HNST vs BBWI vs CL Stock Comparison

Honest Company, Bath & Body Works and Colgate Palmolive Prices as of Oct 29, 2026 Peers: Industry group
HNST Honest Company, Inc.
$4.59 -11.9% 1M +32.7% 1Y
Market cap
$526.30M
P/E
–
Revenue (TTM)
$342.01M
Div. yield
–
Personal Care Products Consumer Staples
2 wins
BBWI Bath & Body Works, Inc.
$22.78 +42.4% 1M -8.6% 1Y
Market cap
$4.60B
P/E
7.4x
Revenue (TTM)
$7.38B
Div. yield
3.51%
Personal Care Products Consumer Staples
4 wins
CL Colgate Palmolive Co
$93.20 +7.8% 1M +23.1% 1Y
Market cap
$74.30B
P/E
36.6x
Revenue (TTM)
$21.05B
Div. yield
2.26%
Personal Care Products Consumer Staples
6 wins

Head to Head

12 decided of 12

Colgate Palmolive leads on 6 of the 12 questions below (Colgate Palmolive 6, Bath & Body Works 4, Honest Company 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHNSTBBWICLLeader
Larger companyMarket capitalisation $526.30M $4.60B $74.30B CL
Cheaper on earningsLower P/E, profitable companies only -41.8x 7.4x 36.6x BBWI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 38.3x 8.1x 24.9x BBWI
Faster revenue growthRevenue growth, trailing twelve months -12.3% +0.1% +5.2% CL
More profitableNet margin, trailing twelve months -3.6% 9.0% 9.7% CL
Better return on capitalReturn on invested capital — 32.2% 27.2% BBWI
Less leveragedLower net debt / EBITDA — 2.0x 1.7x CL
Higher dividend yieldTrailing dividend yield — 3.51% 2.26% BBWI
Better 1-year returnPrice return, last 12 months +32.7% -8.6% +23.1% HNST
Better 5-year returnAnnualised price return, 5 years -12.9%/yr -19.9%/yr +4.1%/yr CL
Less volatileAnnualised volatility, 1 year 71.4% 61.9% 23.2% CL
Higher overall scoreMean of the five percentile scores vs peers 74/100 63/100 63/100 HNST

Percentile Scorecard

HNSTBBWICL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHNSTBBWICL
Valuation 71 #16 of 52 86 #8 of 52 49 #27 of 52
Growth 65 #18 of 50 47 #27 of 50 57 #22 of 50
Profitability 48 #24 of 45 93 #4 of 45 96 #3 of 45
Financial Health 95 #4 of 56 31 #39 of 56 51 #28 of 56
Shareholder Returns 90 #4 of 31 57 #14 of 31 60 #13 of 31
Overall 74 63 63
  • HNST ranked among 60 companies in Household and Personal Products
  • BBWI ranked among 60 companies in Household and Personal Products
  • CL ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHNSTBBWICLSPY
1 month -11.9%+42.4%+7.8% +0.7%
3 months +23.4%+14.2%+1.7% +3.7%
6 months +31.1%+17.2%+9.2% +7.1%
Year to date +77.9%+13.4%+17.9% +12.8%
1 year +32.7%-8.6%+23.1% +11.9%
3 years +295.7%-21.9%+26.2% +85.2%
3 years, per year +58.2%-7.9%+8.1% +22.8%
5 years -49.8%-67.0%+22.3% +67.6%
5 years, per year -12.9%-19.9%+4.1% +10.9%
10 years —-61.8%+31.0% +262.0%
10 years, per year —-9.2%+2.7% +13.7%

Risk

MeasureHNSTBBWICLSPY
Volatility, 1Y 71.4%61.9%23.2% 12.7%
Downside volatility, 1Y 68.9%63.7%22.0% 12.6%
Beta vs S&P 500, 1Y 1.161.40-0.15 1.00
Return / volatility, 1Y 0.46-0.140.99 0.94
Max drawdown, 5Y -89.1%-81.1%-31.1% -25.4%
From 52-week high -22.9%-8.6%-6.0% -1.2%
52-week high $5.95$24.91$99.14 $779.14
52-week low $2.10$14.85$74.98 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHNSTBBWICL
P/E now vs peer median -41.8xmedian 18.7x 7.4xmedian 18.7x 36.6xmedian 18.7x
P/S now vs peer median 1.5xmedian 1.5x 0.6xmedian 1.5x 3.5xmedian 1.5x
EV/EBITDA now vs peer median -34.6xmedian 13.0x 5.4xmedian 13.0x 21.4xmedian 13.0x
P/FCF now vs peer median 10.0xmedian 18.9x —median 18.9x 19.3xmedian 18.9x
P/B now vs peer median 3.2xmedian 2.2x -4.4xmedian 2.2x 131.3xmedian 2.2x
PEG now vs peer median -0.96median 1.01 3.53median 1.01 3.01median 1.01

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHNSTBBWICL
Revenue $342.01M $7.38B $21.05B
Gross profit $121.96M $3.23B $12.72B
Operating income -$14.94M $1.13B $3.13B
Net income -$12.17M $662.00M $2.16B
Free cash flow $52.71M – $3.86B
R&D $7.12M – –
EPS (diluted) $-0.11 $3.28 $2.54
Cash & equivalents $105.90M $794.00M $1.37B
Total debt – $3.61B $7.86B
Shares (diluted) 113.11M 202.00M 801.80M
Enterprise value $169.00M $2.26B $69.35B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHNSTBBWICL
P/E -41.8x 7.4x 36.6x
P/FCF 10.0x – 19.3x
P/Operating cash flow 9.3x – 16.7x
P/S 1.5x 0.6x 3.5x
P/B 3.2x -4.4x 131.3x
P/Tangible book 3.2x -3.8x -80.0x
EV/EBITDA -34.6x 5.4x 21.4x
EV/EBIT -28.1x 6.6x 25.8x
EV/Revenue 1.2x 1.0x 3.8x
EV/FCF 8.0x – 20.9x
EV/Operating cash flow 7.4x – 18.1x
PEG (3Y EPS CAGR) -0.96 3.53 3.01

Growth

14 metrics
MetricHNSTBBWICL
Revenue growth (1Y) -12.3% 0.1% 5.2%
Revenue CAGR (3Y) 0.8% -0.3% 4.1%
Gross profit growth (1Y) -20.1% -1.6% 5.0%
Gross profit CAGR (3Y) 10.2% 0.9% 6.2%
Operating income growth (1Y) -437.7% -10.2% -26.9%
Operating income CAGR (3Y) 35.8% -2.5% 1.1%
Net income growth (1Y) -287.8% -9.1% -29.2%
Net income CAGR (3Y) 40.1% -2.1% 8.9%
EPS growth (1Y) -289.3% -5.0% -29.0%
EPS CAGR (3Y) 43.7% 2.1% 12.2%
Operating cash flow growth (1Y) 1,143% – 13.7%
Operating cash flow CAGR (3Y) 47.4% – 12.9%
Free cash flow growth (1Y) 977.7% – 14.5%
Free cash flow CAGR (3Y) 45.4% – 17.9%

Profitability

14 metrics
MetricHNSTBBWICL
Gross margin 35.7% 43.8% 60.4%
EBITDA margin -3.6% 18.7% 17.9%
Operating margin -4.4% 15.4% 14.9%
Pretax margin -3.5% 12.2% 14.0%
Net margin -3.6% 9.0% 9.7%
FCF margin 15.4% – 18.3%
Operating cash flow margin 16.5% – 21.2%
Return on equity -7.2% – 410.8%
Return on assets -5.6% 12.9% 12.9%
Return on invested capital – 32.2% 27.2%
Return on capital employed -9.0% 33.3% 29.7%
Asset turnover 1.6x 1.4x 1.3x
Cash conversion (OCF / net income) -4.7x – 2.1x
Stock comp / revenue 3.2% – 0.8%

Financial Health

11 metrics
MetricHNSTBBWICL
Debt / assets – 70.1% 46.8%
Debt / equity – -3.4x 13.9x
Net debt / EBITDA – 2.0x 1.7x
Debt / FCF – – 2.0x
Liabilities / assets 24.1% 120.5% 96.6%
Equity / assets 75.9% -20.5% 3.4%
Interest coverage – 4.2x 12.3x
Current ratio 3.9x 1.2x 1.0x
Quick ratio 2.9x 0.6x 0.5x
Cash ratio 2.1x 0.5x 0.2x
Altman Z-score 4.97 2.35 6.89

Shareholder Returns

7 metrics
MetricHNSTBBWICL
Dividend yield – 3.5% 2.3%
Net buyback yield 3.6% – 1.5%
Shareholder yield 3.6% 3.5% 3.8%
Payout ratio (earnings) – – 84.3%
Payout ratio (FCF) – – 47.2%
Dividend growth (1Y) – – 1.1%
Dividend CAGR (3Y) – – 1.9%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHNSTBBWICL
Forward P/E 38.3xFY2026 8.1xFY2026 24.9xFY2026
EPS, next fiscal year $0.12FY2026 $2.80FY2026 $3.75FY2026
EPS growth, next FY +71.4%FY2026 -12.8%FY2026 +1.6%FY2026
EPS growth, the year after 0.0% -5.7% +11.7%
Revenue, next fiscal year $307.35MFY2026 $7.36BFY2026 $22.42BFY2026
Revenue growth, next FY -17.2%FY2026 +1.0%FY2026 +10.0%FY2026
Revenue growth, the year after +12.1% +0.2% +2.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHNSTBBWICL
Held by institutions 45.0% 100.0% 83.8%
Institutions holding 146 464 2,016
Change in shares held, QoQ +5.2% +1.6% 0.0%
Institutions buying 94 245 920
Institutions selling 36 171 720
Buyers to sellers 2.61 1.43 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HNSTBBWICL
HNST 1.00 0.19 0.08
BBWI 0.19 1.00 0.16
CL 0.08 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HNST, BBWI and CL?

Colgate Palmolive (CL) is the largest by market capitalisation: Honest Company (HNST) $526.30M, Bath & Body Works (BBWI) $4.60B, Colgate Palmolive (CL) $74.30B.

Which stock is cheaper, HNST, BBWI and CL?

Bath & Body Works (BBWI) trades on the lowest price-to-earnings ratio (Honest Company (HNST) -41.8x, Bath & Body Works (BBWI) 7.4x, Colgate Palmolive (CL) 36.6x). On next year's consensus earnings, Bath & Body Works (BBWI) is cheapest (Honest Company (HNST) 38.3x, Bath & Body Works (BBWI) 8.1x, Colgate Palmolive (CL) 24.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Colgate Palmolive (CL) grew revenue fastest over the trailing twelve months: Honest Company (HNST) -12.3%, Bath & Body Works (BBWI) +0.1%, Colgate Palmolive (CL) +5.2%.

Which company is more profitable?

Colgate Palmolive (CL) has the highest net margin (Honest Company (HNST) -3.6%, Bath & Body Works (BBWI) 9.0%, Colgate Palmolive (CL) 9.7%). On return on invested capital, Bath & Body Works (BBWI) leads (Bath & Body Works (BBWI) 32.2%, Colgate Palmolive (CL) 27.2%).

Which stock has performed better?

Over the past year Honest Company (HNST) returned the most: Honest Company (HNST) +32.7%, Bath & Body Works (BBWI) -8.6%, Colgate Palmolive (CL) +23.1%. Over five years, Colgate Palmolive (CL) compounded fastest (Honest Company (HNST) -12.9%/yr, Bath & Body Works (BBWI) -19.9%/yr, Colgate Palmolive (CL) +4.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Bath & Body Works (BBWI) has the highest dividend yield: Bath & Body Works (BBWI) 3.51%, Colgate Palmolive (CL) 2.26%. Honest Company (HNST) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Colgate Palmolive (CL) has been the steadiest (Honest Company (HNST) 71.4%, Bath & Body Works (BBWI) 61.9%, Colgate Palmolive (CL) 23.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HNST, BBWI and CL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Colgate Palmolive (CL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.