ETSY vs BABA vs EBAY Stock Comparison

Etsy, Alibaba Group Holding and Ebay Prices as of Oct 28, 2026 Peers: Industry group
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ETSY Etsy Inc
$92.38 +34.0% 1M +23.5% 1Y
Market cap
$8.12B
P/E
8.5x
Revenue (TTM)
$3.01B
Div. yield
–
Digital Marketplaces Technology
5 wins
BABA Alibaba Group Holding Ltd
$100.98 -7.2% 1M -42.9% 1Y
Market cap
$234.53B
P/E
22.3x
Revenue (TTM)
$150.46B
Div. yield
1.04%
Digital Marketplaces Technology
3 wins
EBAY Ebay Inc
$118.02 +10.0% 1M +18.5% 1Y
Market cap
$52.52B
P/E
21.1x
Revenue (TTM)
$12.39B
Div. yield
1.03%
Digital Marketplaces Technology
3 wins

Head to Head

11 decided of 12

Etsy leads on 5 of the 12 questions below (Etsy 5, Alibaba Group Holding 3, Ebay 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionETSYBABAEBAYLeader
Larger companyMarket capitalisation $8.12B $234.53B $52.52B BABA
Cheaper on earningsLower P/E, profitable companies only 8.5x 22.3x 21.1x ETSY
Cheaper on forward earningsLower price / next fiscal year consensus EPS 29.1x 14.4x 20.6x BABA
Faster revenue growthRevenue growth, trailing twelve months +10.8% +8.1% +15.7% EBAY
More profitableNet margin, trailing twelve months 32.8% 7.0% — ETSY
Better return on capitalReturn on invested capital 17.7% 2.4% — ETSY
Less leveragedLower net debt / EBITDA 1.3x — — –
Higher dividend yieldTrailing dividend yield — 1.04% 1.03% BABA
Better 1-year returnPrice return, last 12 months +23.5% -42.9% +18.5% ETSY
Better 5-year returnAnnualised price return, 5 years -18.1%/yr -9.4%/yr +9.0%/yr EBAY
Less volatileAnnualised volatility, 1 year 51.4% 40.3% 36.7% EBAY
Higher overall scoreMean of the five percentile scores vs peers 66/100 46/100 23/100 ETSY

Percentile Scorecard

ETSYBABAEBAY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisETSYBABAEBAY
Valuation 73 #46 of 166 66 #58 of 166 22 #129 of 166
Growth 56 #68 of 152 17 #126 of 152 –
Profitability 88 #19 of 152 55 #69 of 152 –
Financial Health 37 #114 of 179 59 #74 of 179 16 #151 of 179
Shareholder Returns 79 #21 of 94 31 #65 of 94 30 #66 of 94
Overall 66 46 23
  • ETSY ranked among 185 companies in Internet Platforms
  • BABA ranked among 185 companies in Internet Platforms
  • EBAY ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodETSYBABAEBAYSPY
1 month +34.0%-7.2%+10.0% +0.9%
3 months +7.9%-12.2%+2.4% +5.9%
6 months +32.7%-22.6%+13.7% +8.5%
Year to date +66.6%-31.1%+35.5% +13.3%
1 year +23.5%-42.9%+18.5% +12.4%
3 years +47.9%+21.9%+210.7% +88.1%
3 years, per year +13.9%+6.8%+46.0% +23.5%
5 years -63.1%-38.8%+53.8% +68.2%
5 years, per year -18.1%-9.4%+9.0% +11.0%
10 years +643.2%-0.9%+312.7% +263.4%
10 years, per year +22.2%-0.1%+15.2% +13.8%

Risk

MeasureETSYBABAEBAYSPY
Volatility, 1Y 51.4%40.3%36.7% 12.7%
Downside volatility, 1Y 54.5%35.9%43.0% 12.7%
Beta vs S&P 500, 1Y 1.061.110.69 1.00
Return / volatility, 1Y 0.46-1.060.50 0.98
Max drawdown, 5Y -86.3%-62.9%-52.0% -25.4%
From 52-week high 0.0%-43.9%-4.0% -0.9%
52-week high $92.38$179.97$122.91 $779.14
52-week low $44.05$94.81$79.41 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleETSYBABAEBAY
P/E now vs peer median 8.5xmedian 16.8x 22.3xmedian 16.8x 21.1xmedian 16.8x
P/S now vs peer median 2.7xmedian 1.4x 1.6xmedian 1.4x 4.2xmedian 1.4x
EV/EBITDA now vs peer median 16.8xmedian 13.9x —median 13.9x —median 13.9x
P/FCF now vs peer median 10.1xmedian 11.4x 7.1xmedian 11.4x 18.7xmedian 11.4x
P/B now vs peer median -12.0xmedian 1.8x 1.4xmedian 1.8x 11.9xmedian 1.8x
PEG now vs peer median 0.16median 0.36 -15.46median 0.36 —median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsETSYBABAEBAY
Revenue $3.01B $150.46B $12.39B
Gross profit $2.15B $57.45B –
Operating income $421.53M $4.39B –
Net income $987.28M $10.08B –
Free cash flow $804.21M $33.19B –
R&D $461.04M $10.68B –
EPS (diluted) $8.42 $4.38 –
Cash & equivalents $2.07B $21.06B $1.17B
Total debt $2.99B $83.76B –
Shares (diluted) 117.24M 2.40B 455.00M
Enterprise value $1.68B $56.61B $52.52B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricETSYBABAEBAY
P/E 8.5x 22.3x 21.1x
P/FCF 10.1x 7.1x 18.7x
P/Operating cash flow 10.0x 20.7x –
P/S 2.7x 1.6x 4.2x
P/B -12.0x 1.4x 11.9x
P/Tangible book -11.8x 1.5x 11.9x
EV/EBITDA 16.8x – –
EV/EBIT 20.9x 48.4x –
EV/Revenue 2.9x 1.4x 4.2x
EV/FCF 10.9x 6.4x –
EV/Operating cash flow 10.9x 18.8x –
PEG (3Y EPS CAGR) 0.16 -15.46 –

Growth

14 metrics
MetricETSYBABAEBAY
Revenue growth (1Y) 10.8% 8.1% 15.7%
Revenue CAGR (3Y) 3.5% 5.6% 7.2%
Gross profit growth (1Y) 7.4% 0.2% –
Gross profit CAGR (3Y) 3.9% 6.5% –
Operating income growth (1Y) 18.3% -77.5% –
Operating income CAGR (3Y) 11.5% -35.9% –
Net income growth (1Y) 442.0% -50.0% –
Net income CAGR (3Y) 43.5% -3.6% –
EPS growth (1Y) 477.7% -47.9% –
EPS CAGR (3Y) 51.9% -1.4% –
Operating cash flow growth (1Y) 14.1% -45.8% –
Operating cash flow CAGR (3Y) 4.9% -27.8% –
Free cash flow growth (1Y) 16.2% -8.5% –
Free cash flow CAGR (3Y) 5.1% -0.6% –

Profitability

14 metrics
MetricETSYBABAEBAY
Gross margin 71.3% 38.2% –
EBITDA margin 17.4% – –
Operating margin 14.0% 2.9% –
Pretax margin 15.5% 9.7% –
Net margin 32.8% 7.0% –
FCF margin 26.7% 22.1% –
Operating cash flow margin 26.9% 7.5% –
Return on equity – 6.2% –
Return on assets 33.0% 3.6% –
Return on invested capital 17.7% 2.4% –
Return on capital employed 47.5% 2.1% –
Asset turnover 1.1x 0.5x 0.7x
Cash conversion (OCF / net income) 0.8x 1.1x –
Stock comp / revenue 7.7% 1.1% 5.4%

Financial Health

11 metrics
MetricETSYBABAEBAY
Debt / assets 94.3% 7.5% –
Debt / equity -4.4x 0.1x –
Net debt / EBITDA 1.3x – –
Debt / FCF 3.7x 0.6x –
Liabilities / assets 121.4% 43.6% 75.5%
Equity / assets -21.4% 56.4% 24.5%
Interest coverage 18.7x 3.2x –
Current ratio 1.4x 1.4x 0.8x
Quick ratio 1.3x 0.6x –
Cash ratio 1.2x 0.6x –
Altman Z-score 1.89 2.30 –

Shareholder Returns

7 metrics
MetricETSYBABAEBAY
Dividend yield – 1.0% 1.0%
Net buyback yield 11.1% – –
Shareholder yield 11.1% 1.0% 1.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusETSYBABAEBAY
Forward P/E 29.1xFY2026 14.4xFY2026 20.6xFY2026
EPS, next fiscal year $3.18FY2026 $7.02FY2026 $5.73FY2026
EPS growth, next FY +128.8%FY2026 +80.9%FY2026 +3.8%FY2026
EPS growth, the year after +34.6% +22.8% +14.1%
Revenue, next fiscal year $2.94BFY2026 $174.00BFY2026 $11.92BFY2026
Revenue growth, next FY +2.0%FY2026 +17.3%FY2026 +7.4%FY2026
Revenue growth, the year after -3.2% +14.7% +7.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersETSYBABAEBAY
Held by institutions 100.0% 10.1% 92.4%
Institutions holding 556 1,218 1,294
Change in shares held, QoQ +0.0% -5.4% +0.3%
Institutions buying 282 555 617
Institutions selling 184 421 485
Buyers to sellers 1.53 1.32 1.27

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ETSYBABAEBAY
ETSY 1.00 0.06 0.50
BABA 0.06 1.00 0.15
EBAY 0.50 0.15 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ETSY, BABA and EBAY?

Alibaba Group Holding (BABA) is the largest by market capitalisation: Etsy (ETSY) $8.12B, Alibaba Group Holding (BABA) $234.53B, Ebay (EBAY) $52.52B.

Which stock is cheaper, ETSY, BABA and EBAY?

Etsy (ETSY) trades on the lowest price-to-earnings ratio (Etsy (ETSY) 8.5x, Alibaba Group Holding (BABA) 22.3x, Ebay (EBAY) 21.1x). On next year's consensus earnings, Alibaba Group Holding (BABA) is cheapest (Etsy (ETSY) 29.1x, Alibaba Group Holding (BABA) 14.4x, Ebay (EBAY) 20.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Ebay (EBAY) grew revenue fastest over the trailing twelve months: Etsy (ETSY) +10.8%, Alibaba Group Holding (BABA) +8.1%, Ebay (EBAY) +15.7%.

Which company is more profitable?

Etsy (ETSY) has the highest net margin (Etsy (ETSY) 32.8%, Alibaba Group Holding (BABA) 7.0%). On return on invested capital, Etsy (ETSY) leads (Etsy (ETSY) 17.7%, Alibaba Group Holding (BABA) 2.4%).

Which stock has performed better?

Over the past year Etsy (ETSY) returned the most: Etsy (ETSY) +23.5%, Alibaba Group Holding (BABA) -42.9%, Ebay (EBAY) +18.5%. Over five years, Ebay (EBAY) compounded fastest (Etsy (ETSY) -18.1%/yr, Alibaba Group Holding (BABA) -9.4%/yr, Ebay (EBAY) +9.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Alibaba Group Holding (BABA) has the highest dividend yield: Alibaba Group Holding (BABA) 1.04%, Ebay (EBAY) 1.03%. Etsy (ETSY) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Ebay (EBAY) has been the steadiest (Etsy (ETSY) 51.4%, Alibaba Group Holding (BABA) 40.3%, Ebay (EBAY) 36.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ETSY, BABA and EBAY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Etsy (ETSY) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.