HNST vs BBWI Stock Comparison

Honest Company and Bath & Body Works Prices as of Oct 29, 2026 Peers: Industry group
HNST Honest Company, Inc.
$4.59 -11.9% 1M +32.7% 1Y
Market cap
$526.30M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
3 wins
BBWI Bath & Body Works, Inc.
$22.78 +42.4% 1M -8.6% 1Y
Market cap
$4.60B
P/E
7.4x
Revenue (TTM)
$7.38B
Div. yield
3.51%
Personal Care Products Consumer Staples
5 wins

Head to Head

8 decided of 12

Bath & Body Works leads on 5 of the 12 questions below (Bath & Body Works 5, Honest Company 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHNSTBBWILeader
Larger companyMarket capitalisation $526.30M $4.60B BBWI
Cheaper on earningsLower P/E, profitable companies only -41.8x 7.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.3x 8.1x BBWI
Faster revenue growthRevenue growth, trailing twelve months -12.3% +0.1% BBWI
More profitableNet margin, trailing twelve months -3.6% 9.0% BBWI
Better return on capitalReturn on invested capital — 32.2% –
Less leveragedLower net debt / EBITDA — 2.0x –
Higher dividend yieldTrailing dividend yield — 3.51% –
Better 1-year returnPrice return, last 12 months +32.7% -8.6% HNST
Better 5-year returnAnnualised price return, 5 years -12.9%/yr -19.9%/yr HNST
Less volatileAnnualised volatility, 1 year 71.4% 61.9% BBWI
Higher overall scoreMean of the five percentile scores vs peers 74/100 63/100 HNST

Percentile Scorecard

HNSTBBWI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHNSTBBWI
Valuation 71 #16 of 52 86 #8 of 52
Growth 65 #18 of 50 47 #27 of 50
Profitability 48 #24 of 45 93 #4 of 45
Financial Health 95 #4 of 56 31 #39 of 56
Shareholder Returns 90 #4 of 31 57 #14 of 31
Overall 74 63
  • HNST ranked among 60 companies in Household and Personal Products
  • BBWI ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHNSTBBWISPY
1 month -11.9%+42.4% +0.7%
3 months +23.4%+14.2% +3.7%
6 months +31.1%+17.2% +7.1%
Year to date +77.9%+13.4% +12.8%
1 year +32.7%-8.6% +11.9%
3 years +295.7%-21.9% +85.2%
3 years, per year +58.2%-7.9% +22.8%
5 years -49.8%-67.0% +67.6%
5 years, per year -12.9%-19.9% +10.9%
10 years —-61.8% +262.0%
10 years, per year —-9.2% +13.7%

Risk

MeasureHNSTBBWISPY
Volatility, 1Y 71.4%61.9% 12.7%
Downside volatility, 1Y 68.9%63.7% 12.6%
Beta vs S&P 500, 1Y 1.161.40 1.00
Return / volatility, 1Y 0.46-0.14 0.94
Max drawdown, 5Y -89.1%-81.1% -25.4%
From 52-week high -22.9%-8.6% -1.2%
52-week high $5.95$24.91 $779.14
52-week low $2.10$14.85 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHNSTBBWI
P/E now vs peer median -41.8xmedian 18.7x 7.4xmedian 18.7x
P/S now vs peer median 1.5xmedian 1.5x 0.6xmedian 1.5x
EV/EBITDA now vs peer median -34.6xmedian 13.0x 5.4xmedian 13.0x
P/FCF now vs peer median 10.0xmedian 18.9x —median 18.9x
P/B now vs peer median 3.2xmedian 2.2x -4.4xmedian 2.2x
PEG now vs peer median -0.96median 1.01 3.53median 1.01

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHNSTBBWI
Revenue $342.01M $7.38B
Gross profit $121.96M $3.23B
Operating income -$14.94M $1.13B
Net income -$12.17M $662.00M
Free cash flow $52.71M –
R&D $7.12M –
EPS (diluted) $-0.11 $3.28
Cash & equivalents $105.90M $794.00M
Total debt – $3.61B
Shares (diluted) 113.11M 202.00M
Enterprise value $169.00M $2.26B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHNSTBBWI
P/E -41.8x 7.4x
P/FCF 10.0x –
P/Operating cash flow 9.3x –
P/S 1.5x 0.6x
P/B 3.2x -4.4x
P/Tangible book 3.2x -3.8x
EV/EBITDA -34.6x 5.4x
EV/EBIT -28.1x 6.6x
EV/Revenue 1.2x 1.0x
EV/FCF 8.0x –
EV/Operating cash flow 7.4x –
PEG (3Y EPS CAGR) -0.96 3.53

Growth

14 metrics
MetricHNSTBBWI
Revenue growth (1Y) -12.3% 0.1%
Revenue CAGR (3Y) 0.8% -0.3%
Gross profit growth (1Y) -20.1% -1.6%
Gross profit CAGR (3Y) 10.2% 0.9%
Operating income growth (1Y) -437.7% -10.2%
Operating income CAGR (3Y) 35.8% -2.5%
Net income growth (1Y) -287.8% -9.1%
Net income CAGR (3Y) 40.1% -2.1%
EPS growth (1Y) -289.3% -5.0%
EPS CAGR (3Y) 43.7% 2.1%
Operating cash flow growth (1Y) 1,143% –
Operating cash flow CAGR (3Y) 47.4% –
Free cash flow growth (1Y) 977.7% –
Free cash flow CAGR (3Y) 45.4% –

Profitability

14 metrics
MetricHNSTBBWI
Gross margin 35.7% 43.8%
EBITDA margin -3.6% 18.7%
Operating margin -4.4% 15.4%
Pretax margin -3.5% 12.2%
Net margin -3.6% 9.0%
FCF margin 15.4% –
Operating cash flow margin 16.5% –
Return on equity -7.2% –
Return on assets -5.6% 12.9%
Return on invested capital – 32.2%
Return on capital employed -9.0% 33.3%
Asset turnover 1.6x 1.4x
Cash conversion (OCF / net income) -4.7x –
Stock comp / revenue 3.2% –

Financial Health

11 metrics
MetricHNSTBBWI
Debt / assets – 70.1%
Debt / equity – -3.4x
Net debt / EBITDA – 2.0x
Debt / FCF – –
Liabilities / assets 24.1% 120.5%
Equity / assets 75.9% -20.5%
Interest coverage – 4.2x
Current ratio 3.9x 1.2x
Quick ratio 2.9x 0.6x
Cash ratio 2.1x 0.5x
Altman Z-score 4.97 2.35

Shareholder Returns

7 metrics
MetricHNSTBBWI
Dividend yield – 3.5%
Net buyback yield 3.6% –
Shareholder yield 3.6% 3.5%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHNSTBBWI
Forward P/E 38.3xFY2026 8.1xFY2026
EPS, next fiscal year $0.12FY2026 $2.80FY2026
EPS growth, next FY +71.4%FY2026 -12.8%FY2026
EPS growth, the year after 0.0% -5.7%
Revenue, next fiscal year $307.35MFY2026 $7.36BFY2026
Revenue growth, next FY -17.2%FY2026 +1.0%FY2026
Revenue growth, the year after +12.1% +0.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHNSTBBWI
Held by institutions 45.0% 100.0%
Institutions holding 146 464
Change in shares held, QoQ +5.2% +1.6%
Institutions buying 94 245
Institutions selling 36 171
Buyers to sellers 2.61 1.43

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HNSTBBWI
HNST 1.00 0.19
BBWI 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HNST and BBWI?

Bath & Body Works (BBWI) is the largest by market capitalisation: Honest Company (HNST) $526.30M, Bath & Body Works (BBWI) $4.60B.

Which company is growing faster?

Bath & Body Works (BBWI) grew revenue fastest over the trailing twelve months: Honest Company (HNST) -12.3%, Bath & Body Works (BBWI) +0.1%.

Which company is more profitable?

Bath & Body Works (BBWI) has the highest net margin (Honest Company (HNST) -3.6%, Bath & Body Works (BBWI) 9.0%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Honest Company (HNST) +32.7%, Bath & Body Works (BBWI) -8.6%. Over five years, Honest Company (HNST) compounded fastest (Honest Company (HNST) -12.9%/yr, Bath & Body Works (BBWI) -19.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Bath & Body Works (BBWI) 3.51%. Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Bath & Body Works (BBWI) has been the steadiest (Honest Company (HNST) 71.4%, Bath & Body Works (BBWI) 61.9%). Volatility measures how widely the price swings, not the risk of the business.

Do HNST and BBWI move together?

Their daily returns over the past year have a correlation of 0.19, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, HNST and BBWI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Bath & Body Works (BBWI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.