NIQ vs SMWB vs MKTW Stock Comparison

NIQ Global Intelligence, Similarweb and Marketwise Prices as of Nov 5, 2026 Peers: Industry group
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SMWB Similarweb Ltd.
$8.41 +4.6% 1M -2.7% 1Y
Market cap
$701.44M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
2 wins
MKTW Marketwise, Inc.
$21.73 +9.7% 1M +29.0% 1Y
Market cap
$60.36M
P/E
26.6x
Revenue (TTM)
$316.32M
Div. yield
0.08%
Analytics and BI Technology
2 wins

Head to Head

8 decided of 12

NIQ Global Intelligence leads on 4 of the 12 questions below (NIQ Global Intelligence 4, Similarweb 2, Marketwise 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNIQSMWBMKTWLeader
Larger companyMarket capitalisation $5.96B $701.44M $60.36M NIQ
Cheaper on earningsLower P/E, profitable companies only -17.0x -32.2x 26.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.9x 38.2x 67.9x NIQ
Faster revenue growthRevenue growth, trailing twelve months +8.9% +10.2% -7.6% SMWB
More profitableNet margin, trailing twelve months -8.0% -7.4% 0.7% MKTW
Better return on capitalReturn on invested capital 1.8% — — –
Less leveragedLower net debt / EBITDA 4.1x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.08% –
Better 1-year returnPrice return, last 12 months +65.4% -2.7% +29.0% NIQ
Better 5-year returnAnnualised price return, 5 years — -15.8%/yr -32.8%/yr SMWB
Less volatileAnnualised volatility, 1 year 66.9% 80.6% 51.3% MKTW
Higher overall scoreMean of the five percentile scores vs peers 57/100 35/100 53/100 NIQ

Percentile Scorecard

NIQSMWBMKTW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNIQSMWBMKTW
Valuation 73 #28 of 100 28 #72 of 100 98 #3 of 100
Growth 87 #14 of 99 62 #38 of 99 12 #87 of 99
Profitability 48 #50 of 96 42 #56 of 96 82 #18 of 96
Financial Health 20 #90 of 112 24 #85 of 112 10 #101 of 112
Shareholder Returns – 20 #54 of 67 61 #27 of 67
Overall 57 35 53
  • NIQ ranked among 113 companies in Business Applications
  • SMWB ranked among 113 companies in Business Applications
  • MKTW ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNIQSMWBMKTWSPY
1 month +15.5%+4.6%+9.7% -5.9%
3 months +70.4%+14.6%+1.8% -4.6%
6 months +77.9%+156.4%+30.7% +0.2%
Year to date +20.8%+12.3%+44.7% +7.5%
1 year +65.4%-2.7%+29.0% +8.2%
3 years —+68.5%-53.0% +68.3%
3 years, per year —+19.0%-22.2% +19.0%
5 years —-57.6%-86.3% +56.5%
5 years, per year —-15.8%-32.8% +9.4%

Risk

MeasureNIQSMWBMKTWSPY
Volatility, 1Y 66.9%80.6%51.3% 13.6%
Downside volatility, 1Y 62.9%88.8%47.3% 14.2%
Beta vs S&P 500, 1Y 0.471.630.23 1.00
Return / volatility, 1Y 0.98-0.030.57 0.60
Max drawdown, 5Y -59.6%-88.3%-94.2% -25.4%
From 52-week high -2.4%-9.3%0.0% -5.9%
52-week high $20.40$9.27$21.73 $779.14
52-week low $7.97$2.33$13.65 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNIQSMWBMKTW
P/E now vs peer median -16.7xmedian 24.7x -32.8xmedian 24.7x 26.7xmedian 24.7x
P/S now vs peer median 1.3xmedian 2.8x 2.5xmedian 2.8x 1.1xmedian 2.8x
EV/EBITDA now vs peer median 11.9xmedian 16.5x -286.0xmedian 16.5x 12.2xmedian 16.5x
P/FCF now vs peer median 11.6xmedian 15.3x 47.4xmedian 15.3x 6.6xmedian 15.3x
P/B now vs peer median 5.1xmedian 2.7x 32.1xmedian 2.7x -1.3xmedian 2.7x
PEG now vs peer median —median 0.77 -1.09median 0.77 -0.67median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNIQSMWBMKTW
Revenue $4.39B $295.61M $316.32M
Gross profit $2.43B $235.99M $272.43M
Operating income $85.40M -$11.06M $23.72M
Net income -$350.00M -$21.78M $25.83M
Free cash flow $506.40M $15.44M $52.11M
R&D – $73.83M $9.66M
EPS (diluted) $-1.19 $-0.26 $0.77
Cash & equivalents $416.60M $73.90M $27.39M
Total debt $3.55B – –
Shares (diluted) 295.06M 84.82M 2.94M
Enterprise value $4.21B $424.39M -$122.75M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNIQSMWBMKTW
P/E -16.7x -32.8x 26.7x
P/FCF 11.6x 47.4x 6.6x
P/Operating cash flow 10.9x 51.6x 6.5x
P/S 1.3x 2.5x 1.1x
P/B 5.1x 32.1x -1.3x
P/Tangible book -6.8x 32.1x -1.3x
EV/EBITDA 11.9x -286.0x 12.2x
EV/EBIT 105.5x -59.4x 13.3x
EV/Revenue 2.1x 2.2x 1.0x
EV/FCF 17.8x 42.6x 6.0x
EV/Operating cash flow 16.8x 46.4x 6.0x
PEG (3Y EPS CAGR) – -1.09 -0.67

Growth

14 metrics
MetricNIQSMWBMKTW
Revenue growth (1Y) 8.9% 10.2% -7.6%
Revenue CAGR (3Y) – 12.5% -12.0%
Gross profit growth (1Y) 7.6% 12.1% -8.5%
Gross profit CAGR (3Y) – 14.6% -12.4%
Operating income growth (1Y) 481.0% 50.2% -67.8%
Operating income CAGR (3Y) – 42.5% -32.0%
Net income growth (1Y) 31.1% 25.1% -66.2%
Net income CAGR (3Y) – 27.5% -31.4%
EPS growth (1Y) 42.8% 28.7% -65.5%
EPS CAGR (3Y) – 30.2% -39.7%
Operating cash flow growth (1Y) 1,467% -30.9% 89.0%
Operating cash flow CAGR (3Y) – 33.8% -1.9%
Free cash flow growth (1Y) 12,760% -29.0% 89.7%
Free cash flow CAGR (3Y) – 32.7% -2.1%

Profitability

14 metrics
MetricNIQSMWBMKTW
Gross margin 55.4% 79.8% 86.1%
EBITDA margin 17.2% -0.8% 8.2%
Operating margin 1.9% -3.7% 7.5%
Pretax margin -4.4% -5.9% 8.4%
Net margin -8.0% -7.4% 0.7%
FCF margin 11.5% 5.2% 16.5%
Operating cash flow margin 12.2% 4.8% 16.6%
Return on equity -29.8% -108.3% –
Return on assets -5.1% -8.8% 13.9%
Return on invested capital 1.8% – –
Return on capital employed 1.6% -19.5% –
Asset turnover 0.6x 1.1x 1.7x
Cash conversion (OCF / net income) -1.5x -0.7x 2.0x
Stock comp / revenue 1.8% 6.2% 2.8%

Financial Health

11 metrics
MetricNIQSMWBMKTW
Debt / assets 52.5% – –
Debt / equity 3.1x – –
Net debt / EBITDA 4.1x – –
Debt / FCF 7.0x – –
Liabilities / assets 83.0% 91.9% 242.2%
Equity / assets 17.0% 8.1% -142.2%
Interest coverage – – –
Current ratio 1.1x 0.8x 0.3x
Quick ratio 1.0x 0.6x 0.1x
Cash ratio 0.3x 0.3x 0.1x
Altman Z-score 0.86 0.37 0.72

Shareholder Returns

7 metrics
MetricNIQSMWBMKTW
Dividend yield – – 4.8%
Net buyback yield – -0.4% 0.6%
Shareholder yield 0.0% -0.4% 5.4%
Payout ratio (earnings) – – 17.7%
Payout ratio (FCF) – – 8.8%
Dividend growth (1Y) – – 8.7%
Dividend CAGR (3Y) – – 148.0%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNIQSMWBMKTW
Forward P/E 17.9xFY2026 38.2xFY2026 67.9xFY2026
EPS, next fiscal year $1.11FY2026 $0.22FY2026 $0.32FY2026
EPS growth, next FY +382.6%FY2026 +266.7%FY2026 -86.1%FY2026
EPS growth, the year after +19.8% +36.4% +425.0%
Revenue, next fiscal year $4.21BFY2026 $332.20MFY2026 $327.52MFY2026
Revenue growth, next FY +0.2%FY2026 +17.6%FY2026 -0.2%FY2026
Revenue growth, the year after +18.6% +0.7% +2.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNIQSMWBMKTW
Held by institutions 84.4% 45.9% 5.7%
Institutions holding 162 68 53
Change in shares held, QoQ +4.0% -7.8% +8.7%
Institutions buying 101 36 33
Institutions selling 51 18 12
Buyers to sellers 1.98 2.00 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NIQSMWBMKTW
NIQ 1.00 0.12 0.03
SMWB 0.12 1.00 0.16
MKTW 0.03 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NIQ, SMWB and MKTW?

NIQ Global Intelligence (NIQ) is the largest by market capitalisation: NIQ Global Intelligence (NIQ) $5.96B, Similarweb (SMWB) $701.44M, Marketwise (MKTW) $60.36M.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: NIQ Global Intelligence (NIQ) +8.9%, Similarweb (SMWB) +10.2%, Marketwise (MKTW) -7.6%.

Which company is more profitable?

Marketwise (MKTW) has the highest net margin (NIQ Global Intelligence (NIQ) -8.0%, Similarweb (SMWB) -7.4%, Marketwise (MKTW) 0.7%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: NIQ Global Intelligence (NIQ) +65.4%, Similarweb (SMWB) -2.7%, Marketwise (MKTW) +29.0%. Over five years, Similarweb (SMWB) compounded fastest (Similarweb (SMWB) -15.8%/yr, Marketwise (MKTW) -32.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: NIQ Global Intelligence (NIQ) 0.00%, Similarweb (SMWB) 0.00%, Marketwise (MKTW) 0.08%. NIQ Global Intelligence (NIQ) and Similarweb (SMWB) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marketwise (MKTW) has been the steadiest (NIQ Global Intelligence (NIQ) 66.9%, Similarweb (SMWB) 80.6%, Marketwise (MKTW) 51.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NIQ, SMWB and MKTW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.