NIQ vs MSTR Stock Comparison

NIQ Global Intelligence and Strategy Prices as of Oct 23, 2026 Peers: Industry group
MSTR Strategy Inc
$146.01 -10.0% 1M -48.8% 1Y
Market cap
$49.33B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

8 decided of 12

NIQ Global Intelligence leads on 5 of the 12 questions below (NIQ Global Intelligence 5, Strategy 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNIQMSTRLeader
Larger companyMarket capitalisation $5.87B $49.33B MSTR
Cheaper on earningsLower P/E, profitable companies only -22.2x -1.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.1x — –
Faster revenue growthRevenue growth, trailing twelve months +7.5% +7.8% MSTR
More profitableNet margin, trailing twelve months -6.1% -6,294.3% NIQ
Better return on capitalReturn on invested capital 2.8% -73.9% NIQ
Less leveragedLower net debt / EBITDA 4.0x -0.1x MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +46.0% -48.8% NIQ
Better 5-year returnAnnualised price return, 5 years — +15.2%/yr –
Less volatileAnnualised volatility, 1 year 67.3% 81.1% NIQ
Higher overall scoreMean of the five percentile scores vs peers 54/100 21/100 NIQ

Percentile Scorecard

NIQMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNIQMSTR
Valuation 71 #30 of 101 8 #93 of 101
Growth 74 #26 of 97 7 #90 of 97
Profitability 46 #51 of 94 8 #87 of 94
Financial Health 25 #82 of 109 80 #23 of 109
Shareholder Returns – 3 #62 of 64
Overall 54 21
  • NIQ ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNIQMSTRSPY
1 month +13.2%-10.0% -1.0%
3 months +86.4%+59.3% +2.9%
6 months +73.5%-14.6% +6.4%
Year to date +21.5%-3.9% +11.4%
1 year +46.0%-48.8% +13.1%
3 years —+243.6% +79.4%
3 years, per year —+50.9% +21.5%
5 years —+103.2% +67.7%
5 years, per year —+15.2% +10.9%
10 years —+766.0% +255.2%
10 years, per year —+24.1% +13.5%

Risk

MeasureNIQMSTRSPY
Volatility, 1Y 67.3%81.1% 12.7%
Downside volatility, 1Y 63.1%74.6% 12.7%
Beta vs S&P 500, 1Y 0.453.16 1.00
Return / volatility, 1Y 0.68-0.60 1.03
Max drawdown, 5Y -59.6%-84.1% -25.4%
From 52-week high 0.0%-50.6% -2.5%
52-week high $20.04$295.63 $779.14
52-week low $7.97$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNIQMSTR
P/E now vs peer median -22.4xmedian 29.9x -1.6xmedian 29.9x
P/S now vs peer median 1.4xmedian 2.8x 103.1xmedian 2.8x
EV/EBITDA now vs peer median 11.4xmedian 17.4x -1.5xmedian 17.4x
P/FCF now vs peer median —median 16.9x -1,962xmedian 16.9x
P/B now vs peer median 5.2xmedian 3.1x 1.7xmedian 3.1x
PEG now vs peer median —median 0.86 0.01median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNIQMSTR
Revenue $4.36B $498.35M
Gross profit $2.43B $336.89M
Operating income $135.00M -$36.36B
Net income -$264.00M -$30.41B
Free cash flow – -$26.19M
R&D – $93.13M
EPS (diluted) $-0.89 $-88.98
Cash & equivalents $416.60M $1.71B
Total debt $3.55B $6.71B
Shares (diluted) 295.06M 352.53M
Enterprise value $4.23B $42.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNIQMSTR
P/E -22.4x -1.6x
P/FCF – -1,962x
P/Operating cash flow – -2,558x
P/S 1.4x 103.1x
P/B 5.2x 1.7x
P/Tangible book -6.8x -2.7x
EV/EBITDA 11.4x -1.5x
EV/EBIT 67.0x -1.5x
EV/Revenue 2.1x 111.7x
EV/FCF – -2,125x
EV/Operating cash flow – -2,770x
PEG (3Y EPS CAGR) – 0.01

Growth

14 metrics
MetricNIQMSTR
Revenue growth (1Y) 7.5% 7.8%
Revenue CAGR (3Y) – -0.1%
Gross profit growth (1Y) 6.6% 4.0%
Gross profit CAGR (3Y) – -5.0%
Operating income growth (1Y) 577.0% -645.8%
Operating income CAGR (3Y) – -437.1%
Net income growth (1Y) 55.3% -734.6%
Net income CAGR (3Y) – -430.3%
EPS growth (1Y) 62.2% -676.7%
EPS CAGR (3Y) – -314.6%
Operating cash flow growth (1Y) – 79.0%
Operating cash flow CAGR (3Y) – -202.3%
Free cash flow growth (1Y) – 74.1%
Free cash flow CAGR (3Y) – -109.9%

Profitability

14 metrics
MetricNIQMSTR
Gross margin 55.7% 67.6%
EBITDA margin 18.2% -7,284%
Operating margin 3.1% -7,295%
Pretax margin -2.4% -7,280%
Net margin -6.1% -6,294%
FCF margin – -5.3%
Operating cash flow margin – -4.0%
Return on equity -21.5% -90.1%
Return on assets -3.8% -56.9%
Return on invested capital 2.8% -73.9%
Return on capital employed 2.6% -68.7%
Asset turnover 0.6x 0.0x
Cash conversion (OCF / net income) – 0.0x
Stock comp / revenue – 10.7%

Financial Health

11 metrics
MetricNIQMSTR
Debt / assets 52.5% 12.8%
Debt / equity 3.1x 0.2x
Net debt / EBITDA 4.0x -0.1x
Debt / FCF – -256.2x
Liabilities / assets 83.0% 41.2%
Equity / assets 17.0% 58.8%
Interest coverage – –
Current ratio 1.1x 5.4x
Quick ratio 1.0x 5.2x
Cash ratio 0.3x 4.9x
Altman Z-score 0.88 -1.21

Shareholder Returns

7 metrics
MetricNIQMSTR
Dividend yield – –
Net buyback yield – -51.6%
Shareholder yield 0.0% -51.6%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNIQMSTR
Forward P/E 18.1xFY2026 –
EPS, next fiscal year $1.11FY2026 $-20.12FY2026
EPS growth, next FY +382.6%FY2026 –
EPS growth, the year after +19.8% –
Revenue, next fiscal year $4.21BFY2026 $466.60MFY2026
Revenue growth, next FY +0.2%FY2026 -2.2%FY2026
Revenue growth, the year after +18.6% +14.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNIQMSTR
Held by institutions 84.4% 57.9%
Institutions holding 162 867
Change in shares held, QoQ +4.0% +12.5%
Institutions buying 101 501
Institutions selling 51 256
Buyers to sellers 1.98 1.96

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NIQMSTR
NIQ 1.00 0.04
MSTR 0.04 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NIQ and MSTR?

Strategy (MSTR) is the largest by market capitalisation: NIQ Global Intelligence (NIQ) $5.87B, Strategy (MSTR) $49.33B.

Which company is growing faster?

Strategy (MSTR) grew revenue fastest over the trailing twelve months: NIQ Global Intelligence (NIQ) +7.5%, Strategy (MSTR) +7.8%.

Which company is more profitable?

NIQ Global Intelligence (NIQ) has the highest net margin (NIQ Global Intelligence (NIQ) -6.1%, Strategy (MSTR) -6,294.3%). On return on invested capital, NIQ Global Intelligence (NIQ) leads (NIQ Global Intelligence (NIQ) 2.8%, Strategy (MSTR) -73.9%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: NIQ Global Intelligence (NIQ) +46.0%, Strategy (MSTR) -48.8%. Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (NIQ Global Intelligence (NIQ) 67.3%, Strategy (MSTR) 81.1%). Volatility measures how widely the price swings, not the risk of the business.

Do NIQ and MSTR move together?

Their daily returns over the past year have a correlation of 0.04, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, NIQ and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.