HNST vs KMB Stock Comparison

Honest Company and Kimberly Clark Prices as of Oct 29, 2026 Peers: Industry group
HNST Honest Company, Inc.
$4.59 -11.9% 1M +32.7% 1Y
Market cap
$526.30M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins
KMB Kimberly Clark Corp
$110.02 +11.1% 1M -5.7% 1Y
Market cap
$36.59B
P/E
18.7x
Revenue (TTM)
$16.58B
Div. yield
4.64%
Personal Care Products Consumer Staples
6 wins

Head to Head

8 decided of 12

Kimberly Clark leads on 6 of the 12 questions below (Kimberly Clark 6, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHNSTKMBLeader
Larger companyMarket capitalisation $526.30M $36.59B KMB
Cheaper on earningsLower P/E, profitable companies only -41.8x 18.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.3x 14.4x KMB
Faster revenue growthRevenue growth, trailing twelve months -12.3% +0.7% KMB
More profitableNet margin, trailing twelve months -3.6% 11.8% KMB
Better return on capitalReturn on invested capital — 19.4% –
Less leveragedLower net debt / EBITDA — 1.7x –
Higher dividend yieldTrailing dividend yield — 4.64% –
Better 1-year returnPrice return, last 12 months +32.7% -5.7% HNST
Better 5-year returnAnnualised price return, 5 years -12.9%/yr -3.2%/yr KMB
Less volatileAnnualised volatility, 1 year 71.4% 29.2% KMB
Higher overall scoreMean of the five percentile scores vs peers 74/100 55/100 HNST

Percentile Scorecard

HNSTKMB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHNSTKMB
Valuation 71 #16 of 52 55 #24 of 52
Growth 65 #18 of 50 45 #28 of 50
Profitability 48 #24 of 45 82 #9 of 45
Financial Health 95 #4 of 56 38 #35 of 56
Shareholder Returns 90 #4 of 31 53 #15 of 31
Overall 74 55
  • HNST ranked among 60 companies in Household and Personal Products
  • KMB ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHNSTKMBSPY
1 month -11.9%+11.1% +0.7%
3 months +23.4%-0.2% +3.7%
6 months +31.1%+11.8% +7.1%
Year to date +77.9%+9.0% +12.8%
1 year +32.7%-5.7% +11.9%
3 years +295.7%-7.9% +85.2%
3 years, per year +58.2%-2.7% +22.8%
5 years -49.8%-15.0% +67.6%
5 years, per year -12.9%-3.2% +10.9%
10 years —-4.0% +262.0%
10 years, per year —-0.4% +13.7%

Risk

MeasureHNSTKMBSPY
Volatility, 1Y 71.4%29.2% 12.7%
Downside volatility, 1Y 68.9%32.5% 12.6%
Beta vs S&P 500, 1Y 1.160.02 1.00
Return / volatility, 1Y 0.46-0.20 0.94
Max drawdown, 5Y -89.1%-37.3% -25.4%
From 52-week high -22.9%-8.5% -1.2%
52-week high $5.95$120.21 $779.14
52-week low $2.10$93.05 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHNSTKMB
P/E now vs peer median -41.8xmedian 18.7x 18.7xmedian 18.7x
P/S now vs peer median 1.5xmedian 1.5x 2.2xmedian 1.5x
EV/EBITDA now vs peer median -34.6xmedian 13.0x 13.0xmedian 13.0x
P/FCF now vs peer median 10.0xmedian 18.9x 20.1xmedian 18.9x
P/B now vs peer median 3.2xmedian 2.2x 19.5xmedian 2.2x
PEG now vs peer median -0.96median 1.01 2.84median 1.01

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHNSTKMB
Revenue $342.01M $16.58B
Gross profit $121.96M $6.10B
Operating income -$14.94M $2.51B
Net income -$12.17M $1.99B
Free cash flow $52.71M $1.82B
R&D $7.12M –
EPS (diluted) $-0.11 $5.87
Cash & equivalents $105.90M $956.00M
Total debt – $6.52B
Shares (diluted) 113.11M 333.30M
Enterprise value $169.00M $33.91B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHNSTKMB
P/E -41.8x 18.7x
P/FCF 10.0x 20.1x
P/Operating cash flow 9.3x 11.0x
P/S 1.5x 2.2x
P/B 3.2x 19.5x
P/Tangible book 3.2x 20.3x
EV/EBITDA -34.6x 13.0x
EV/EBIT -28.1x 16.8x
EV/Revenue 1.2x 2.5x
EV/FCF 8.0x 23.2x
EV/Operating cash flow 7.4x 12.6x
PEG (3Y EPS CAGR) -0.96 2.84

Growth

14 metrics
MetricHNSTKMB
Revenue growth (1Y) -12.3% 0.7%
Revenue CAGR (3Y) 0.8% -6.7%
Gross profit growth (1Y) -20.1% 2.0%
Gross profit CAGR (3Y) 10.2% -2.8%
Operating income growth (1Y) -437.7% -5.8%
Operating income CAGR (3Y) 35.8% 3.5%
Net income growth (1Y) -287.8% -18.9%
Net income CAGR (3Y) 40.1% 6.5%
EPS growth (1Y) -289.3% -19.5%
EPS CAGR (3Y) 43.7% 6.6%
Operating cash flow growth (1Y) 1,143% 16.1%
Operating cash flow CAGR (3Y) 47.4% 1.5%
Free cash flow growth (1Y) 977.7% -13.4%
Free cash flow CAGR (3Y) 45.4% -8.7%

Profitability

14 metrics
MetricHNSTKMB
Gross margin 35.7% 36.8%
EBITDA margin -3.6% 19.5%
Operating margin -4.4% 15.2%
Pretax margin -3.5% 13.5%
Net margin -3.6% 11.8%
FCF margin 15.4% 11.0%
Operating cash flow margin 16.5% 20.1%
Return on equity -7.2% 105.0%
Return on assets -5.6% 11.1%
Return on invested capital – 19.4%
Return on capital employed -9.0% 23.1%
Asset turnover 1.6x 0.9x
Cash conversion (OCF / net income) -4.7x 1.7x
Stock comp / revenue 3.2% 0.8%

Financial Health

11 metrics
MetricHNSTKMB
Debt / assets – 35.1%
Debt / equity – 3.5x
Net debt / EBITDA – 1.7x
Debt / FCF – 3.6x
Liabilities / assets 24.1% 89.9%
Equity / assets 75.9% 10.1%
Interest coverage – 10.7x
Current ratio 3.9x 0.9x
Quick ratio 2.9x 0.4x
Cash ratio 2.1x 0.1x
Altman Z-score 4.97 3.35

Shareholder Returns

7 metrics
MetricHNSTKMB
Dividend yield – 4.6%
Net buyback yield 3.6% 0.0%
Shareholder yield 3.6% 4.7%
Payout ratio (earnings) – 84.4%
Payout ratio (FCF) – 92.3%
Dividend growth (1Y) – 2.2%
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHNSTKMB
Forward P/E 38.3xFY2026 14.4xFY2026
EPS, next fiscal year $0.12FY2026 $7.64FY2026
EPS growth, next FY +71.4%FY2026 +1.5%FY2026
EPS growth, the year after 0.0% -8.0%
Revenue, next fiscal year $307.35MFY2026 $16.99BFY2026
Revenue growth, next FY -17.2%FY2026 +3.3%FY2026
Revenue growth, the year after +12.1% +5.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHNSTKMB
Held by institutions 45.0% 96.8%
Institutions holding 146 1,712
Change in shares held, QoQ +5.2% +9.1%
Institutions buying 94 829
Institutions selling 36 620
Buyers to sellers 2.61 1.34

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HNSTKMB
HNST 1.00 0.12
KMB 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HNST and KMB?

Kimberly Clark (KMB) is the largest by market capitalisation: Honest Company (HNST) $526.30M, Kimberly Clark (KMB) $36.59B.

Which company is growing faster?

Kimberly Clark (KMB) grew revenue fastest over the trailing twelve months: Honest Company (HNST) -12.3%, Kimberly Clark (KMB) +0.7%.

Which company is more profitable?

Kimberly Clark (KMB) has the highest net margin (Honest Company (HNST) -3.6%, Kimberly Clark (KMB) 11.8%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Honest Company (HNST) +32.7%, Kimberly Clark (KMB) -5.7%. Over five years, Kimberly Clark (KMB) compounded fastest (Honest Company (HNST) -12.9%/yr, Kimberly Clark (KMB) -3.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Kimberly Clark (KMB) 4.64%. Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Kimberly Clark (KMB) has been the steadiest (Honest Company (HNST) 71.4%, Kimberly Clark (KMB) 29.2%). Volatility measures how widely the price swings, not the risk of the business.

Do HNST and KMB move together?

Their daily returns over the past year have a correlation of 0.12, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, HNST and KMB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Kimberly Clark (KMB) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.