LAMR vs WPP Stock Comparison

Lamar Advertising and Wpp Prices as of Oct 26, 2026 Peers: Industry group
LAMR Lamar Advertising Co/New
$157.01 +9.0% 1M +30.6% 1Y
Market cap
$15.91B
P/E
28.6x
Revenue (TTM)
$2.33B
Div. yield
0.04%
Billboard REITs Real Estate
4 wins
WPP WPP plc
$26.31 +1.2% 1M +10.0% 1Y
Market cap
$5.61B
P/E
–
Revenue (TTM)
—
Div. yield
–
Advertising Agencies Communication Services
1 win

Head to Head

5 decided of 12

Lamar Advertising leads on 4 of the 12 questions below (Lamar Advertising 4, Wpp 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionLAMRWPPLeader
Larger companyMarket capitalisation $15.91B $5.61B LAMR
Cheaper on earningsLower P/E, profitable companies only 28.6x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 25.0x 7.8x WPP
Faster revenue growthRevenue growth, trailing twelve months +4.4% — –
More profitableNet margin, trailing twelve months 23.9% — –
Better return on capitalReturn on invested capital 16.1% — –
Less leveragedLower net debt / EBITDA 3.2x — –
Higher dividend yieldTrailing dividend yield 0.04% 0.00% –
Better 1-year returnPrice return, last 12 months +30.6% +10.0% LAMR
Better 5-year returnAnnualised price return, 5 years +6.9%/yr -16.9%/yr LAMR
Less volatileAnnualised volatility, 1 year 20.9% 55.8% LAMR
Higher overall scoreMean of the five percentile scores vs peers 58/100 — –

Percentile Scorecard

LAMRWPP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisLAMRWPP
Valuation 70 #4 of 11 –
Growth 44 #6 of 10 –
Profitability 56 #5 of 10 –
Financial Health 60 #5 of 11 26 #46 of 62
Shareholder Returns – 40 #16 of 26
Overall 58 –
  • LAMR ranked among 11 companies in Infrastructure REITs
  • WPP ranked among 62 companies in Advertising and Media

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodLAMRWPPSPY
1 month +9.0%+1.2% -0.8%
3 months -2.5%+34.5% +3.5%
6 months +15.7%+51.6% +7.0%
Year to date +24.0%+17.1% +12.2%
1 year +30.6%+10.0% +13.0%
3 years +95.4%-37.5% +86.3%
3 years, per year +25.0%-14.5% +23.1%
5 years +39.7%-60.3% +68.6%
5 years, per year +6.9%-16.9% +11.0%
10 years +145.5%-74.5% +258.0%
10 years, per year +9.4%-12.8% +13.6%

Risk

MeasureLAMRWPPSPY
Volatility, 1Y 20.9%55.8% 12.7%
Downside volatility, 1Y 20.5%54.6% 12.7%
Beta vs S&P 500, 1Y 0.321.12 1.00
Return / volatility, 1Y 1.460.18 1.02
Max drawdown, 5Y -35.8%-81.8% -25.4%
From 52-week high -4.5%-4.5% -1.8%
52-week high $164.33$27.56 $779.14
52-week low $116.11$15.11 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleLAMRWPP
P/E now vs peer median 28.7xmedian 24.3x —median 18.4x
P/S now vs peer median 5.9xmedian 6.4x —median 0.6x
EV/EBITDA now vs peer median 15.8xmedian 15.8x —median 11.0x
P/FCF now vs peer median 19.1xmedian 18.4x —median 9.1x
P/B now vs peer median 13.7xmedian 2.3x 1.5xmedian 1.6x
PEG now vs peer median 2.84median 0.72 —median 0.44

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsLAMRWPP
Revenue $2.33B –
Gross profit $1.57B –
Operating income $739.17M –
Net income $565.31M –
Free cash flow $718.05M –
EPS (diluted) $5.47 –
Cash & equivalents $67.95M $3.13B
Total debt $13.78B $26.45B
Shares (diluted) 101.59M 215.20M
Enterprise value $15.72B -$6.43B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricLAMRWPP
P/E 28.7x –
P/FCF 19.1x –
P/Operating cash flow 15.1x –
P/S 5.9x –
P/B 13.7x 1.5x
P/Tangible book -110.2x 2.1x
EV/EBITDA 15.8x –
EV/EBIT 23.2x –
EV/Revenue 7.4x –
EV/FCF 23.9x –
EV/Operating cash flow 18.9x –
PEG (3Y EPS CAGR) 2.84 –

Growth

14 metrics
MetricLAMRWPP
Revenue growth (1Y) 4.4% –
Revenue CAGR (3Y) 3.9% –
Gross profit growth (1Y) 5.1% –
Gross profit CAGR (3Y) 4.1% –
Operating income growth (1Y) 20.8% –
Operating income CAGR (3Y) 8.0% –
Net income growth (1Y) 28.2% –
Net income CAGR (3Y) 10.5% –
EPS growth (1Y) 26.7% –
EPS CAGR (3Y) 10.1% –
Operating cash flow growth (1Y) 4.9% –
Operating cash flow CAGR (3Y) 5.3% –
Free cash flow growth (1Y) -0.6% –
Free cash flow CAGR (3Y) 6.7% –

Profitability

14 metrics
MetricLAMRWPP
Gross margin 67.4% –
EBITDA margin 46.5% –
Operating margin 31.8% –
Pretax margin 24.8% –
Net margin 23.9% –
FCF margin 30.9% –
Operating cash flow margin 39.0% –
Return on equity 57.2% –
Return on assets 8.1% –
Return on invested capital 16.1% –
Return on capital employed 12.0% –
Asset turnover 0.3x –
Cash conversion (OCF / net income) 1.6x –
Stock comp / revenue 1.8% –

Financial Health

11 metrics
MetricLAMRWPP
Debt / assets 50.3% 22.7%
Debt / equity 3.5x 1.9x
Net debt / EBITDA 3.2x –
Debt / FCF 4.9x –
Liabilities / assets 85.8% 88.2%
Equity / assets 14.2% 11.8%
Interest coverage 4.5x –
Current ratio 0.6x 0.9x
Quick ratio 0.6x 0.7x
Cash ratio 0.1x 0.2x
Altman Z-score 1.77 –

Shareholder Returns

7 metrics
MetricLAMRWPP
Dividend yield 4.2% 3.8%
Net buyback yield -0.1% –
Shareholder yield 4.1% 3.8%
Payout ratio (earnings) 117.7% –
Payout ratio (FCF) 92.7% –
Dividend growth (1Y) 5.8% –
Dividend CAGR (3Y) 7.9% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusLAMRWPP
Forward P/E 25.0xFY2026 7.8xFY2026
EPS, next fiscal year $6.29FY2026 $3.38FY2026
EPS growth, next FY +9.0%FY2026 -20.8%FY2026
EPS growth, the year after +2.5% +5.3%
Revenue, next fiscal year $2.48BFY2026 $12.26BFY2026
Revenue growth, next FY +9.4%FY2026 -10.8%FY2026
Revenue growth, the year after +2.5% +9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersLAMRWPP
Held by institutions 98.1% 11.5%
Institutions holding 775 141
Change in shares held, QoQ 0.0% -0.4%
Institutions buying 426 81
Institutions selling 232 35
Buyers to sellers 1.84 2.31

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

LAMRWPP
LAMR 1.00 0.19
WPP 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, LAMR and WPP?

Lamar Advertising (LAMR) is the largest by market capitalisation: Lamar Advertising (LAMR) $15.91B, Wpp (WPP) $5.61B.

Which stock has performed better?

Over the past year Lamar Advertising (LAMR) returned the most: Lamar Advertising (LAMR) +30.6%, Wpp (WPP) +10.0%. Over five years, Lamar Advertising (LAMR) compounded fastest (Lamar Advertising (LAMR) +6.9%/yr, Wpp (WPP) -16.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Lamar Advertising (LAMR) 0.04%, Wpp (WPP) 0.00%. Wpp (WPP) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Lamar Advertising (LAMR) has been the steadiest (Lamar Advertising (LAMR) 20.9%, Wpp (WPP) 55.8%). Volatility measures how widely the price swings, not the risk of the business.

Do LAMR and WPP move together?

Their daily returns over the past year have a correlation of 0.19, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, LAMR and WPP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Lamar Advertising (LAMR) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.