HOG vs VFS vs MCFT Stock Comparison

Harley-Davidson, VinFast Auto and MasterCraft Boat Holdings Prices as of Oct 29, 2026 Peers: Industry group
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HOG Harley-Davidson, Inc.
$30.33 +22.2% 1M +12.5% 1Y
Market cap
$3.24B
P/E
12.9x
Revenue (TTM)
—
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins
VFS VinFast Auto Ltd.
$3.44 +8.9% 1M +1.5% 1Y
Market cap
$7.64B
P/E
–
Revenue (TTM)
$3,514.06T
Div. yield
–
Auto Manufacturers Consumer Discretionary
2 wins

Head to Head

8 decided of 12

MasterCraft Boat Holdings leads on 3 of the 12 questions below (MasterCraft Boat Holdings 3, Harley-Davidson 3, VinFast Auto 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOGVFSMCFTLeader
Larger companyMarket capitalisation $3.24B $7.64B $369.17M VFS
Cheaper on earningsLower P/E, profitable companies only 12.9x 0.0x -222.1x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.0x — 10.8x MCFT
Faster revenue growthRevenue growth, trailing twelve months — +4,424.0% +22.8% VFS
More profitableNet margin, trailing twelve months — -69.2% -0.5% MCFT
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — -0.5x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.5% +1.5% -0.3% HOG
Better 5-year returnAnnualised price return, 5 years -3.6%/yr -18.9%/yr -4.5%/yr HOG
Less volatileAnnualised volatility, 1 year 38.8% 41.9% 40.0% HOG
Higher overall scoreMean of the five percentile scores vs peers 39/100 6/100 49/100 MCFT

Percentile Scorecard

HOGVFSMCFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOGVFSMCFT
Valuation 65 #18 of 50 8 #46 of 50 45 #28 of 50
Growth 4 #47 of 49 2 #48 of 49 17 #41 of 49
Profitability – 11 #41 of 46 60 #19 of 46
Financial Health – 4 #49 of 51 82 #10 of 51
Shareholder Returns 46 #16 of 29 – 43 #17 of 29
Overall 39 6 49
  • HOG ranked among 56 companies in Automobiles and Components
  • VFS ranked among 56 companies in Automobiles and Components
  • MCFT ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGVFSMCFTSPY
1 month +22.2%+8.9%+5.8% +0.7%
3 months +23.0%+11.0%-13.9% +3.7%
6 months +27.0%-18.7%-9.0% +7.1%
Year to date +48.0%+3.0%+12.3% +12.8%
1 year +12.5%+1.5%-0.3% +11.9%
3 years +17.2%-35.5%+5.6% +85.2%
3 years, per year +5.4%-13.6%+1.8% +22.8%
5 years -16.9%-64.8%-20.7% +67.6%
5 years, per year -3.6%-18.9%-4.5% +10.9%
10 years -45.9%—+89.6% +262.0%
10 years, per year -6.0%—+6.6% +13.7%

Risk

MeasureHOGVFSMCFTSPY
Volatility, 1Y 38.8%41.9%40.0% 12.7%
Downside volatility, 1Y 36.1%39.6%39.0% 12.6%
Beta vs S&P 500, 1Y 0.850.800.98 1.00
Return / volatility, 1Y 0.320.04-0.01 0.94
Max drawdown, 5Y -66.8%-97.1%-57.6% -25.4%
From 52-week high 0.0%-27.7%-22.4% -1.2%
52-week high $30.33$4.76$27.38 $779.14
52-week low $17.19$2.81$17.21 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOGVFSMCFT
P/E now vs peer median 12.9xmedian 21.7x 0.0xmedian 21.7x -219.3xmedian 21.7x
P/S now vs peer median 0.6xmedian 0.5x 0.0xmedian 0.5x 1.0xmedian 0.5x
EV/EBITDA now vs peer median —median 8.7x -0.5xmedian 8.7x 25.6xmedian 8.7x
P/FCF now vs peer median -19.4xmedian 9.4x 0.0xmedian 9.4x 16.3xmedian 9.4x
P/B now vs peer median 1.0xmedian 1.0x 0.0xmedian 1.0x 1.0xmedian 1.0x
PEG now vs peer median —median 1.36 —median 1.36 8.27median 1.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOGVFSMCFT
Revenue – $3,514.06T $348.90M
Gross profit – -$1,799.20T $79.78M
Operating income -$217.26M -$3,021.72T -$1.11M
Net income – -$3,525.77T -$1.66M
Free cash flow – -$1,569.01T $22.38M
R&D – $376.86T –
EPS (diluted) – $-1,039,497.78 $-0.10
Cash & equivalents $2.08B $281.02T $43.87M
Total debt – $865.76T –
Shares (diluted) 108.57M 2.34B 17.16M
Enterprise value $3.24B -$1,239.61T $91.98M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOGVFSMCFT
P/E 12.9x 0.0x -219.3x
P/FCF -19.4x 0.0x 16.3x
P/Operating cash flow 7.4x 0.0x 12.0x
P/S 0.6x 0.0x 1.0x
P/B 1.0x 0.0x 1.0x
P/Tangible book 1.0x 0.0x 1.2x
EV/EBITDA – -0.5x 25.6x
EV/EBIT – -0.1x -287.9x
EV/Revenue – 0.1x 0.9x
EV/FCF – -0.3x 14.3x
EV/Operating cash flow 7.4x -0.2x 10.5x
PEG (3Y EPS CAGR) – – 8.27

Growth

14 metrics
MetricHOGVFSMCFT
Revenue growth (1Y) – 4,424% 22.8%
Revenue CAGR (3Y) – – -19.2%
Gross profit growth (1Y) – -6,447% 40.3%
Gross profit CAGR (3Y) – – -22.2%
Operating income growth (1Y) -139.2% -4,777% -109.9%
Operating income CAGR (3Y) -31.4% – -26.2%
Net income growth (1Y) – -3,441% -123.6%
Net income CAGR (3Y) – – -26.5%
EPS growth (1Y) – -2,344% -122.7%
EPS CAGR (3Y) – – -26.5%
Operating cash flow growth (1Y) -22.2% – -20.2%
Operating cash flow CAGR (3Y) -14.3% – -39.3%
Free cash flow growth (1Y) – – -22.9%
Free cash flow CAGR (3Y) – – -41.5%

Profitability

14 metrics
MetricHOGVFSMCFT
Gross margin – -51.2% 22.9%
EBITDA margin – -24.7% 3.6%
Operating margin – -86.0% -0.3%
Pretax margin – -102.7% 0.4%
Net margin – -69.2% -0.5%
FCF margin – -44.6% 6.4%
Operating cash flow margin – -50.4% 8.7%
Return on equity -4.5% – -0.6%
Return on assets – -47.1% -0.4%
Return on invested capital – – –
Return on capital employed – -208.1% -0.4%
Asset turnover – 0.7x 0.9x
Cash conversion (OCF / net income) – 0.5x -18.4x
Stock comp / revenue – – 1.2%

Financial Health

11 metrics
MetricHOGVFSMCFT
Debt / assets – 29.1% –
Debt / equity – -0.2x –
Net debt / EBITDA – -0.5x –
Debt / FCF – -0.6x –
Liabilities / assets – 256.0% 23.8%
Equity / assets – -156.0% 76.2%
Interest coverage – -5.7x -5.2x
Current ratio – 0.5x 1.6x
Quick ratio – 0.2x 0.6x
Cash ratio – 0.1x 0.4x
Altman Z-score – -10.29 3.02

Shareholder Returns

7 metrics
MetricHOGVFSMCFT
Dividend yield 2.5% – –
Net buyback yield – – 0.6%
Shareholder yield 2.5% – 0.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOGVFSMCFT
Forward P/E 41.0xFY2026 – 10.8xFY2027
EPS, next fiscal year $0.74FY2026 $-1.86FY2026 $1.96FY2027
EPS growth, next FY -73.4%FY2026 – +11.4%FY2027
EPS growth, the year after +147.3% – +16.8%
Revenue, next fiscal year $4.11BFY2026 $5.02BFY2026 $662.23MFY2027
Revenue growth, next FY +14.8%FY2026 +39.4%FY2026 +89.8%FY2027
Revenue growth, the year after +2.9% +20.0% -6.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOGVFSMCFT
Held by institutions 100.0% 0.2% 72.9%
Institutions holding 440 32 153
Change in shares held, QoQ +3.1% -8.3% +14.6%
Institutions buying 220 20 109
Institutions selling 122 8 27
Buyers to sellers 1.80 2.50 4.04

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOGVFSMCFT
HOG 1.00 0.20 0.36
VFS 0.20 1.00 0.13
MCFT 0.36 0.13 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOG, VFS and MCFT?

VinFast Auto (VFS) is the largest by market capitalisation: Harley-Davidson (HOG) $3.24B, VinFast Auto (VFS) $7.64B, MasterCraft Boat Holdings (MCFT) $369.17M.

Which company is growing faster?

VinFast Auto (VFS) grew revenue fastest over the trailing twelve months: VinFast Auto (VFS) +4,424.0%, MasterCraft Boat Holdings (MCFT) +22.8%.

Which company is more profitable?

MasterCraft Boat Holdings (MCFT) has the highest net margin (VinFast Auto (VFS) -69.2%, MasterCraft Boat Holdings (MCFT) -0.5%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Harley-Davidson (HOG) +12.5%, VinFast Auto (VFS) +1.5%, MasterCraft Boat Holdings (MCFT) -0.3%. Over five years, Harley-Davidson (HOG) compounded fastest (Harley-Davidson (HOG) -3.6%/yr, VinFast Auto (VFS) -18.9%/yr, MasterCraft Boat Holdings (MCFT) -4.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Harley-Davidson (HOG) has been the steadiest (Harley-Davidson (HOG) 38.8%, VinFast Auto (VFS) 41.9%, MasterCraft Boat Holdings (MCFT) 40.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOG, VFS and MCFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MasterCraft Boat Holdings (MCFT) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.