GOOGL vs TBLA vs UBER Stock Comparison

Alphabet, Taboola.com and Uber Technologies Prices as of Nov 4, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$288.93 -16.6% 1M +4.1% 1Y
Market cap
$3.47T
P/E
14.7x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
7 wins
TBLA Taboola.com Ltd.
$2.74 -16.2% 1M -17.7% 1Y
Market cap
$688.45M
P/E
5.8x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
3 wins
UBER Uber Technologies, Inc
$69.89 +0.6% 1M -26.2% 1Y
Market cap
$140.19B
P/E
14.6x
Revenue (TTM)
$55.23B
Div. yield
–
Ride-Hailing and Delivery Technology
1 win

Head to Head

11 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Taboola.com 3, Uber Technologies 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLTBLAUBERLeader
Larger companyMarket capitalisation $3.47T $688.45M $140.19B GOOGL
Cheaper on earningsLower P/E, profitable companies only 14.7x 5.8x 14.6x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.7x 6.9x 20.0x TBLA
Faster revenue growthRevenue growth, trailing twelve months +22.2% +8.0% +16.7% GOOGL
More profitableNet margin, trailing twelve months 49.9% 6.1% 17.3% GOOGL
Better return on capitalReturn on invested capital 16.7% 12.1% 17.4% UBER
Less leveragedLower net debt / EBITDA -0.8x -0.3x 1.0x GOOGL
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +4.1% -17.7% -26.2% GOOGL
Better 5-year returnAnnualised price return, 5 years +14.2%/yr -21.4%/yr +8.2%/yr GOOGL
Less volatileAnnualised volatility, 1 year 34.1% 61.4% 35.2% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 57/100 82/100 67/100 TBLA

Percentile Scorecard

GOOGLTBLAUBER

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLTBLAUBER
Valuation 39 #102 of 166 98 #5 of 166 58 #70 of 166
Growth 67 #51 of 154 91 #15 of 154 86 #22 of 154
Profitability 82 #28 of 154 68 #50 of 154 77 #36 of 154
Financial Health 73 #50 of 179 57 #77 of 179 47 #95 of 179
Shareholder Returns 22 #76 of 97 97 #4 of 97 66 #34 of 97
Overall 57 82 67
  • GOOGL ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms
  • UBER ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLTBLAUBERSPY
1 month -16.6%-16.2%+0.6% -1.0%
3 months -20.3%-28.6%+2.5% -0.4%
6 months -27.4%-42.3%-11.7% +4.5%
Year to date -7.7%-40.6%-14.5% +12.4%
1 year +4.1%-17.7%-26.2% +13.6%
3 years +123.8%-28.5%+46.4% +76.4%
3 years, per year +30.8%-10.6%+13.5% +20.8%
5 years +94.1%-69.9%+48.1% +63.7%
5 years, per year +14.2%-21.4%+8.2% +10.4%
10 years +639.7%—— +267.7%
10 years, per year +22.2%—— +13.9%

Risk

MeasureGOOGLTBLAUBERSPY
Volatility, 1Y 34.1%61.4%35.2% 12.8%
Downside volatility, 1Y 34.5%70.3%34.4% 12.7%
Beta vs S&P 500, 1Y 1.410.750.81 1.00
Return / volatility, 1Y 0.12-0.29-0.74 1.06
Max drawdown, 5Y -44.3%-83.9%-56.6% -25.4%
From 52-week high -28.2%-50.9%-26.2% -1.6%
52-week high $402.62$5.58$94.67 $779.14
52-week low $273.50$2.74$65.18 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLTBLAUBER
P/E now vs peer median 14.9xmedian 18.2x 6.4xmedian 18.2x 14.9xmedian 18.2x
P/S now vs peer median 7.5xmedian 1.5x 0.4xmedian 1.5x 2.6xmedian 1.5x
EV/EBITDA now vs peer median 18.4xmedian 15.3x 3.0xmedian 15.3x 20.1xmedian 15.3x
P/FCF now vs peer median 179.3xmedian 12.2x 3.4xmedian 12.2x 14.1xmedian 12.2x
P/B now vs peer median 5.2xmedian 1.8x 0.7xmedian 1.8x 5.1xmedian 1.8x
PEG now vs peer median 0.26median 0.38 0.11median 0.38 0.07median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLTBLAUBER
Revenue $471.10B $1.96B $55.23B
Gross profit $286.70B $583.65M $23.36B
Operating income $156.98B $126.92M $6.70B
Net income $235.69B $118.76M $9.67B
Free cash flow $19.75B $200.81M $10.12B
R&D $74.46B $152.62M $3.74B
EPS (diluted) $19.12 $0.41 $4.67
Cash & equivalents $56.33B $133.05M $4.87B
Total debt $125.10B $72.00M $12.72B
Shares (diluted) 12.31B 288.76M 2.05B
Enterprise value $3.20T $168.78M $111.99B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLTBLAUBER
P/E 14.9x 6.4x 14.9x
P/FCF 179.3x 3.4x 14.1x
P/Operating cash flow 19.7x 2.7x 13.7x
P/S 7.5x 0.4x 2.6x
P/B 5.2x 0.7x 5.1x
P/Tangible book 5.3x 0.7x 5.3x
EV/EBITDA 18.4x 3.0x 20.1x
EV/EBIT 21.7x 5.0x 22.4x
EV/Revenue 7.2x 0.3x 2.7x
EV/FCF 172.2x 3.1x 14.8x
EV/Operating cash flow 18.9x 2.5x 14.4x
PEG (3Y EPS CAGR) 0.26 0.11 0.07

Growth

14 metrics
MetricGOOGLTBLAUBER
Revenue growth (1Y) 22.2% 8.0% 16.7%
Revenue CAGR (3Y) 16.6% 83.6% 16.4%
Gross profit growth (1Y) 25.7% 3.2% 24.4%
Gross profit CAGR (3Y) 20.0% – 19.3%
Operating income growth (1Y) 26.5% 178.6% 48.6%
Operating income CAGR (3Y) 25.8% – 139.2%
Net income growth (1Y) 89.7% 773.6% -23.4%
Net income CAGR (3Y) 52.3% 53.5% 203.6%
EPS growth (1Y) 87.8% 1,241% -21.3%
EPS CAGR (3Y) 57.2% 57.5% 203.6%
Operating cash flow growth (1Y) 18.6% 22.0% 18.6%
Operating cash flow CAGR (3Y) 19.0% 51.7% 73.8%
Free cash flow growth (1Y) -73.2% 21.7% 18.5%
Free cash flow CAGR (3Y) -36.6% 66.4% 79.7%

Profitability

14 metrics
MetricGOOGLTBLAUBER
Gross margin 60.9% 29.7% 42.3%
EBITDA margin 39.3% 10.7% 13.5%
Operating margin 33.3% 6.5% 12.1%
Pretax margin 61.1% 6.2% 12.1%
Net margin 49.9% 6.1% 17.3%
FCF margin 4.2% 10.2% 18.3%
Operating cash flow margin 38.1% 12.9% 18.9%
Return on equity 35.8% 12.5% 35.9%
Return on assets 24.5% 7.7% 15.4%
Return on invested capital 16.7% 12.1% 17.4%
Return on capital employed 19.0% 11.7% 14.0%
Asset turnover 0.5x 1.3x 0.9x
Cash conversion (OCF / net income) 0.8x 2.1x 1.1x
Stock comp / revenue 6.5% 3.1% 3.5%

Financial Health

11 metrics
MetricGOOGLTBLAUBER
Debt / assets 12.5% 4.7% 19.3%
Debt / equity 0.2x 0.1x 0.5x
Net debt / EBITDA -0.8x -0.3x 1.0x
Debt / FCF 6.3x 0.4x 1.3x
Liabilities / assets 32.5% 39.4% 57.1%
Equity / assets 67.5% 60.6% 42.9%
Interest coverage – – 14.5x
Current ratio 2.8x 1.1x 0.8x
Quick ratio 2.5x 1.0x 0.7x
Cash ratio 2.0x 0.3x 0.4x
Altman Z-score 8.52 2.21 3.24

Shareholder Returns

7 metrics
MetricGOOGLTBLAUBER
Dividend yield 0.3% – –
Net buyback yield -0.2% 22.4% 4.8%
Shareholder yield 0.1% 22.4% 4.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLTBLAUBER
Forward P/E 13.7xFY2026 6.9xFY2026 20.0xFY2026
EPS, next fiscal year $21.10FY2026 $0.40FY2026 $3.49FY2026
EPS growth, next FY +95.2%FY2026 +207.7%FY2026 -26.2%FY2026
EPS growth, the year after -31.6% -20.0% +20.6%
Revenue, next fiscal year $528.22BFY2026 $2.06BFY2026 $61.45BFY2026
Revenue growth, next FY +31.1%FY2026 +7.7%FY2026 +18.1%FY2026
Revenue growth, the year after +21.6% -7.2% +15.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLTBLAUBER
Held by institutions 70.1% 35.4% 82.5%
Institutions holding 5,748 206 2,414
Change in shares held, QoQ +4.6% +27.8% +1.3%
Institutions buying 2,661 141 1,186
Institutions selling 2,576 48 978
Buyers to sellers 1.03 2.94 1.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLTBLAUBER
GOOGL 1.00 0.23 0.23
TBLA 0.23 1.00 0.30
UBER 0.23 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, TBLA and UBER?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.47T, Taboola.com (TBLA) $688.45M, Uber Technologies (UBER) $140.19B.

Which stock is cheaper, GOOGL, TBLA and UBER?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.7x, Taboola.com (TBLA) 5.8x, Uber Technologies (UBER) 14.6x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (Alphabet (GOOGL) 13.7x, Taboola.com (TBLA) 6.9x, Uber Technologies (UBER) 20.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Taboola.com (TBLA) +8.0%, Uber Technologies (UBER) +16.7%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 49.9%, Taboola.com (TBLA) 6.1%, Uber Technologies (UBER) 17.3%). On return on invested capital, Uber Technologies (UBER) leads (Alphabet (GOOGL) 16.7%, Taboola.com (TBLA) 12.1%, Uber Technologies (UBER) 17.4%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +4.1%, Taboola.com (TBLA) -17.7%, Uber Technologies (UBER) -26.2%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +14.2%/yr, Taboola.com (TBLA) -21.4%/yr, Uber Technologies (UBER) +8.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 34.1%, Taboola.com (TBLA) 61.4%, Uber Technologies (UBER) 35.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, TBLA and UBER?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.