GOOGL vs TBLA vs UBER Stock Comparison

Alphabet, Taboola.com and Uber Technologies Prices as of Oct 28, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.46T
P/E
14.7x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
5 wins
TBLA Taboola.com Ltd.
$3.48 +2.4% 1M -2.0% 1Y
Market cap
$983.30M
P/E
8.3x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
4 wins
UBER Uber Technologies, Inc
$65.28 -4.3% 1M -31.6% 1Y
Market cap
$133.32B
P/E
13.9x
Revenue (TTM)
$55.23B
Div. yield
–
Ride-Hailing and Delivery Technology
2 wins

Head to Head

11 decided of 12

Alphabet leads on 5 of the 12 questions below (Alphabet 5, Taboola.com 4, Uber Technologies 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLTBLAUBERLeader
Larger companyMarket capitalisation $3.46T $983.30M $133.32B GOOGL
Cheaper on earningsLower P/E, profitable companies only 14.7x 8.3x 13.9x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.4x 8.7x 18.7x TBLA
Faster revenue growthRevenue growth, trailing twelve months +22.2% +8.0% +16.7% GOOGL
More profitableNet margin, trailing twelve months — 6.1% 17.3% UBER
Better return on capitalReturn on invested capital — 12.1% 17.4% UBER
Less leveragedLower net debt / EBITDA — -0.3x 1.0x TBLA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +21.5% -2.0% -31.6% GOOGL
Better 5-year returnAnnualised price return, 5 years +17.0%/yr -18.0%/yr +8.3%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.3% 57.7% 35.3% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 54/100 82/100 67/100 TBLA

Percentile Scorecard

GOOGLTBLAUBER

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLTBLAUBER
Valuation 30 #117 of 166 95 #9 of 166 58 #70 of 166
Growth 82 #29 of 152 93 #12 of 152 85 #23 of 152
Profitability 62 #58 of 152 68 #49 of 152 80 #31 of 152
Financial Health 79 #38 of 179 60 #72 of 179 48 #94 of 179
Shareholder Returns 19 #76 of 94 93 #8 of 94 65 #34 of 94
Overall 54 82 67
  • GOOGL ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms
  • UBER ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLTBLAUBERSPY
1 month -5.2%+2.4%-4.3% +0.9%
3 months -3.5%-32.7%-8.3% +5.9%
6 months -7.2%-7.2%-12.3% +8.5%
Year to date +3.8%-24.5%-20.1% +13.3%
1 year +21.5%-2.0%-31.6% +12.4%
3 years +165.9%0.0%+58.3% +88.1%
3 years, per year +38.6%0.0%+16.6% +23.5%
5 years +119.4%-62.9%+49.0% +68.2%
5 years, per year +17.0%-18.0%+8.3% +11.0%
10 years +692.8%—— +263.4%
10 years, per year +23.0%—— +13.8%

Risk

MeasureGOOGLTBLAUBERSPY
Volatility, 1Y 31.3%57.7%35.3% 12.7%
Downside volatility, 1Y 28.9%63.4%35.3% 12.7%
Beta vs S&P 500, 1Y 1.351.000.81 1.00
Return / volatility, 1Y 0.69-0.03-0.89 0.98
Max drawdown, 5Y -44.3%-83.9%-56.6% -25.4%
From 52-week high -19.3%-37.6%-34.5% -0.9%
52-week high $402.62$5.58$99.72 $779.14
52-week low $267.47$2.95$65.28 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLTBLAUBER
P/E now vs peer median 16.8xmedian 16.8x 8.2xmedian 16.8x 13.9xmedian 16.8x
P/S now vs peer median 8.4xmedian 1.4x 0.4xmedian 1.4x 2.4xmedian 1.4x
EV/EBITDA now vs peer median —median 13.9x 3.9xmedian 13.9x 18.8xmedian 13.9x
P/FCF now vs peer median 77.8xmedian 11.4x 4.4xmedian 11.4x 13.2xmedian 11.4x
P/B now vs peer median 5.8xmedian 1.8x 0.9xmedian 1.8x 4.7xmedian 1.8x
PEG now vs peer median 0.29median 0.36 0.14median 0.36 0.07median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLTBLAUBER
Revenue $471.10B $1.96B $55.23B
Gross profit – $583.65M $23.36B
Operating income $156.98B $126.92M $6.70B
Net income $235.69B $118.76M $9.67B
Free cash flow – $200.81M $10.12B
R&D $74.46B $152.62M $3.74B
EPS (diluted) $19.12 $0.41 $4.67
Cash & equivalents $56.33B $133.05M $4.87B
Total debt – $72.00M $12.72B
Shares (diluted) 12.31B 288.76M 2.05B
Enterprise value $3.14T $463.63M $105.12B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLTBLAUBER
P/E 16.8x 8.2x 13.9x
P/FCF 77.8x 4.4x 13.2x
P/Operating cash flow 22.0x 3.5x 12.8x
P/S 8.4x 0.4x 2.4x
P/B 5.8x 0.9x 4.7x
P/Tangible book 5.9x 0.9x 4.9x
EV/EBITDA – 3.9x 18.8x
EV/EBIT – 6.4x 21.0x
EV/Revenue 7.8x 0.4x 2.5x
EV/FCF – 4.1x 13.9x
EV/Operating cash flow 20.5x 3.2x 13.5x
PEG (3Y EPS CAGR) 0.29 0.14 0.07

Growth

14 metrics
MetricGOOGLTBLAUBER
Revenue growth (1Y) 22.2% 8.0% 16.7%
Revenue CAGR (3Y) 16.6% 83.6% 16.4%
Gross profit growth (1Y) – 3.2% 24.4%
Gross profit CAGR (3Y) – – 19.3%
Operating income growth (1Y) 26.5% 178.6% 48.6%
Operating income CAGR (3Y) 25.8% – 139.2%
Net income growth (1Y) 89.7% 773.6% -23.4%
Net income CAGR (3Y) 52.3% 53.5% 203.6%
EPS growth (1Y) 87.8% 1,241% -21.3%
EPS CAGR (3Y) 57.2% 57.5% 203.6%
Operating cash flow growth (1Y) 18.6% 22.0% 18.6%
Operating cash flow CAGR (3Y) 19.0% 51.7% 73.8%
Free cash flow growth (1Y) – 21.7% 18.5%
Free cash flow CAGR (3Y) – 66.4% 79.7%

Profitability

14 metrics
MetricGOOGLTBLAUBER
Gross margin – 29.7% 42.3%
EBITDA margin – 10.7% 13.5%
Operating margin – 6.5% 12.1%
Pretax margin – 6.2% 12.1%
Net margin – 6.1% 17.3%
FCF margin – 10.2% 18.3%
Operating cash flow margin 38.1% 12.9% 18.9%
Return on equity 35.8% 12.5% 35.9%
Return on assets 24.5% 7.7% 15.4%
Return on invested capital – 12.1% 17.4%
Return on capital employed – 11.7% 14.0%
Asset turnover 0.5x 1.3x 0.9x
Cash conversion (OCF / net income) 0.8x 2.1x 1.1x
Stock comp / revenue 6.5% 3.1% 3.5%

Financial Health

11 metrics
MetricGOOGLTBLAUBER
Debt / assets – 4.7% 19.3%
Debt / equity – 0.1x 0.5x
Net debt / EBITDA – -0.3x 1.0x
Debt / FCF – 0.4x 1.3x
Liabilities / assets 32.5% 39.4% 57.1%
Equity / assets 67.5% 60.6% 42.9%
Interest coverage – – 14.5x
Current ratio 2.8x 1.1x 0.8x
Quick ratio 2.0x 1.0x 0.7x
Cash ratio 2.0x 0.3x 0.4x
Altman Z-score – 2.39 3.09

Shareholder Returns

7 metrics
MetricGOOGLTBLAUBER
Dividend yield 0.3% – –
Net buyback yield – 17.7% 5.1%
Shareholder yield 0.3% 17.7% 5.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLTBLAUBER
Forward P/E 15.4xFY2026 8.7xFY2026 18.7xFY2026
EPS, next fiscal year $21.10FY2026 $0.40FY2026 $3.49FY2026
EPS growth, next FY +95.2%FY2026 +207.7%FY2026 -26.2%FY2026
EPS growth, the year after -31.6% -20.0% +20.6%
Revenue, next fiscal year $528.22BFY2026 $2.06BFY2026 $61.45BFY2026
Revenue growth, next FY +31.1%FY2026 +7.7%FY2026 +18.1%FY2026
Revenue growth, the year after +21.6% -7.2% +15.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLTBLAUBER
Held by institutions 80.1% 35.4% 82.5%
Institutions holding 5,741 206 2,410
Change in shares held, QoQ +4.6% +27.8% +1.3%
Institutions buying 2,657 141 1,184
Institutions selling 2,573 48 976
Buyers to sellers 1.03 2.94 1.21

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLTBLAUBER
GOOGL 1.00 0.33 0.26
TBLA 0.33 1.00 0.36
UBER 0.26 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, TBLA and UBER?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.46T, Taboola.com (TBLA) $983.30M, Uber Technologies (UBER) $133.32B.

Which stock is cheaper, GOOGL, TBLA and UBER?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.7x, Taboola.com (TBLA) 8.3x, Uber Technologies (UBER) 13.9x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (Alphabet (GOOGL) 15.4x, Taboola.com (TBLA) 8.7x, Uber Technologies (UBER) 18.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Taboola.com (TBLA) +8.0%, Uber Technologies (UBER) +16.7%.

Which company is more profitable?

Uber Technologies (UBER) has the highest net margin (Taboola.com (TBLA) 6.1%, Uber Technologies (UBER) 17.3%). On return on invested capital, Uber Technologies (UBER) leads (Taboola.com (TBLA) 12.1%, Uber Technologies (UBER) 17.4%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +21.5%, Taboola.com (TBLA) -2.0%, Uber Technologies (UBER) -31.6%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +17.0%/yr, Taboola.com (TBLA) -18.0%/yr, Uber Technologies (UBER) +8.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.3%, Taboola.com (TBLA) 57.7%, Uber Technologies (UBER) 35.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, TBLA and UBER?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.