 19.0% -207.8% –
Free cash flow CAGR (3Y) 25.7% -58.7% –

Profitability

14 metrics
MetricNOWBRSLGLOO
Gross margin 74.8% 53.5% 29.7%
EBITDA margin 23.2% 65.3% -55.4%
Operating margin 11.4% 43.2% -65.4%
Pretax margin 15.9% 24.4% -83.9%
Net margin 11.3% 10.0% -81.3%
FCF margin 31.1% -59.6% -43.0%
Operating cash flow margin 36.0% -74.7% -41.7%
Return on equity 13.8% 17.7% -84.9%
Return on assets 6.0% 4.2% -49.4%
Return on invested capital – 14.1% -54.6%
Return on capital employed 10.6% 14.2% -50.5%
Asset turnover 0.5x 0.3x 0.6x
Cash conversion (OCF / net income) 3.2x -5.0x 0.5x
Stock comp / revenue 12.3% 0.7% 12.3%

Financial Health

11 metrics
MetricNOWBRSLGLOO
Debt / assets 23.7% 54.2% 13.8%
Debt / equity 0.6x 2.2x 0.2x
Net debt / EBITDA 0.8x 2.4x 0.0x
Debt / FCF 1.6x -3.0x -0.6x
Liabilities / assets 60.5% 74.9% 42.5%
Equity / assets 39.5% 25.1% 57.5%
Interest coverage – – -9.9x
Current ratio 0.7x 1.1x 1.2x
Quick ratio 0.6x 0.5x 1.1x
Cash ratio 0.4x 0.5x 0.7x
Altman Z-score 5.89 0.86 0.23

Shareholder Returns

7 metrics
MetricNOWBRSLGLOO
Dividend yield – 9.6% –
Net buyback yield 1.9% -17.7% -37.7%
Shareholder yield 1.9% -8.2% -37.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWBRSLGLOO
Forward P/E 41.1xFY2026 17.0xFY2026 –
EPS, next fiscal year $3.85FY2026 $0.56FY2026 $-0.60FY2026
EPS growth, next FY +9.7%FY2026 -38.5%FY2026 –
EPS growth, the year after +27.0% +28.6% –
Revenue, next fiscal year $15.25BFY2026 $2.56BFY2026 $188.99MFY2026
Revenue growth, next FY +14.8%FY2026 +2.1%FY2026 +99.7%FY2026
Revenue growth, the year after +17.7% -2.1% +56.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWBRSLGLOO
Held by institutions 81.6% 44.1% –
Institutions holding 2,224 200 –
Change in shares held, QoQ -2.1% +3.8% –
Institutions buying 1,285 97 –
Institutions selling 779 58 –
Buyers to sellers 1.65 1.67 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWBRSLGLOO
NOW 1.00 0.21 0.16
BRSL 0.21 1.00 0.02
GLOO 0.16 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NOW, BRSL and GLOO?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $159.75B, Brightstar Lottery (BRSL) $1.85B, Gloo Holdings (GLOO) $236.89M.

Which stock is cheaper, NOW, BRSL and GLOO?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 95.7x, Brightstar Lottery (BRSL) 7.5x, Gloo Holdings (GLOO) -1.9x). On next year's consensus earnings, Brightstar Lottery (BRSL) is cheapest (ServiceNow (NOW) 41.1x, Brightstar Lottery (BRSL) 17.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Gloo Holdings (GLOO) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +22.2%, Brightstar Lottery (BRSL) +0.7%, Gloo Holdings (GLOO) +275.5%.

Which company is more profitable?

ServiceNow (NOW) has the highest net margin (ServiceNow (NOW) 11.3%, Brightstar Lottery (BRSL) 10.0%, Gloo Holdings (GLOO) -81.3%). On return on invested capital, Brightstar Lottery (BRSL) leads (Brightstar Lottery (BRSL) 14.1%, Gloo Holdings (GLOO) -54.6%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: ServiceNow (NOW) -15.0%, Brightstar Lottery (BRSL) -42.7%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +3.5%/yr, Brightstar Lottery (BRSL) -20.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (ServiceNow (NOW) 58.8%, Brightstar Lottery (BRSL) 32.7%, Gloo Holdings (GLOO) 89.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, BRSL and GLOO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.