ETSY vs BKNG Stock Comparison

Etsy and Booking Holdings Prices as of Oct 26, 2026 Peers: Industry group
ETSY Etsy Inc
$85.42 +24.8% 1M +15.6% 1Y
Market cap
$8.15B
P/E
38.9x
Revenue (TTM)
$2.86B
Div. yield
–
Digital Marketplaces Technology
1 win
BKNG Booking Holdings Inc.
$153.14 -6.6% 1M -25.6% 1Y
Market cap
$115.30B
P/E
16.0x
Revenue (TTM)
$28.24B
Div. yield
–
Digital Marketplaces Technology
10 wins

Head to Head

11 decided of 12

Booking Holdings leads on 10 of the 12 questions below (Booking Holdings 10, Etsy 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionETSYBKNGLeader
Larger companyMarket capitalisation $8.15B $115.30B BKNG
Cheaper on earningsLower P/E, profitable companies only 38.9x 16.0x BKNG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 26.9x 14.0x BKNG
Faster revenue growthRevenue growth, trailing twelve months +3.7% +12.9% BKNG
More profitableNet margin, trailing twelve months 7.3% 25.5% BKNG
Better return on capitalReturn on invested capital 21.9% 75.5% BKNG
Less leveragedLower net debt / EBITDA 3.3x 0.3x BKNG
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +15.6% -25.6% ETSY
Better 5-year returnAnnualised price return, 5 years -18.9%/yr +9.5%/yr BKNG
Less volatileAnnualised volatility, 1 year 51.1% 38.0% BKNG
Higher overall scoreMean of the five percentile scores vs peers 60/100 61/100 BKNG

Percentile Scorecard

ETSYBKNG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisETSYBKNG
Valuation 58 #71 of 167 66 #58 of 167
Growth 46 #83 of 153 38 #96 of 153
Profitability 92 #13 of 153 99 #2 of 153
Financial Health 30 #126 of 179 41 #106 of 179
Shareholder Returns 73 #26 of 94 59 #39 of 94
Overall 60 61
  • ETSY ranked among 185 companies in Internet Platforms
  • BKNG ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodETSYBKNGSPY
1 month +24.8%-6.6% -0.8%
3 months +1.9%-18.0% +3.5%
6 months +31.2%-13.7% +7.0%
Year to date +54.1%-28.5% +12.2%
1 year +15.6%-25.6% +13.0%
3 years +36.8%+39.4% +86.3%
3 years, per year +11.0%+11.7% +23.1%
5 years -65.0%+57.7% +68.6%
5 years, per year -18.9%+9.5% +11.0%
10 years +550.6%+160.6% +258.0%
10 years, per year +20.6%+10.1% +13.6%

Risk

MeasureETSYBKNGSPY
Volatility, 1Y 51.1%38.0% 12.7%
Downside volatility, 1Y 54.3%38.2% 12.7%
Beta vs S&P 500, 1Y 1.040.84 1.00
Return / volatility, 1Y 0.30-0.67 1.02
Max drawdown, 5Y -86.3%-39.5% -25.4%
From 52-week high -6.0%-30.3% -1.8%
52-week high $90.88$219.68 $779.14
52-week low $44.05$153.14 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleETSYBKNG
P/E now vs peer median 38.5xmedian 17.5x 16.3xmedian 17.5x
P/S now vs peer median 2.8xmedian 1.4x 4.1xmedian 1.4x
EV/EBITDA now vs peer median 17.5xmedian 14.5x 12.0xmedian 14.5x
P/FCF now vs peer median 10.1xmedian 12.1x 12.1xmedian 12.1x
P/B now vs peer median -5.7xmedian 1.7x -10.7xmedian 1.7x
PEG now vs peer median 1.17median 0.41 -0.28median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsETSYBKNG
Revenue $2.86B $28.24B
Gross profit $2.07B –
Operating income $457.22M $9.28B
Net income $209.27M $7.21B
Free cash flow $785.04M $9.54B
R&D $427.79M –
EPS (diluted) $1.74 $9.36
Cash & equivalents $901.28M $17.21B
Total debt $2.99B $20.18B
Shares (diluted) 119.96M 770.00M
Enterprise value $2.51B $48.35B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricETSYBKNG
P/E 38.5x 16.3x
P/FCF 10.1x 12.1x
P/Operating cash flow 9.9x 11.7x
P/S 2.8x 4.1x
P/B -5.7x -10.7x
P/Tangible book -5.6x -9.9x
EV/EBITDA 17.5x 12.0x
EV/EBIT 21.3x 12.7x
EV/Revenue 3.4x 4.2x
EV/FCF 12.4x 12.4x
EV/Operating cash flow 12.3x 12.0x
PEG (3Y EPS CAGR) 1.17 -0.28

Growth

14 metrics
MetricETSYBKNG
Revenue growth (1Y) 3.7% 12.9%
Revenue CAGR (3Y) 2.3% 13.4%
Gross profit growth (1Y) 2.5% –
Gross profit CAGR (3Y) 3.1% –
Operating income growth (1Y) 37.6% 12.9%
Operating income CAGR (3Y) 37.8% 15.3%
Net income growth (1Y) 27.6% 49.8%
Net income CAGR (3Y) 31.8% 17.4%
EPS growth (1Y) 29.2% -93.7%
EPS CAGR (3Y) 32.8% -57.3%
Operating cash flow growth (1Y) 13.1% 2.9%
Operating cash flow CAGR (3Y) 4.7% 13.2%
Free cash flow growth (1Y) 15.0% 3.2%
Free cash flow CAGR (3Y) 4.8% 13.9%

Profitability

14 metrics
MetricETSYBKNG
Gross margin 72.3% –
EBITDA margin 19.5% 34.9%
Operating margin 16.0% 32.9%
Pretax margin 17.2% 32.9%
Net margin 7.3% 25.5%
FCF margin 27.5% 33.8%
Operating cash flow margin 27.7% 34.9%
Return on equity – –
Return on assets 8.2% 25.1%
Return on invested capital 21.9% 75.5%
Return on capital employed 35.4% 121.7%
Asset turnover 1.1x 1.0x
Cash conversion (OCF / net income) 3.8x 1.4x
Stock comp / revenue 8.4% 2.1%

Financial Health

11 metrics
MetricETSYBKNG
Debt / assets 122.4% 68.0%
Debt / equity -2.1x -1.9x
Net debt / EBITDA 3.3x 0.3x
Debt / FCF 3.8x 2.1x
Liabilities / assets 157.2% 136.3%
Equity / assets -57.2% -36.3%
Interest coverage 22.1x 8.4x
Current ratio 1.5x 1.1x
Quick ratio 1.0x 1.0x
Cash ratio 0.9x 0.8x
Altman Z-score 1.73 5.80

Shareholder Returns

7 metrics
MetricETSYBKNG
Dividend yield – 1.1%
Net buyback yield 7.9% 9.2%
Shareholder yield 7.9% 10.2%
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusETSYBKNG
Forward P/E 26.9xFY2026 14.0xFY2026
EPS, next fiscal year $3.18FY2026 $10.90FY2026
EPS growth, next FY +128.8%FY2026 +19.5%FY2026
EPS growth, the year after +34.6% +16.7%
Revenue, next fiscal year $2.94BFY2026 $27.56BFY2026
Revenue growth, next FY +2.0%FY2026 +2.4%FY2026
Revenue growth, the year after -3.2% +11.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersETSYBKNG
Held by institutions 100.0% 92.9%
Institutions holding 556 1,915
Change in shares held, QoQ +0.0% -9.6%
Institutions buying 282 891
Institutions selling 184 828
Buyers to sellers 1.53 1.08

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ETSYBKNG
ETSY 1.00 0.36
BKNG 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ETSY and BKNG?

Booking Holdings (BKNG) is the largest by market capitalisation: Etsy (ETSY) $8.15B, Booking Holdings (BKNG) $115.30B.

Which stock is cheaper, ETSY and BKNG?

Booking Holdings (BKNG) trades on the lowest price-to-earnings ratio (Etsy (ETSY) 38.9x, Booking Holdings (BKNG) 16.0x). On next year's consensus earnings, Booking Holdings (BKNG) is cheapest (Etsy (ETSY) 26.9x, Booking Holdings (BKNG) 14.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Booking Holdings (BKNG) grew revenue fastest over the trailing twelve months: Etsy (ETSY) +3.7%, Booking Holdings (BKNG) +12.9%.

Which company is more profitable?

Booking Holdings (BKNG) has the highest net margin (Etsy (ETSY) 7.3%, Booking Holdings (BKNG) 25.5%). On return on invested capital, Booking Holdings (BKNG) leads (Etsy (ETSY) 21.9%, Booking Holdings (BKNG) 75.5%).

Which stock has performed better?

Over the past year Etsy (ETSY) returned the most: Etsy (ETSY) +15.6%, Booking Holdings (BKNG) -25.6%. Over five years, Booking Holdings (BKNG) compounded fastest (Etsy (ETSY) -18.9%/yr, Booking Holdings (BKNG) +9.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Booking Holdings (BKNG) has been the steadiest (Etsy (ETSY) 51.1%, Booking Holdings (BKNG) 38.0%). Volatility measures how widely the price swings, not the risk of the business.

Do ETSY and BKNG move together?

Their daily returns over the past year have a correlation of 0.36, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, ETSY and BKNG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Booking Holdings (BKNG) leads on 10. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.