GLOO vs NOW vs BR Stock Comparison

Gloo Holdings, ServiceNow and Broadridge Financial Solutions Prices as of Oct 28, 2026 Peers: Industry group
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GLOO Gloo Holdings, Inc.
$2.98 -36.1% 1M
Market cap
$242.59M
P/E
–
Revenue (TTM)
$154.29M
Div. yield
–
Business Process Automation Technology
2 wins
NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$155.54B
P/E
107.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
3 wins

Head to Head

11 decided of 12

Broadridge Financial Solutions leads on 6 of the 12 questions below (Broadridge Financial Solutions 6, ServiceNow 3, Gloo Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGLOONOWBRLeader
Larger companyMarket capitalisation $242.59M $155.54B $20.18B NOW
Cheaper on earningsLower P/E, profitable companies only -1.9x 107.3x 18.3x BR
Cheaper on forward earningsLower price / next fiscal year consensus EPS — 38.9x 17.2x BR
Faster revenue growthRevenue growth, trailing twelve months +275.5% +21.8% +8.5% GLOO
More profitableNet margin, trailing twelve months -81.3% 9.4% 15.0% BR
Better return on capitalReturn on invested capital -54.6% 5.2% 16.7% BR
Less leveragedLower net debt / EBITDA 0.0x 0.8x 1.8x GLOO
Higher dividend yieldTrailing dividend yield — — 2.26% –
Better 1-year returnPrice return, last 12 months — -20.1% -23.0% NOW
Better 5-year returnAnnualised price return, 5 years — +1.4%/yr -0.2%/yr NOW
Less volatileAnnualised volatility, 1 year 89.0% 58.8% 30.6% BR
Higher overall scoreMean of the five percentile scores vs peers 36/100 51/100 57/100 BR

Percentile Scorecard

GLOONOWBR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGLOONOWBR
Valuation 19 #82 of 101 33 #68 of 101 69 #32 of 101
Growth 85 #15 of 97 50 #49 of 97 40 #59 of 97
Profitability 13 #82 of 94 80 #20 of 94 82 #18 of 94
Financial Health 58 #46 of 108 53 #51 of 108 44 #61 of 108
Shareholder Returns 5 #61 of 64 38 #40 of 64 49 #33 of 64
Overall 36 51 57
  • GLOO ranked among 114 companies in Business Applications
  • NOW ranked among 114 companies in Business Applications
  • BR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGLOONOWBRSPY
1 month -36.1%+14.0%+8.6% +0.9%
3 months -4.8%+29.4%+11.1% +5.9%
6 months -54.4%+68.6%+10.1% +8.5%
Year to date -47.6%-2.2%-20.7% +13.3%
1 year —-20.1%-23.0% +12.4%
3 years —+35.2%+5.7% +88.1%
3 years, per year —+10.6%+1.9% +23.5%
5 years —+7.4%-0.8% +68.2%
5 years, per year —+1.4%-0.2% +11.0%
10 years —+770.2%+176.2% +263.4%
10 years, per year —+24.2%+10.7% +13.8%

Risk

MeasureGLOONOWBRSPY
Volatility, 1Y 89.0%58.8%30.6% 12.7%
Downside volatility, 1Y 83.7%61.5%32.8% 12.7%
Beta vs S&P 500, 1Y 0.870.600.03 1.00
Return / volatility, 1Y —-0.34-0.75 0.98
Max drawdown, 5Y -69.4%-64.5%-49.3% -25.4%
From 52-week high -68.6%-20.1%-23.7% -0.9%
52-week high $9.50$187.58$232.02 $779.14
52-week low $2.91$83.00$135.44 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGLOONOWBR
P/E now vs peer median -1.9xmedian 27.6x 107.3xmedian 27.6x 18.3xmedian 27.6x
P/S now vs peer median 1.6xmedian 2.7x 10.1xmedian 2.7x 2.7xmedian 2.7x
EV/EBITDA now vs peer median -2.8xmedian 17.4x 46.0xmedian 17.4x 14.3xmedian 17.4x
P/FCF now vs peer median -3.7xmedian 15.8x 32.7xmedian 15.8x 15.8xmedian 15.8x
P/B now vs peer median 1.6xmedian 3.2x 11.9xmedian 3.2x 7.1xmedian 3.2x
PEG now vs peer median —median 0.84 -31.41median 0.84 0.84median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGLOONOWBR
Revenue $154.29M $15.43B $7.48B
Gross profit $45.81M $11.28B $2.38B
Operating income -$100.96M $1.49B $1.30B
Net income -$125.92M $1.45B $1.12B
Free cash flow -$66.32M $4.75B $1.28B
R&D $24.02M $3.47B –
EPS (diluted) $-1.54 $1.39 $9.60
Cash & equivalents $39.30M $2.39B $402.90M
Total debt $37.42M $7.52B $3.25B
Shares (diluted) 81.41M 1.04B 117.10M
Enterprise value $116.51M $134.81B $18.81B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGLOONOWBR
P/E -1.9x 107.3x 18.3x
P/FCF -3.7x 32.7x 15.8x
P/Operating cash flow -3.8x 29.2x 15.0x
P/S 1.6x 10.1x 2.7x
P/B 1.6x 11.9x 7.1x
P/Tangible book 2.1x 16.4x 12.3x
EV/EBITDA -2.8x 46.0x 14.3x
EV/EBIT -2.4x 106.1x 17.7x
EV/Revenue 1.6x 10.3x 3.1x
EV/FCF -3.6x 33.4x 18.0x
EV/Operating cash flow -3.7x 29.7x 17.1x
PEG (3Y EPS CAGR) – -31.41 0.84

Growth

14 metrics
MetricGLOONOWBR
Revenue growth (1Y) 275.5% 21.8% 8.5%
Revenue CAGR (3Y) – 22.1% 7.2%
Gross profit growth (1Y) 368.8% 14.1% 11.2%
Gross profit CAGR (3Y) – 19.2% 10.0%
Operating income growth (1Y) 1.8% -14.9% 9.4%
Operating income CAGR (3Y) – 32.1% 11.6%
Net income growth (1Y) 2.7% -16.5% 33.9%
Net income CAGR (3Y) – -3.1% 21.3%
EPS growth (1Y) 91.1% -16.2% 35.3%
EPS CAGR (3Y) – -3.4% 21.9%
Operating cash flow growth (1Y) – 10.2% 14.9%
Operating cash flow CAGR (3Y) – 21.8% 17.8%
Free cash flow growth (1Y) – 20.0% 13.4%
Free cash flow CAGR (3Y) – 25.9% 17.7%

Profitability

14 metrics
MetricGLOONOWBR
Gross margin 29.7% 73.1% 31.8%
EBITDA margin -55.4% 22.3% 21.5%
Operating margin -65.4% 9.7% 17.4%
Pretax margin -83.9% 13.1% 19.3%
Net margin -81.3% 9.4% 15.0%
FCF margin -43.0% 30.8% 17.1%
Operating cash flow margin -41.7% 34.6% 18.0%
Return on equity -84.9% 11.3% 39.7%
Return on assets -49.4% 4.6% 12.7%
Return on invested capital -54.6% 5.2% 16.7%
Return on capital employed -50.5% 7.5% 17.5%
Asset turnover 0.6x 0.5x 0.8x
Cash conversion (OCF / net income) 0.5x 3.7x 1.2x
Stock comp / revenue 12.3% 10.4% 1.3%

Financial Health

11 metrics
MetricGLOONOWBR
Debt / assets 13.8% 23.6% 36.4%
Debt / equity 0.2x 0.6x 1.1x
Net debt / EBITDA 0.0x 0.8x 1.8x
Debt / FCF -0.6x 1.6x 2.5x
Liabilities / assets 42.5% 58.9% 68.2%
Equity / assets 57.5% 41.1% 31.8%
Interest coverage -9.9x 14.6x –
Current ratio 1.2x 0.7x 1.2x
Quick ratio 1.1x 0.6x 1.1x
Cash ratio 0.7x 0.4x 0.3x
Altman Z-score 0.25 5.77 4.06

Shareholder Returns

7 metrics
MetricGLOONOWBR
Dividend yield – – 2.3%
Net buyback yield -36.9% 1.7% 2.9%
Shareholder yield -36.9% 1.7% 5.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGLOONOWBR
Forward P/E – 38.9xFY2026 17.2xFY2027
EPS, next fiscal year $-0.60FY2026 $3.85FY2026 $10.32FY2027
EPS growth, next FY – +9.7%FY2026 +7.5%FY2027
EPS growth, the year after – +27.0% +5.0%
Revenue, next fiscal year $188.99MFY2026 $15.25BFY2026 $7.42BFY2027
Revenue growth, next FY +99.7%FY2026 +14.8%FY2026 -0.9%FY2027
Revenue growth, the year after +56.5% +17.7% +3.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGLOONOWBR
Held by institutions – 81.6% 92.3%
Institutions holding – 2,224 1,014
Change in shares held, QoQ – -2.1% -1.2%
Institutions buying – 1,285 487
Institutions selling – 779 398
Buyers to sellers – 1.65 1.22

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GLOONOWBR
GLOO 1.00 0.16 0.01
NOW 0.16 1.00 0.56
BR 0.01 0.56 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GLOO, NOW and BR?

ServiceNow (NOW) is the largest by market capitalisation: Gloo Holdings (GLOO) $242.59M, ServiceNow (NOW) $155.54B, Broadridge Financial Solutions (BR) $20.18B.

Which stock is cheaper, GLOO, NOW and BR?

Broadridge Financial Solutions (BR) trades on the lowest price-to-earnings ratio (Gloo Holdings (GLOO) -1.9x, ServiceNow (NOW) 107.3x, Broadridge Financial Solutions (BR) 18.3x). On next year's consensus earnings, Broadridge Financial Solutions (BR) is cheapest (ServiceNow (NOW) 38.9x, Broadridge Financial Solutions (BR) 17.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Gloo Holdings (GLOO) grew revenue fastest over the trailing twelve months: Gloo Holdings (GLOO) +275.5%, ServiceNow (NOW) +21.8%, Broadridge Financial Solutions (BR) +8.5%.

Which company is more profitable?

Broadridge Financial Solutions (BR) has the highest net margin (Gloo Holdings (GLOO) -81.3%, ServiceNow (NOW) 9.4%, Broadridge Financial Solutions (BR) 15.0%). On return on invested capital, Broadridge Financial Solutions (BR) leads (Gloo Holdings (GLOO) -54.6%, ServiceNow (NOW) 5.2%, Broadridge Financial Solutions (BR) 16.7%).

Which stock has performed better?

Over the past year ServiceNow (NOW) returned the most: ServiceNow (NOW) -20.1%, Broadridge Financial Solutions (BR) -23.0%. Over five years, ServiceNow (NOW) compounded fastest (ServiceNow (NOW) +1.4%/yr, Broadridge Financial Solutions (BR) -0.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Broadridge Financial Solutions (BR) 2.26%. Gloo Holdings (GLOO) and ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Broadridge Financial Solutions (BR) has been the steadiest (Gloo Holdings (GLOO) 89.0%, ServiceNow (NOW) 58.8%, Broadridge Financial Solutions (BR) 30.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GLOO, NOW and BR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Broadridge Financial Solutions (BR) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.