HOG vs MCFT vs LVWR Stock Comparison

Harley-Davidson, MasterCraft Boat Holdings and LiveWire Prices as of Oct 29, 2026 Peers: Industry group
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HOG Harley-Davidson, Inc.
$30.33 +22.2% 1M +12.5% 1Y
Market cap
$3.24B
P/E
12.9x
Revenue (TTM)
—
Div. yield
–
Recreational Vehicles Consumer Discretionary
4 wins
LVWR LiveWire Group, Inc.
$0.90 -44.4% 1M -83.7% 1Y
Market cap
$141.50M
P/E
–
Revenue (TTM)
$33.45M
Div. yield
–
Recreational Vehicles Consumer Discretionary
1 win

Head to Head

7 decided of 12

Harley-Davidson leads on 4 of the 12 questions below (Harley-Davidson 4, MasterCraft Boat Holdings 2, LiveWire 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOGMCFTLVWRLeader
Larger companyMarket capitalisation $3.24B $369.17M $141.50M HOG
Cheaper on earningsLower P/E, profitable companies only 12.9x -222.1x -1.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.0x 10.8x — MCFT
Faster revenue growthRevenue growth, trailing twelve months — +22.8% +33.4% LVWR
More profitableNet margin, trailing twelve months — -0.5% — –
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.5% -0.3% -83.7% HOG
Better 5-year returnAnnualised price return, 5 years -3.6%/yr -4.5%/yr -38.0%/yr HOG
Less volatileAnnualised volatility, 1 year 38.8% 40.0% 162.3% HOG
Higher overall scoreMean of the five percentile scores vs peers 39/100 49/100 33/100 MCFT

Percentile Scorecard

HOGMCFTLVWR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOGMCFTLVWR
Valuation 65 #18 of 50 45 #28 of 50 4 #48 of 50
Growth 4 #47 of 49 17 #41 of 49 88 #7 of 49
Profitability – 60 #19 of 46 9 #42 of 46
Financial Health – 82 #10 of 51 32 #35 of 51
Shareholder Returns 46 #16 of 29 43 #17 of 29 –
Overall 39 49 33
  • HOG ranked among 56 companies in Automobiles and Components
  • MCFT ranked among 56 companies in Automobiles and Components
  • LVWR ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGMCFTLVWRSPY
1 month +22.2%+5.8%-44.4% +0.7%
3 months +23.0%-13.9%-57.9% +3.7%
6 months +27.0%-9.0%-50.5% +7.1%
Year to date +48.0%+12.3%-79.6% +12.8%
1 year +12.5%-0.3%-83.7% +11.9%
3 years +17.2%+5.6%-91.3% +85.2%
3 years, per year +5.4%+1.8%-55.7% +22.8%
5 years -16.9%-20.7%-90.8% +67.6%
5 years, per year -3.6%-4.5%-38.0% +10.9%
10 years -45.9%+89.6%— +262.0%
10 years, per year -6.0%+6.6%— +13.7%

Risk

MeasureHOGMCFTLVWRSPY
Volatility, 1Y 38.8%40.0%162.3% 12.7%
Downside volatility, 1Y 36.1%39.0%147.5% 12.6%
Beta vs S&P 500, 1Y 0.850.981.13 1.00
Return / volatility, 1Y 0.32-0.01-0.52 0.94
Max drawdown, 5Y -66.8%-57.6%-94.7% -25.4%
From 52-week high 0.0%-22.4%-83.7% -1.2%
52-week high $30.33$27.38$5.53 $779.14
52-week low $17.19$17.21$0.65 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOGMCFTLVWR
P/E now vs peer median 12.9xmedian 21.7x -219.3xmedian 21.7x -2.5xmedian 21.7x
P/S now vs peer median 0.6xmedian 0.5x 1.0xmedian 0.5x 5.5xmedian 0.5x
EV/EBITDA now vs peer median —median 8.7x 25.6xmedian 8.7x —median 8.7x
P/FCF now vs peer median -19.4xmedian 9.4x 16.3xmedian 9.4x -6.5xmedian 9.4x
P/B now vs peer median 1.0xmedian 1.0x 1.0xmedian 1.0x -33.5xmedian 1.0x
PEG now vs peer median —median 1.36 8.27median 1.36 -0.25median 1.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOGMCFTLVWR
Revenue – $348.90M $33.45M
Gross profit – $79.78M –
Operating income -$217.26M -$1.11M -$70.94M
Net income – -$1.66M -$72.58M
Free cash flow – $22.38M –
EPS (diluted) – $-0.10 $-0.35
Cash & equivalents $2.08B $43.87M $39.92M
Shares (diluted) 108.57M 17.16M 205.04M
Enterprise value $3.24B $91.98M $141.50M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOGMCFTLVWR
P/E 12.9x -219.3x -2.5x
P/FCF -19.4x 16.3x -6.5x
P/Operating cash flow 7.4x 12.0x -4.0x
P/S 0.6x 1.0x 5.5x
P/B 1.0x 1.0x -33.5x
P/Tangible book 1.0x 1.2x -19.8x
EV/EBITDA – 25.6x –
EV/EBIT – -287.9x –
EV/Revenue – 0.9x 5.5x
EV/FCF – 14.3x –
EV/Operating cash flow 7.4x 10.5x -4.0x
PEG (3Y EPS CAGR) – 8.27 -0.25

Growth

14 metrics
MetricHOGMCFTLVWR
Revenue growth (1Y) – 22.8% 33.4%
Revenue CAGR (3Y) – -19.2% 1.3%
Gross profit growth (1Y) – 40.3% –
Gross profit CAGR (3Y) – -22.2% –
Operating income growth (1Y) -139.2% -109.9% 14.5%
Operating income CAGR (3Y) -31.4% -26.2% 13.9%
Net income growth (1Y) – -123.6% 9.6%
Net income CAGR (3Y) – -26.5% 9.8%
EPS growth (1Y) – -122.7% 10.1%
EPS CAGR (3Y) – -26.5% 10.2%
Operating cash flow growth (1Y) -22.2% -20.2% 31.5%
Operating cash flow CAGR (3Y) -14.3% -39.3% 17.2%
Free cash flow growth (1Y) – -22.9% –
Free cash flow CAGR (3Y) – -41.5% –

Profitability

14 metrics
MetricHOGMCFTLVWR
Gross margin – 22.9% –
EBITDA margin – 3.6% –
Operating margin – -0.3% –
Pretax margin – 0.4% –
Net margin – -0.5% –
FCF margin – 6.4% –
Operating cash flow margin – 8.7% -138.2%
Return on equity -4.5% -0.6% –
Return on assets – -0.4% –
Return on invested capital – – –
Return on capital employed – -0.4% –
Asset turnover – 0.9x 0.3x
Cash conversion (OCF / net income) – -18.4x 0.6x
Stock comp / revenue – 1.2% 14.8%

Financial Health

11 metrics
MetricHOGMCFTLVWR
Debt / assets – – –
Debt / equity – – –
Net debt / EBITDA – – –
Debt / FCF – – –
Liabilities / assets – 23.8% 105.3%
Equity / assets – 76.2% -5.3%
Interest coverage – -5.2x –
Current ratio – 1.6x 3.1x
Quick ratio – 0.6x –
Cash ratio – 0.4x –
Altman Z-score – 3.02 –

Shareholder Returns

7 metrics
MetricHOGMCFTLVWR
Dividend yield 2.5% – –
Net buyback yield – 0.6% –
Shareholder yield 2.5% 0.6% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOGMCFTLVWR
Forward P/E 41.0xFY2026 10.8xFY2027 –
EPS, next fiscal year $0.74FY2026 $1.96FY2027 $-0.26FY2026
EPS growth, next FY -73.4%FY2026 +11.4%FY2027 –
EPS growth, the year after +147.3% +16.8% –
Revenue, next fiscal year $4.11BFY2026 $662.23MFY2027 $192.71MFY2026
Revenue growth, next FY +14.8%FY2026 +89.8%FY2027 +650.7%FY2026
Revenue growth, the year after +2.9% -6.5% +277.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOGMCFTLVWR
Held by institutions 100.0% 72.9% 2.0%
Institutions holding 440 153 62
Change in shares held, QoQ +3.1% +14.6% +4.1%
Institutions buying 220 109 32
Institutions selling 122 27 20
Buyers to sellers 1.80 4.04 1.60

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOGMCFTLVWR
HOG 1.00 0.36 0.02
MCFT 0.36 1.00 0.14
LVWR 0.02 0.14 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOG, MCFT and LVWR?

Harley-Davidson (HOG) is the largest by market capitalisation: Harley-Davidson (HOG) $3.24B, MasterCraft Boat Holdings (MCFT) $369.17M, LiveWire (LVWR) $141.50M.

Which company is growing faster?

LiveWire (LVWR) grew revenue fastest over the trailing twelve months: MasterCraft Boat Holdings (MCFT) +22.8%, LiveWire (LVWR) +33.4%.

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Harley-Davidson (HOG) +12.5%, MasterCraft Boat Holdings (MCFT) -0.3%, LiveWire (LVWR) -83.7%. Over five years, Harley-Davidson (HOG) compounded fastest (Harley-Davidson (HOG) -3.6%/yr, MasterCraft Boat Holdings (MCFT) -4.5%/yr, LiveWire (LVWR) -38.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Harley-Davidson (HOG) has been the steadiest (Harley-Davidson (HOG) 38.8%, MasterCraft Boat Holdings (MCFT) 40.0%, LiveWire (LVWR) 162.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOG, MCFT and LVWR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Harley-Davidson (HOG) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.