NOW vs BRSL vs CTSH Stock Comparison

ServiceNow, Brightstar Lottery and Cognizant Technology Solutions Prices as of Oct 27, 2026 Peers: Industry group
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NOW ServiceNow, Inc.
$154.83 +14.2% 1M -18.2% 1Y
Market cap
$155.73B
P/E
93.3x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
4 wins

Head to Head

11 decided of 12

ServiceNow leads on 4 of the 12 questions below (ServiceNow 4, Cognizant Technology Solutions 4, Brightstar Lottery 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNOWBRSLCTSHLeader
Larger companyMarket capitalisation $155.73B $1.86B $31.06B NOW
Cheaper on earningsLower P/E, profitable companies only 93.3x 7.5x 14.0x BRSL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 40.2x 16.9x 11.8x CTSH
Faster revenue growthRevenue growth, trailing twelve months +22.2% +0.7% +5.6% NOW
More profitableNet margin, trailing twelve months 11.3% 10.0% 10.3% NOW
Better return on capitalReturn on invested capital — 14.1% 13.7% BRSL
Less leveragedLower net debt / EBITDA 0.8x 2.4x 0.1x CTSH
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.02% –
Better 1-year returnPrice return, last 12 months -18.2% -43.9% -2.7% CTSH
Better 5-year returnAnnualised price return, 5 years +2.4%/yr -20.1%/yr -3.1%/yr NOW
Less volatileAnnualised volatility, 1 year 58.7% 32.6% 43.2% BRSL
Higher overall scoreMean of the five percentile scores vs peers 52/100 42/100 70/100 CTSH

Percentile Scorecard

NOWBRSLCTSH

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNOWBRSLCTSH
Valuation 27 #74 of 101 62 #39 of 101 59 #21 of 50
Growth 58 #41 of 97 24 #74 of 97 46 #25 of 45
Profitability 82 #18 of 94 59 #39 of 94 90 #5 of 41
Financial Health 50 #55 of 108 28 #78 of 108 77 #15 of 62
Shareholder Returns 41 #38 of 64 35 #42 of 64 79 #7 of 30
Overall 52 42 70
  • NOW ranked among 114 companies in Business Applications
  • BRSL ranked among 114 companies in Business Applications
  • CTSH ranked among 66 companies in Technology Services

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNOWBRSLCTSHSPY
1 month +14.2%-4.6%+15.5% -0.2%
3 months +40.0%-9.4%+31.6% +3.9%
6 months +71.1%-26.4%+20.1% +8.2%
Year to date +1.1%-38.7%-20.2% +12.9%
1 year -18.2%-43.9%-2.7% +12.3%
3 years +39.7%-64.8%+4.6% +87.4%
3 years, per year +11.8%-29.4%+1.5% +23.3%
5 years +12.6%-67.5%-14.4% +67.9%
5 years, per year +2.4%-20.1%-3.1% +10.9%
10 years +811.3%-66.4%+29.1% +261.1%
10 years, per year +24.7%-10.3%+2.6% +13.7%

Risk

MeasureNOWBRSLCTSHSPY
Volatility, 1Y 58.7%32.6%43.2% 12.7%
Downside volatility, 1Y 61.3%34.2%43.7% 12.7%
Beta vs S&P 500, 1Y 0.610.840.08 1.00
Return / volatility, 1Y -0.31-1.35-0.06 0.97
Max drawdown, 5Y -64.5%-72.7%-58.4% -25.4%
From 52-week high -18.2%-44.2%-23.6% -1.2%
52-week high $189.26$17.00$86.70 $779.14
52-week low $83.00$9.22$38.73 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNOWBRSLCTSH
P/E now vs peer median 95.6xmedian 28.3x 7.5xmedian 28.3x 13.9xmedian 17.4x
P/S now vs peer median 10.9xmedian 2.8x 0.7xmedian 2.8x 1.4xmedian 0.7x
EV/EBITDA now vs peer median 47.7xmedian 17.3x 3.5xmedian 17.3x 7.6xmedian 10.7x
P/FCF now vs peer median 35.0xmedian 15.8x -1.2xmedian 15.8x 11.5xmedian 11.5x
P/B now vs peer median 12.8xmedian 3.2x 0.9xmedian 3.2x 2.1xmedian 1.4x
PEG now vs peer median 18.40median 0.85 -0.81median 0.85 4.25median 1.51

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNOWBRSLCTSH
Revenue $14.73B $2.47B $21.64B
Gross profit $11.02B $1.32B $7.24B
Operating income $1.68B $1.07B $3.44B
Net income $1.67B $366.00M $2.22B
Free cash flow $4.58B -$1.47B $2.60B
R&D $3.26B $52.00M –
EPS (diluted) $1.61 $1.26 $4.76
Cash & equivalents $2.50B $558.00M $1.04B
Total debt $7.52B $4.35B $1.56B
Shares (diluted) 1.03B 197.00M 466.00M
Enterprise value $134.19B -$2.99B $24.23B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNOWBRSLCTSH
P/E 95.6x 7.5x 13.9x
P/FCF 35.0x -1.2x 11.5x
P/Operating cash flow 30.2x -1.0x 10.3x
P/S 10.9x 0.7x 1.4x
P/B 12.8x 0.9x 2.1x
P/Tangible book 18.3x 0.9x 2.3x
EV/EBITDA 47.7x 3.5x 7.6x
EV/EBIT 97.0x 5.2x 8.9x
EV/Revenue 11.1x 2.3x 1.4x
EV/FCF 35.6x -3.8x 11.7x
EV/Operating cash flow 30.7x -3.0x 10.4x
PEG (3Y EPS CAGR) 18.40 -0.81 4.25

Growth

14 metrics
MetricNOWBRSLCTSH
Revenue growth (1Y) 22.2% 0.7% 5.6%
Revenue CAGR (3Y) 22.5% 9.1% 3.7%
Gross profit growth (1Y) 16.4% -4.0% 3.4%
Gross profit CAGR (3Y) 20.5% 151.4% 2.2%
Operating income growth (1Y) 4.9% 88.2% 8.8%
Operating income CAGR (3Y) 49.1% -2.1% 7.5%
Net income growth (1Y) 0.5% 8.9% -8.9%
Net income CAGR (3Y) 5.5% -4.5% 0.4%
EPS growth (1Y) 1.7% 33.1% -3.8%
EPS CAGR (3Y) 5.2% -9.4% 3.3%
Operating cash flow growth (1Y) 13.0% -265.1% 13.7%
Operating cash flow CAGR (3Y) 22.2% -60.6% 5.3%
Free cash flow growth (1Y) 19.0% -207.8% 13.8%
Free cash flow CAGR (3Y) 25.7% -58.7% 6.3%

Profitability

14 metrics
MetricNOWBRSLCTSH
Gross margin 74.8% 53.5% 33.4%
EBITDA margin 23.2% 65.3% 18.5%
Operating margin 11.4% 43.2% 15.9%
Pretax margin 15.9% 24.4% 16.2%
Net margin 11.3% 10.0% 10.3%
FCF margin 31.1% -59.6% 12.0%
Operating cash flow margin 36.0% -74.7% 13.5%
Return on equity 13.8% 17.7% 15.0%
Return on assets 6.0% 4.2% 10.7%
Return on invested capital – 14.1% 13.7%
Return on capital employed 10.6% 14.2% 20.0%
Asset turnover 0.5x 0.3x 1.0x
Cash conversion (OCF / net income) 3.2x -5.0x 1.3x
Stock comp / revenue 12.3% 0.7% 0.9%

Financial Health

11 metrics
MetricNOWBRSLCTSH
Debt / assets 23.7% 54.2% 7.5%
Debt / equity 0.6x 2.2x 0.1x
Net debt / EBITDA 0.8x 2.4x 0.1x
Debt / FCF 1.6x -3.0x 0.6x
Liabilities / assets 60.5% 74.9% 30.6%
Equity / assets 39.5% 25.1% 69.4%
Interest coverage – – 95.4x
Current ratio 0.7x 1.1x 2.2x
Quick ratio 0.6x 0.5x 1.7x
Cash ratio 0.4x 0.5x 0.3x
Altman Z-score 5.78 0.86 5.63

Shareholder Returns

7 metrics
MetricNOWBRSLCTSH
Dividend yield – 9.6% 2.0%
Net buyback yield 2.0% -17.8% 7.9%
Shareholder yield 2.0% -8.2% 9.8%
Payout ratio (earnings) – – 27.8%
Payout ratio (FCF) – – 23.8%
Dividend growth (1Y) – – 1.8%
Dividend CAGR (3Y) – – 2.3%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNOWBRSLCTSH
Forward P/E 40.2xFY2026 16.9xFY2026 11.8xFY2026
EPS, next fiscal year $3.85FY2026 $0.56FY2026 $5.61FY2026
EPS growth, next FY +9.7%FY2026 -38.5%FY2026 +6.3%FY2026
EPS growth, the year after +27.0% +28.6% +10.0%
Revenue, next fiscal year $15.25BFY2026 $2.56BFY2026 $20.77BFY2026
Revenue growth, next FY +14.8%FY2026 +2.1%FY2026 -1.6%FY2026
Revenue growth, the year after +17.7% -2.1% +7.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNOWBRSLCTSH
Held by institutions 81.6% 44.1% 100.0%
Institutions holding 2,224 200 915
Change in shares held, QoQ -2.1% +3.8% +6.6%
Institutions buying 1,285 97 464
Institutions selling 779 58 352
Buyers to sellers 1.65 1.67 1.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NOWBRSLCTSH
NOW 1.00 0.21 0.55
BRSL 0.21 1.00 0.31
CTSH 0.55 0.31 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, NOW, BRSL and CTSH?

ServiceNow (NOW) is the largest by market capitalisation: ServiceNow (NOW) $155.73B, Brightstar Lottery (BRSL) $1.86B, Cognizant Technology Solutions (CTSH) $31.06B.

Which stock is cheaper, NOW, BRSL and CTSH?

Brightstar Lottery (BRSL) trades on the lowest price-to-earnings ratio (ServiceNow (NOW) 93.3x, Brightstar Lottery (BRSL) 7.5x, Cognizant Technology Solutions (CTSH) 14.0x). On next year's consensus earnings, Cognizant Technology Solutions (CTSH) is cheapest (ServiceNow (NOW) 40.2x, Brightstar Lottery (BRSL) 16.9x, Cognizant Technology Solutions (CTSH) 11.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ServiceNow (NOW) +22.2%, Brightstar Lottery (BRSL) +0.7%, Cognizant Technology Solutions (CTSH) +5.6%.

Which company is more profitable?

ServiceNow (NOW) has the highest net margin (ServiceNow (NOW) 11.3%, Brightstar Lottery (BRSL) 10.0%, Cognizant Technology Solutions (CTSH) 10.3%). On return on invested capital, Brightstar Lottery (BRSL) leads (Brightstar Lottery (BRSL) 14.1%, Cognizant Technology Solutions (CTSH) 13.7%).

Which stock has performed better?

Over the past year Cognizant Technology Solutions (CTSH) returned the most: ServiceNow (NOW) -18.2%, Brightstar Lottery (BRSL) -43.9%, Cognizant Technology Solutions (CTSH) -2.7%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +2.4%/yr, Brightstar Lottery (BRSL) -20.1%/yr, Cognizant Technology Solutions (CTSH) -3.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: ServiceNow (NOW) 0.00%, Brightstar Lottery (BRSL) 0.00%, Cognizant Technology Solutions (CTSH) 0.02%. ServiceNow (NOW) and Brightstar Lottery (BRSL) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Brightstar Lottery (BRSL) has been the steadiest (ServiceNow (NOW) 58.7%, Brightstar Lottery (BRSL) 32.6%, Cognizant Technology Solutions (CTSH) 43.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NOW, BRSL and CTSH?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.